1. Pre-Production Techniques
LO1
Name

2. Finance
Give a definition for each of the terms listed
Self Financed – A self financed project is a project that you put money into to set it up
yourself. The project is only funded by you, so when the project is completed and
the profit is made then there will be no need to pay anybody back.
Employer/Client Financed – This is where the client of the project provides the money
to fund the completion of the project.
Kickstarter – Kickstarter is a website that media companies can go onto and present
their idea to people. They will then receive funding from people who would like to
see their product work and become a success. Funds could be as little as £10, it is
the amount of people that want the project to work that will make up the amount
needed to complete the project.

3. Finance
Which source of funding will be most likely for your production and why?
I will probably use self financing as a way of funding my project. I think that this is the
most sensible choice as I will not have to pay anyone back and I will know where
the money is coming from and how reliable the source is.
Advantages
The advantages of this way of funding would be that the money source is reliable and
there will be no way of the money being cut off or anything else.
Disadvantages
However, the disadvantages of this way of funding would be that it may be difficult to
find the amount of money that I need to be able to complete the product. I do not
think that the amount of money for the production of recipe cards with the
aspects of my production would be that much, and would be manageable.

4. Finance
List the aspects of your production that will require finance
Aspects of my production of these recipe cards that will need financing are:
• Personnel – this is the people that will take part in the project that I would maybe have to pay or
outsource. For this project, I may have the use people such as a chef to help with the food
preparation for pictures and the actual putting together of the recipes. I may also need a model to
be in the pictures, eating the food to make them more interesting than just displaying the food.
• Images – The images could be stock images from the internet or I could take them myself; If I were
to take them myself then I would need to think about hiring locations such as a studio for a
professional looking picture, models and maybe equipment such as a tripod for a clear image.
• Location and studio hire – I may need to hire studios to take the photos in. I may also need to hire a
kitchen to have the chef prepare and cook the food to be photographed and used in the project.
• Equipment hire – I may need to hire a tripod, a professional camera, a printer, a copier to produce
the 3,500 copies of the recipe cards.
• Printing – Printing costs would be quite high for the amount of copies that are needed to be made,
especially if the prints are in colour.
• Ingredients – If I were to prepare and make the meals and take pictures of the stages of the
processes then I would need to cost in the ingredients that would be needed. I think I will do this
for my recipe cards because I think that the more the detail, the more appealing the card will look.

5. Time
What methods could you employ to ensure you stick to your deadlines and why
would this be beneficial to your project?
I would need a schedule that would tell me what I needed to do and when I needed to
do it by. In order to make sure that everything would get done by the end of the
10 weeks that I am issued to complete this project, I would need to put some
contingency time into my schedule which would allow me extra time if anything
were to go wrong and need fixing.
A schedule would also allow me to organise my crew, cast, locations, equipment and
myself and what I would be doing.
I would most likely dedicate a week to each card and make sure that everything was
done for that one card by the end of the week. I think that this would make the
workload reasonable and manageable, and it would also leave me two weeks for
contingency time.

6. Time
What is contingency time and how might this be beneficial to your project?
Contingency time is time that is allowed, usually towards the end of a project that is
dedicated to getting things finished that are outstanding because of a difficulty or
risk that may occur during production.
Contingency time is useful to any project, it is there in case things go wrong or it takes
you slightly longer to do something than you planned, which will most likely
happen in any case. Contingency time could help me out because it may take me
longer than one week to complete a recipe card due to when the chef is available
or when locations such as studios are available to be used.

7. Personnel
What size team will you use for your production (large or small)? How many people
will you have in your team? Why?
My team will consist of just myself. I may also use a chef and to help me with the
creation of the recipes and the food that I will be using. I will be able to take the
photographs and also take care of any paper work that needs doing. I can also take
care of the printing by contacting a printing company to get higher quality images
or by just printing myself at college or at home cheaply. I may also want a few
people to use as models in some of the pictures eating the food to make it look
more appealing.
I am only having a small team of people to work on this project because then my
financing can be kept to a minimum as I will not have to pay very many people and
also it is easier to do most of the work myself so that I know it has been done to a
standard and I can achieve what I want.

8. Personnel
What job roles would you have in your production and what skills and experience
would be required?
I will need a chef/food expert which would require an amount of skills and experience,
maybe even qualifications. I would also need models for some of the images, I do
not think that this would need much experience or many skills; they would just
need to eat the food and look happy.

9. Personnel
How could you find people to be in your production team?
There are many ways to find people if you are looking for people to be in your
production team. You can source people through your own personal network such
as friends, family, friends of family, and previous employers. There are also
production teams that can help you contact people and source a production team.
This means placing adverts in a local publication, publishing a vacancy advert in a
media magazine, or advertise in a different way like a television advert.
I already know people that I could use for the job roles that I know I need at this stage.

10. Facilities
List the equipment, resources and facilities you need for your production and its source
Equipment/Facility/Resources needed for College Self Client
production
Cooking equipment and kitchen (knives, pans, surfaces etc.)
Tripod
Ingredients for food
Printing/printing materials
Camera
Recipes

11. Contributors
Contributor Type of Contributor
Team member Talent
Client Expert
Tutor Expert
Photographer of Sourced Images Talent
Model(s) Talent

12. Locations
What method could you employ to identify locations needed for your production
(production/ post production facilities) and how could this be useful?
I could use a recce. This is a decision whether the location should be used or not.
Things to consider when making this decision are things such as:
• How far away from you is the location ?
• How long would it take to get there ?
• Would we need permission to use the location ?
• Is it safe to use ? Has there been a risk assessment of the premises ?
• Are there any risks?
• Are there any limitations ?

13. Locations
Are there any limitations or risks you would need to consider for your locations?
Location Limitation/Risk
Kitchen Lighting, use of cooking and technical equipment, falling/tripping
Computer and printer Check plugs and connection cables so I wouldn’t trip, and there would not be an electrical appliance risk
location

14. Codes of Practice - Clearances
What is a model/location release form and why is it important to your production?
Release forms are practically just a signature and a statement saying that the model or
the owner of the location has given permission to be used. You need permission or
there could be serious legal complications later on, as a repercussion.
Model and location release forms are important because they give permission for the
models to be photographed and the locations to be used. If you did not have the
appropriate permission then either a model or an owner of a premises that you
have used could sue you for not having to proper consent.

15. Codes of Practice - Legal
What legal requirements will you have to consider in your project and what aspects do they
relate to?
Aspect of Production Legal Consideration
Photography I would need to make sure that the location and model release forms
were completed and properly documented.
Recipe Recipes used could be public domain recipes (from a website open for
the public to use) or you would need written permission to use a
copyrighted recipe or would have to pay to use it.
Graphic Designs The graphic design aspect of the project could also be either public
domain or you would need written permission to use a copyrighted
design template or design.
Copy Do not use copyrighted text from other people, this could be considered
as plagiarism. Things such as an introduction to the recipe cards should
be your own words.
Location Conduct health and safety check

16. Codes of Practice – Regulatory Bodies
Which regulatory body’s guidelines would you need to follow when creating your
production?
When I am creating my product, I will need to consider the ASA’s (the Advertising Standards Agency’s)
guidelines. Their guidelines that will need to be considered would be:
• 01 Compliance: Rules relating to social responsibility; legality and fair competition. It also spells out
that the ASA applies the Code in the spirit, as well as the letter. This could apply to my project
because it states that you can not lie to your audience, what you say is true. You can also not state
that your food is better than anybody else's, you cannot make yourself and your company or
product seem to the audience to be better than any other.
• 04 Harm and offence: Rules to ensure that ads do not cause harm or serious or widespread offence.
Includes rules relating to shock tactics, unsafe practices and photosensitive epilepsy. This could
apply to my project with an unsafe practise being a kitchen and the equipment that you would use
to cook. This would be particularly applicable if children were to be doing the cooking, they would
have to be warned.
• 05 Children: Rules that must be followed if directing ads at children or featuring them. Includes
rules about unsafe practices and unfair pressure; pester power and sales promotions for children.
This applies to my project because I was thinking of having the food aimed at children.
• 15 Food: Food supplements and associated health or nutritional claims Rules relating to health and
nutrition claims in foodstuffs; claims for vitamins and minerals; infant and follow on formula and
food and soft drinks marketing to children. This is self explanatory how it would relate to my
project.

17. Codes of Practice – Regulatory Bodies
Where can you source information from regarding these guidelines?