A business plan is similar to a roadmap for an organization. It shows: The Destination the organization seeks The Path it will follow to get there The Necessary Requirements to complete the journey Treat this like your day-to-day operating manual & mission statement for your company goals.
Research takes time…so get a jump start on it now!
All Databases tab will get you to the databases we will be talking about today!
First Research is a great database to start with in order to gather background industry information. Search for: Coffee Shop Displayed results show all industry areas that are possible. For today, we will choose the top option It’s also highly recommended that you write down the NAICS code and SIC code for future searches in the other databases Snapshot Display Search result provides a detailed overview of the industry on a National Level with narrowed options on the left side of the page. Industry Overview is given **point out 1 st sentence in the Competitive Landscape** What is Driving Consumer Demand? What type of Competition is Present? Business Challenges (link on left) Trends (link on left) Financial Benchmark Information (link on left)
First Research is a great database to start with in order to gather background industry information. Search for: Coffee Shop Displayed results show all industry areas that are possible. For today, we will choose the top option It’s also highly recommended that you write down the NAICS code and SIC code for future searches in the other databases Snapshot Display Search result provides a detailed overview of the industry on a National Level with narrowed options on the left side of the page. Industry Overview is given **point out 1 st sentence in the Competitive Landscape** What is Driving Consumer Demand? What type of Competition is Present? Business Challenges (link on left) Trends (link on left) Financial Benchmark Information (link on left)
First Research is a great database to start with in order to gather background industry information. Search for: Coffee Shop Displayed results show all industry areas that are possible. For today, we will choose the top option It’s also highly recommended that you write down the NAICS code and SIC code for future searches in the other databases Snapshot Display Search result provides a detailed overview of the industry on a National Level with narrowed options on the left side of the page. Industry Overview is given **point out 1 st sentence in the Competitive Landscape** What is Driving Consumer Demand? What type of Competition is Present? Business Challenges (link on left) Trends (link on left) Financial Benchmark Information (link on left)
First Research is a great database to start with in order to gather background industry information. Search for: Coffee Shop Displayed results show all industry areas that are possible. For today, we will choose the top option It’s also highly recommended that you write down the NAICS code and SIC code for future searches in the other databases Snapshot Display Search result provides a detailed overview of the industry on a National Level with narrowed options on the left side of the page. Industry Overview is given **point out 1 st sentence in the Competitive Landscape** What is Driving Consumer Demand? What type of Competition is Present? Business Challenges (link on left) Trends (link on left) Financial Benchmark Information (link on left)
First Research is a great database to start with in order to gather background industry information. Search for: Coffee Shop Displayed results show all industry areas that are possible. For today, we will choose the top option It’s also highly recommended that you write down the NAICS code and SIC code for future searches in the other databases Snapshot Display Search result provides a detailed overview of the industry on a National Level with narrowed options on the left side of the page. Industry Overview is given **point out 1 st sentence in the Competitive Landscape** What is Driving Consumer Demand? What type of Competition is Present? Business Challenges (link on left) Trends (link on left) Financial Benchmark Information (link on left)
First Research is a great database to start with in order to gather background industry information. Search for: Coffee Shop Displayed results show all industry areas that are possible. For today, we will choose the top option It’s also highly recommended that you write down the NAICS code and SIC code for future searches in the other databases Snapshot Display Search result provides a detailed overview of the industry on a National Level with narrowed options on the left side of the page. Industry Overview is given **point out 1 st sentence in the Competitive Landscape** What is Driving Consumer Demand? What type of Competition is Present? Business Challenges (link on left) Trends (link on left) Financial Benchmark Information (link on left)
First Research is a great database to start with in order to gather background industry information. Search for: Coffee Shop Displayed results show all industry areas that are possible. For today, we will choose the top option It’s also highly recommended that you write down the NAICS code and SIC code for future searches in the other databases Snapshot Display Search result provides a detailed overview of the industry on a National Level with narrowed options on the left side of the page. Industry Overview is given **point out 1 st sentence in the Competitive Landscape** What is Driving Consumer Demand? What type of Competition is Present? Business Challenges (link on left) Trends (link on left) Financial Benchmark Information (link on left)
First Research is a great database to start with in order to gather background industry information. Search for: Coffee Shop Displayed results show all industry areas that are possible. For today, we will choose the top option It’s also highly recommended that you write down the NAICS code and SIC code for future searches in the other databases Snapshot Display Search result provides a detailed overview of the industry on a National Level with narrowed options on the left side of the page. Industry Overview is given **point out 1 st sentence in the Competitive Landscape** What is Driving Consumer Demand? What type of Competition is Present? Business Challenges (link on left) Trends (link on left) Financial Benchmark Information (link on left)
Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
Infogroup, Inc. (n.d.). Starbuck's Corp [Company profile]. Retrieved October 4, 2010, from ReferenceUSA database.
Infogroup, Inc. (n.d.). Starbuck's Corp [Company profile]. Retrieved October 4, 2010, from ReferenceUSA database.
Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
Sometimes it’s necessary to glean information about companies and industries from articles. This database will provide you with company profile info from DATAMONITOR, and it also will include a SWOT Analysis.
Datamonitor. (2009, September 14). Wal-Mart Stores, Inc. company profile . Retrieved November 22, 2009, from Business Source Complete database.
Datamonitor. (2009, September 14). Wal-Mart Stores, Inc. company profile . Retrieved November 22, 2009, from Business Source Complete database.
Datamonitor. (2009, September 14). Wal-Mart Stores, Inc. company profile . Retrieved November 22, 2009, from Business Source Complete database.
Datamonitor. (2009, September 14). Wal-Mart Stores, Inc. company profile . Retrieved November 22, 2009, from Business Source Complete database.
Sometimes it’s necessary to glean information about companies and industries from articles. This database will provide you with company profile info from DATAMONITOR, and it also will include a SWOT Analysis.
Hoover's. (2007, January 2). Johnson & Johnson . Hoover's Company Records - In-depth Records. Retrieved March 14, 2007, from LexisNexis Academic database.
Hoover's. (2007, January 2). Johnson & Johnson . Hoover's Company Records - In-depth Records. Retrieved March 14, 2007, from LexisNexis Academic database.
Hoover's. (2007, January 2). Johnson & Johnson . Hoover's Company Records - In-depth Records. Retrieved March 14, 2007, from LexisNexis Academic database.
Hoover's. (2007, January 2). Johnson & Johnson . Hoover's Company Records - In-depth Records. Retrieved March 14, 2007, from LexisNexis Academic database.
Sometimes it’s necessary to glean information about companies and industries from articles. This database will provide you with company profile info from DATAMONITOR, and it also will include a SWOT Analysis.
For our purposes, we are going to focus on the Sample Business Plans provided in this database. Do a search for coffeehouses Choose the Internet Café option You can see a sample business plan displayed.
For our purposes, we are going to focus on the Sample Business Plans provided in this database. Do a search for coffeehouses Choose the Internet Café option You can see a sample business plan displayed.
For our purposes, we are going to focus on the Sample Business Plans provided in this database. Do a search for coffeehouses Choose the Internet Café option You can see a sample business plan displayed.
For our purposes, we are going to focus on the Sample Business Plans provided in this database. Do a search for coffeehouses Choose the Internet Café option You can see a sample business plan displayed.
If you follow the steps to researching a business plan that we covered, you will be able to Set attainable goals Plan accordingly Continue analyzing throughout the planning process in order to make necessary changes
