Weitere ähnliche Inhalte Ähnlich wie 소셜쇼핑, 하이퍼링크를 넘어 메타데이타로 by@lee sang (20) Kürzlich hochgeladen (20) 소셜쇼핑, 하이퍼링크를 넘어 메타데이타로 by@lee sang1. Social Shopping
(Hyperlink) , 2010.06.23
(Meta Data) ..
_
@lee_sang http://eventful.co.kr
* ,*
@BookTweet_kr http://booktweet.co.kr
Http://auseller.com
http://autax.co.kr
http://mysell.co.kr
2. Social Shopping
.
.
. ( . . );
1. .
2. .
(P37~39,P42~46)
(http://www.flyfan.net) 2.0
.
3. @lee_sang .
4. . .
Social Shopping .
.
@lee_sang 010-9913-4871
3. 15
Hyperlink (http:// )
Search Click Purchase
.
7. ?
http://tweeteffect.com
8. B2C E-Commerce Market
B2C E-Commerce Market
U.S 153B$
Japan 80B$
U.K 55B$
Germany 27B$
China 18B$
and
Korea 17B$ ( 21 ) 6
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9. It’s just beginning
4~6%
처출 :
Morgan Stanley : Internet Trend April 12,2010 20%
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10. @lee_sang 010-9913-4871 하시 . http://eventful.co.kr 풀트벤이 티니뮤커픈오핑쇼셜소
서고보 망전 업통유 년0102_소구연업산통유 계세신
2010 2009 2008
%0.0
0.0%
%4.1 %1.1
VT %2.3
%4.3 %1.3
%2.4 %3.4
%1.6 %0.6
%2.9 %0.01
10.0%
%2.21
%2.31
%1.61
15.1% 15.1%
20.0%
18.8%
E-Commerce
11. E-Commerce
24 2 ( )
25 20 9
19 1
20 15 8
13
15 10
7 7 8
10 6
5
0
2002 2003 2004 2005 2006 2007 2008 2009 2010
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12. E-Commerce
,
/ (9.78%)
(5.03%)
/ /
/ (14.75%)
(17.21%)
(4.72%)
/ /
(9.42%) (17.21%)
/
(5.31%)
‘ .7002 ’
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13. E-Commerce
G CJ 24
Auction
11 AK
…
… GSeShop
D&Shop …
_INIP2P
… _
…
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14. /
GP ( )
( /)
/ /
/
S/ C
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17. Threadless (http://www.threadless.com/)
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18. Etsy
(P2P Market)
Handmade
30 , 2400 , 100%
5000 , 380 , IPO
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19. http://1forme.net/
Etsy
•
•Etsy.com
•
•
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22. http://docham.com/
( , , ), ,
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23. Pumble
•2006 12
•2008 2
•
•
Pumble
•
( 1.5%) CPA .
•
•
• .
•
,
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24. TTB (Thanks to Blogger)
•
•TTB ,
•CPA : 3% , 2006
1%
•CPC : 2008 ( 100 ). +
• : ADsense for Book
•TTB :
•Shelfari of Korea : ,
.
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25. http://vaimi.com/
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26. 80%
80% 20%
20% Effort
Results - 80% 20% .
- 80% 20% .
- 80% 20% .
- 80% 20% .
80% ' ' 20% '
'
-
- ,
-
-
- 1000
-
-
Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
28. D&Shop 2 http://www.dnshop.com/front/searchTop
•
•
• ,
•
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29. Tobi Zugara
.
3.7%
,
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31. E-Commerce
Web2.0
Commerce 2.0
?
?
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32. Commerce 2.0
Threadless AR
Etsy
D&Shop 2
TTB Vizoo
, )xE
, . TI
, ,
?
SNS ?
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33. Commerce 2.0 Social Commerce
Web2.0 ?
commerce 2.0 Social Commerce
, , API ,
Long Tail Social Stream
Seller Consumer
Collective Intelligence Social Intelligence
Inner Web Inter Web
Online Online / Mobile / Offline
처출 : http:/ / www.bloter.net/ archives/ 33143
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35. Social Shopping?
Social Shopping =Ecommerce + Social networking
Social Shopping ≠
= Social Web
/
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36. Social Shopping
+
.
…
.
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37. Social Shopping
+
1. (Crowding)
Social Web , = Demand Aggregation
(Group Buying , Aggregating Niches )
/ 2. (Real Time)
= Flash Sales , Customer Acquisition via SNS
3. (Locality)
1.
= Local Market (Local Service , Retailer)
(New Kind of Shop) 4. (Personalization + Social Rating)
2. = Customized Shopping , Social Review
(New Category)
3. (New Platform) Mobile Web 1~4
Mobile Shopping ≠ Social Shopping
* :
표대 웅지정 팬이라플 처출
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38. 1. (New Kind of Shop)
Social Web
,
Group Buying , Flash Sales ,
Private Group Sales
e.g) Groupon , Gilt Groupe , Woot
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39. 1. New Kind of Shop
Groupon
(Group Buying)
1 1 (Flash Sales)
Local
1 8 (1.5B$) , 2050
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40. 1. New Kind of Shop
Groupon Social
Groupon
Social
Customer Advertisers
,
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41. 1. New Kind of Shop
Groupon
(hthttp://www.groupon.cn/)
)/wocsom/ur.noilgib//:ptth(
위폰(http:/ / www.wipon.co.kr/ ) 티켓몬스터
(http:/ / www.ticketmonster.co.kr/ ) 쿠폰 http:/ / www.coopon.co.kr/
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42. 2. (New Category)
Social Web
Niche Market
Provider Buyer
e.g) Etsy , foodzie , chegg
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43. 2. New Category
Gilt
(Private Flash Sales)
4 8 (400M$) , 580
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44. 2. New Category
Etsy
(P2P Market)
Handmade
30 , 2400 , 100%
5000 , 380 , IPO
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45. 2. New Category
Chegg
Netflix ? ~!
6400 , 170 , 160
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46. 3. (New Platform)
Platform
( , ) ,
“Social Platform”
e.g) Facebook , Twitter
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47. @lee_sang 010-9913-4871 하시 . http://eventful.co.kr 풀트벤이 티니뮤커픈오핑쇼셜소
moc.rettiwt.golb//:ptth 그로블식공터위트 source :
) 55 ( 1:
) ( , %02 5 2
006 5 : 1 0102
1 : 7 9002
) moc.rettiwt( 5 : 1 7002
,)OEC( ,)enotS ziB( ,)yesroD kcaJ(
: 7 6002
) ( ) ( : (Power)
:
rewolloF 041 (twitter) :
twitter
3. New Platform
48. 3. New Platform
http://wishopen.com/
SNS
,
[ ]
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49. 3. New Platform
http://jangtter.com/
• :
• , ,
•Following, Follower
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50. 3. New Platform
BBQ (http://kogibbq.com/)
Coolhaus
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51. 3. New Platform
Gioo /
MyPickup
Follower
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53. 3. New Platform
Facebook
처출 :
Morgan Stanley : Internet Trend April 12,2010
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54. 3. New Platform
Facebook
7 4 :
50.0102 : 5 srotisiV euqinU
: http:/ / www.facebakers.com/
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55. 3. New Platform
Facebook
User Growth - Facebook South Korea User Age Distribution - Facebook South Korea
•Number of users on Facebook in South Korea: 897 560
•Number of male users on Facebook in South Korea: 447 080
•Number of female users on Facebook in South Korea: 432 020
•Penetration in South Korea: 1.85 %
•Online penetration in South Korea: 2.4 %
•Avarage CPC in South Korea: $ 0.16
•Avarage CPM in South Korea: $ 0.07
: http:/ / www.facebakers.com/
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56. 3. New Platform
/e
• P&G
• P&G 2
1 1
1. FbConnect + SocialGraph
, Facebook !
2. FbCredit
!( !)
3. BigCommerce , Payvment
, in Facebook
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57. Facebook, open Graph
.
1. Open API
2. Open ID
3. Open Graph
Open Graph
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58. ( : )
•
• (nodes) (edge)
• (undirected)
• (directed) .
• .
- -
6 7
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59. Social Graph
/moc.ivel.erots//:ptth
' '
' '
' '
' ' DB
DB
DB
,
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60. Mertado http://www.mertado.com/
Facebook
(
)
,
(Woot )
‘Mertado Cash’
Mertado :
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62. . ?
?
?
?
?
?
?
? ?
?
?
?
?
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63. ?
1. API
ilike , ,
2.
90%( )
3.
.
,
4.
,
5.
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65. • , , , etc..
• ,
•
• , , RT .
•
• ? , ?
•RT ?
• ?
• ?
•
•‘ ’
DB
• SNS ?
• ?
• ? ?
풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
66. ,
1. ,
• ,
•
, , ,
2.
• ? •
• ? •
•
3. .
• , API
•
4. .
, , , ,
풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
67. FreeConomics
紙 , 2008 Freeconomices(Free + Economics)
,
- ,
- ,
-
- : ,
- :
- :
(SNS) Freeconomices
, (SNS)
Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
68. ?
Q. What happens to book sales if digital versions are given away?
seltiT esuoH modnaR fo selas : 3 elbaT
Books sales 8 weeks Books sales 8 weeks
Net difference(post
before free digital Following free digital
sales-pre sales)
release release
31 eltiT 613 252 46-
41 eltiT 2181 3512 143
51 eltiT 2161 7761 56
61 e T
61 ellttiiT 314
314 805
805 59
59
71 eltiT 697 718 12
latoT 9494 7045 854
41
- ,
- 2-1
-
source :
selaS tnirP no skooB fo snoisreV latigiD eerF fo ecneulfnI mreT-trohS ehT
의nosrednA sirhC ,DERIW ’EERF‘
yeliW divaD ,III ,notliH nhoJ
Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
69. 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute. ⓒ Copyright
• 24,
, , , ,!
http:/ / book.interpark.com •
maerdoboyK/rk.oc.kooboboyk.golkoob//:ptth : •
klatnklat/rk.oc.kooboboyk.golkoob//:ptth : klatnklat •
. 2
. 4~3
tneveoboyk/rk.oc.kooboboyk.golkoob//:ptth : •
.
. kooBe
51 koobE
12vuyk/rk.oc.kooboboyk.golkoob//:ptth : •
http:/ / blog.aladdin.co.kr/ proposeBook •
%3
golB ot sknahT : BTT •
(1)
70. (2)
• http:/ / book.daum.net/
.
1,
/moc.revan.koob//:ptth
. ,
, .
(3) •
• ,
,
,TI , ,
(4) •
• , ,TI , ,
(5) • ,
Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
71. 도서구매 ↑ 도서구매 ↑
인터넷 도서몰 포탈 커뮤니티
서평구독 서평구독
이벤트참가 / 서평작성
?
1. , ?
2. ?
3. ?
4. ?
! .
? …
Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
72. 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute. ⓒ Copyright
moc.rettiwt.golb//:ptth 그로블식공터위트 source :
) 55 ( 1:
) ( , %02 5 2
006 5 : 1 0102
1 : 7 9002
) moc.rettiwt( 5 : 1 7002
,)OEC( ,)enotS ziB( ,)yesroD kcaJ(
: 7 6002
) ( ) ( : (Power)
:
rewolloF 041 (twitter) :
? Twitter
73. BookTweet ?
(twitter)
IT, , , , , ,
?
-
-
-
-
-
- ,
-
-
BookTweet
,
!
Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
74. RT
..cte
RT
RT RT
RT
gniwolloF
RT
gniwolloF
, ,
,
, 3
,
Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
75. BookTweet ?
BookTweet .
1.
www.BookTweet.co.kr
BookTweet
2.
3
.
llaM
3. BookTweet
( )
RT
Data
( , , )
BookTweet ,
.
Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
76. .
.
, rewolloF .
‘ ’
도서확인
‘ ’ .
리뷰신청
.
리뷰어 rewolloF .
선정
.
도서배송 [ ]
. .
1 3 .
( ).
트윗 3
리뷰 작성 ( ).
Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
77. BookTwee
Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
78. 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute. ⓒ Copyright
eroC margorP
nocI ngiseD nikS ngiseD
BookTweet
weiV
tifeneb/ noi
tacinummoC
noitacinummoC
noitacinummoC weiV
hcraeS
hcraeS weiveR RT
weiV
pihsnoitaleR RT
RT weiveR
BookTweet weiveR
79. BookTweet
:
emoH
: weiveRyadoT
: weiveRgnigoG
, : eraCkooB
weiveRyadoT :
weiveRgnigoG :
: rk_teewTkooB@ :
.
Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
80. BookTweet
: ,
: ,1 3
:
, RT , etc.
:
,
:
.
: ?
: ,
:
Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.