1. INTERPRETING THE MEDIA KEY WORDS SEMIOTICS, DENOTATION, CONNOTATION, ROLAND BARTHES, IDEOLOGY, MEDIATE, POLYSEMIC, STRUCTURALISM, BINARY OPPOSITIONS, CLAUDE LEVI-STRAUSS
2. “ The media can be seen as a window on the world” DEBATE
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7. ROSE RED PETALS GREEN THORNS GREEN STALK GREEN LEAVES SIGN/signifier LOVE ROMANCE BEAUTY DEATH SIGNIFIED DENOTATION CONNOTATION SAY WHAT YOU SEE SAY WHAT IT MEANS HAS TO BE CULTURALLY UNDERSTOOD
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13. HOMEWORK Analyse and deconstruct the following two images referring to semiotics, binary oppositions and ideology