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Management Lessons From Men In Blue

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Management Lessons From Men In Blue

  1. 1. Management lessons from Men in Blue In the age of entertainment, sports is an industry and has a bigger story to tell. After all, star sportsmen like Michael Jordan and Roger Federer earn much more than an average, medium-sized company. Some of them like Sachin Tendulkar, Greg Norman and Michael Shumacher are industries in their own right. These sport goliaths operate in a ruthless environment where success and failure are defined in the most unmistakable terms. You win or you lose. No amount of creative accounting can conceal the truth of that terrible moment – the final whistle. Smart business people will, however, have been taking notes throughout the 'Men in Blue' extended home and away battle with the Competitors - and will have learned important lessons from Indian cricket's ultimately brave efforts to lift the power of the Indian brand. Lesson 1. Leadership - Any truly successful brand requires strong and committed leadership (backed by a stable a

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