Management lessons from Men in Blue
In the age of entertainment, sports is an industry and has a bigger story to
tell. After all, star sportsmen like Michael Jordan and Roger Federer earn
much more than an average, medium-sized company. Some of them like
Sachin Tendulkar, Greg Norman and Michael Shumacher are industries in
their own right.
These sport goliaths operate in a ruthless environment where success and
failure are defined in the most unmistakable terms. You win or you lose. No
amount of creative accounting can conceal the truth of that terrible
moment – the final whistle. Smart business people will, however, have been
taking notes throughout the 'Men in Blue' extended home and away battle
with the Competitors - and will have learned important lessons from Indian
cricket's ultimately brave efforts to lift the power of the Indian brand.
Lesson 1. Leadership - Any truly successful brand requires strong and
committed leadership (backed by a stable a