1. Pinterest Trend Summary
History
Pinterest’s founder is Ben Sibermann
Has over 20 million users
Reach and Scope
Business use it by pinning links to their websites as a way to showcase hotels, vacation
spots and specials
Seeing images for people who are looking to travel is important because it sparks their
interest
Outside Industry practices
o The Fitness industry is large on pinterest
Trainers can keep clients up with fitness by posting different routines
Their two goals are keeping current clients and finding new ones Pinterest does both
o Fashion Industry
Pinners can repin imnages of their favorite outfits
It will take pinners to the page of the outfit so they can purchase it if wanted
Case Studies
Milestone Insights- Pinned pictures of Hotels and used keywords that would attract users
Meeting &Hospitality Industry-Creates boards to spark interest for people to use in
meeting room. Sales person who is going on sales call use boards too
Personal Interview
Diane Brown – Honey Baked Ham
Is currently not using Pinterest as a marketing tool- It is to new of a tool and broad
Class Content
Atmosphere- allows possible clients to see pictures of hotel rooms, decorations for spaces
Interaction with customers- Pinterest allows hotels restaurants or other areas of
hospitality to interact with post on Pinterest
Branding- Sharing pictures of your brand helps people recognize your company
Competitive Advantage
Pinterest has made 22 percent more sales than Facebook
Users spend about 60 percent more time on Pinterest than other social Media cites