Music videos use various techniques to reinforce the song's meaning, genre, and mood. Editing, lyrics, mise-en-scene, and camerawork all reflect the tempo, feeling, and genre of the music. Close-ups are common to personalize songs for audiences and draw them into relating to the lyrics. Digital effects and varied editing, like fast cuts or character blending, also enhance videos and offer different pleasures for viewers.

2. The tempo of the music is driven by the editing.
Also, the variation in voices causes an
incorporation of new sounds.
Beyoncé's ‘check on it’ video
includes a montage of fast cuts at
the beginning to flow with the fast
beat of the song.

3. Lyrics establish the general feeling/ mood/
meaning behind the song
Taylor Swifts ‘White
Horse’ video includes
sad lyrics about
relationships which is
reinforced through the
video of people
breaking up. Thus giving
the music video a
upsetting and lonely
feeling behind the song.

4. The genre is reflected into the mise-en-scene,
editing, themes, performance and camerawork.
One Direction’s music video ‘Kiss You’ includes a
genre of pop music which is reinforced through the
boy band look of polished outfits and dancing.

5. Close ups are dominant in the camerawork of
the music videos however movement, angle and
shot distance is important also for impacting the
meaning of the video.
Beyoncé's ‘1+1’ video includes a
frequent use of close ups to give a
personal feeling to the song and
causes the audience to relate to
the lyrics.

6. The most common editing for a music video is
fast cut montage however digital effects are also
used to enhance the video which offer a
different kind of pleasure for the audience.
One Direction’s ‘You
and I’ music video
includes a variety of
editing techniques
such as blending of
the characters.

7. Includes a reference which would not
significantly detract from their pleasure in the
text itself which increases attentiveness.

8. The artist draws upon the cinema for inspiration.
An example of this is Katy Perry’s music video ‘Thinking
of you’ in which Perry uses the notebook scenes as
inspiration for her video.

9. The idea that women are sexually provocative
and includes sexualised gazes which are seen
through a males perspective.
Rihanna’s ‘S&M’ music video
includes a variety of sexual images
and scenes of women. Additionally
male gaze is used to zoom in on
females features. The lyrics of the
song link with the sexualised
images.