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Creative Resume Design
Who said all resumes
should look the same?
Background
BecauseYouGoogledMe is
Dan Christensen’s personal brand.
“My digital footprint at your fingertips.”
Background
BecauseYouGoogledMe was created
in response to modern background checks.
Today, if you want to learn about someone,
you Google their name.
I simplified the process.
All of my experience and work can be found
by searching “BecauseYouGoogledMe.”
BecauseYouGoogledMe, here I am.
Problem
I am one of a million potential candidates.
How do I separate from the competition?
Goal
Become a one in a million candidate.
I decided to take a different approach.
According to research by TheLadders.com:
“Recruiters spend only 6 seconds
reviewing an individual resume.”
http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf
Solution
Make those first six seconds a unique experience.
Unlike the “million” other résumés submitted.
Branding
BecauseYouGoogledMe is based on the concept
of searching Google.
The entire resume should be designed
to reflect this branding.
Design
See Final Pages for Complete Résumé Design
Call-to-ActionBrand Recognition
List of Skills
Unique Selling Proposition
Job Title
Education as a Google Ad Highlighted Keywords
Most Recent Work as Most Relevant Search Result
Location as
Display URL Job Overview as Page Description
Location
Contact Information
Overview
Professional Skills as Se
Résumé Pages
Additional Information Available Upon Request
Results
●42 direct impressions (submissions to hiring managers)
were obtained.
●279 organic impressions (views on SlideShare)
and 5 downloads (on SlideShare).
●
●A 20% conversion rate on impressions was achieved.
●
●For every 10 impressions (submissions to hiring managers),
●2 became leads (requests to schedule an interview).
●
●A 33% conversion rate on leads was achieved.
●
●Of the 42 direct impressions, and 9 converted leads,
3 sales (offers of employment) were obtained.
●

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The History of BecauseYouGoogledMe