Course Overview and first class lecture

1. Management, Ethics & The Business of Journalism JOUR 4510/5280 Course Overview January 28, 2009

3. Who Am I? A Prototype of Convergence Newspaper Journalist Industry Association Exec Newspaper Advertising Interactive Media Strategist Internet Pioneer Public Relations Print, Online and Broadcast: Combining Journalism & Business Entrepreneur

5. CNN Headline News Financial News Sports Illustrated TimeWarner Magazines People Time Fortune Money Essence RoadRunner (Cable Modem) Cable TV Systems Programming Networks: Online, In Print, On Air Movies Warner Bros New Line Music Warner Music Group TMZ.com BlackVoices.com

6. Traditional Media Internet Time Shifting Mobility Immediacy Changing Demos Ad Delivery Distribution Reporting Methods

7. CBS Viacom VH1 Comedy Central Paramount Pictures Networks: Online, In Print, On Air MTV Networks Nickelodeon BET Networks Country Music TV Rhapsody Dreamworks

9. Disruptive Change Dean Baquet, A.M.E., New York Times: “ "I think that the whole debate about the decline of newspapers has become a financial debate . About market share. About fear of profit margin decline. What's missing is readership, audience, public service. We reach many more people than ever before, and have a much larger impact . ....I'm a little concerned that all the cost-cutting might make it difficult in some places, but public-service journalism is good business because people read it." .” - Source: Interview with Karen Brown, Dean, Poynter Institute, Poynter.org