The document provides analytics data for two Facebook advertising campaigns run by Kimberton Waldorf School: a summer camp campaign from April 18 to May 27, 2016 and an admissions campaign from May 2 to May 27, 2016. It includes metrics such as clicks, reach, impressions, click-through rates, cost per click, and amounts spent for each campaign on a weekly basis. Key performance indicators like total clicks, total reach, and total amounts spent are also summarized.
2. Facebook Advertising
Table of Contents
Summer Camp Campaign
Goal, Objective &
Budget
Samples of Ads
Analytics
Analytics Data
Admissions Campaign
Goal, Objective &
Budget
Samples of Ads
Analytics
Analytics Data
*Click on button or arrow to jump to page in presentation.*
Facebook Advertising Terms &
Descriptions
5. Facebook Advertising – Admissions Campaign
Goal
Drive traffic to the Kimberton Waldorf School website,
specifically the Admissions Process webpage.
Click Here to Website
Budget
A daily budget of $5 was allocated. This budget was spent on a
single campaign.
Click Here to View Facebook Page
Objective
The Facebook Advertising campaign objective was to obtain clicks
to the website.
Click Here to View Landing Page
18. Facebook Advertising – Summer Camp Campaign
Goal
Drive traffic to the Kimberton Waldorf School website, specifically the
Summer Camp information and registration page.
Click Here to Website
Budget
A daily budget of $5 was allocated. This budget was spent on a single
campaign.
Click Here to View Facebook Page
Objective
The Facebook Advertising campaign objective was to obtain clicks to
the website. For 2 weeks (5/2/2016 – 5/15/2016), the campaign
objective focused on gaining impressions primarily.
Click Here to View Landing Page
30. Facebook Advertising – Terms & Descriptions
Clicks (All)
The total number of clicks on your ad. This may include offsite clicks to your
website, Page likes, post comments, event responses or app installs.
Link Clicks
The number of clicks on links appearing on your ad or Page that direct people off Facebook as a
result of your ad (Ex: clicks to install an app, view an offsite video, clicks to another website, call-
to-action button clicks to another website, etc.)
Reach The number of people your ad was shown to.
Impressions The number of times your ad entered the screen for the first time.
CTR (All)
Click-through rate for all clicks. The total number of clicks you received (ex: offsite clicks, likes,
event responses) divided by the number of impressions.
CTR (Link)
Click-through rate for clicks to link. The number of clicks you received on your add that direct
people off Facebook, divided by the number of impressions.
CPC (Al)
Cost per click for all clicks on your ad. The amount you're charged each time someone interacts
with your ad. Your total charges are based on the amount you spent on the ad divided by all clicks
the ad received.
CPC (Link)
Cost per click to link. The amount you are charged each time someone clicks on the link in your ad
that directs people off Facebook. Your total charges are based on the amount you spent on the ad
divided by the clicks to link the ad received.
Cost The average you paid for each action associate with your objective.
Amount Spent The total amount you've spent during the dates you've selected in your Ads Manager.
People Taking
Action
The number of unique people who took an action such as liking your Page or installing your app
as a result of your ad. For example, if the same person likes and comments on a post, they will be
counted as 1 unique person.