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Alli Presentation

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beastrid
Gesundheit & MedizinBusiness
1 von 18
Marketing efforts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agencies used ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pre-launch efforts
Tone ,[object Object],[object Object],[object Object],[object Object],[object Object]
Website
TV spots ,[object Object],[object Object]
Revised campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ad example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ad in Cooking Light
Books
Alli Experience Date Location        Mall 9/21 – 9/30      Dallas            Stonebriar Centre - Dillard's Court 9/21 – 9/30     New York        Roosevelt Field - Macy's Court 9/21 – 9/30      St. Louis         Saint Louis Galleria - Center Court 10/5 - 10/14     Houston           Houston Galleria- TBD 10/5 - 10/14   Minneapolis     Mall of America - Sears Court 10/5 - 10/14     Philadelphia     King of Prussia Mall - Nordstrom Court 10/19 – 10/28   Detroit            Lakeside Mall - Center Court 10/19 – 10/28   Atlanta            North Point Mall - Dillard's Court 10/26 - 11/4       Los Angeles     Glendale Galleria - JCPenney Court
alli Self Discovery Gallery Event ,[object Object],[object Object],[object Object],[object Object]
Creative Contract ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object]
Media Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Plan on increasing Alli’s advertising by 10-15% during the first year and there after in increments of 5% ( adjustable ) based on end of year/event evaluations.
Media Plan
Evaluation ,[object Object],[object Object],[object Object]
 

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Alli Presentation

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  • 10. Books
  • 11. Alli Experience Date Location        Mall 9/21 – 9/30      Dallas            Stonebriar Centre - Dillard's Court 9/21 – 9/30     New York        Roosevelt Field - Macy's Court 9/21 – 9/30      St. Louis         Saint Louis Galleria - Center Court 10/5 - 10/14     Houston           Houston Galleria- TBD 10/5 - 10/14   Minneapolis     Mall of America - Sears Court 10/5 - 10/14     Philadelphia     King of Prussia Mall - Nordstrom Court 10/19 – 10/28   Detroit            Lakeside Mall - Center Court 10/19 – 10/28   Atlanta            North Point Mall - Dillard's Court 10/26 - 11/4       Los Angeles     Glendale Galleria - JCPenney Court
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  • 17.
  • 18.