The document discusses Brandon Purcell's presentation on taking a journey-based approach to deliver the next best customer experience. It begins by introducing Purcell and his background in customer analytics. It then outlines that the presentation will discuss how to contextualize customer behavior using a journey-based approach to optimize experiences, align CX metrics with business goals, and leverage existing analytics techniques. The document provides examples of how traditional analytics can fall short without a journey-based perspective and discusses steps to implement a Next Best Experience approach.