6. When a customer is less than about 7 feet away from the beacon, you can use this
range for specific events or actions when they click on their notifications and view
your VSmartApp, such as confirming their purchase or a friendly last-minute
reminder of something perhaps they’ve forgotten that wasn’t on their list, or a
limited-time discount that’s too good to be ignored before they leave the store.
As they are leaving, you can retarget users with content designed to increase
repeat business and to maintain customer loyalty. You can determine what
content to deliver and when, such as coupon good for their next visit, or an
upcoming sale they won’t want to miss, or perhaps even a special online only
offer that will encourage them to continue shopping on their mobile device or
even after they get home.
7. GEOFENCING
Campaigns
Digital City Fence
GEOFENCING – Delivered Directly To Your Potential
Audience Thru Tracking GPS & Mobile Push
Notifications
Digital Fence in office building with 25 targeted ads –
competitors
Up to 80,000 impressions
Retargeted ads for 30 days-length of campaign
Analytics Real Time Tracking: clicks –views-effective
results of ad tracking
** (Ad click to Vsmartapps link- plus analytics)
8. Cost-effectively builds brand awareness
with local consumers as they surf,
search, & socialize
Brand Awarness Campaigns
9. How It Works: Display
Consumer browses
the Web and
sees
many ads
Display ad targets
the consumer based
on his location or
behavior
Consumer sees
your banner ad
Forms an
impression that
increases his
likelihood to visit
your site
10. How It Works: Retargeting
Dentist
Consumer searches
for
your business
keywords
Or visits your website
Retargeting tags the
consumer as an
interested prospect
Consumer surfs
the Web and visits
a site in our
network
Through the tag, we
recognize the
consumer and
display your ad
Consumer
clicks the ad,
visits your site,
and contacts
you
Retargeting
11. How It Works
Drive awareness on top news, entertainment, and
lifestyle sites; even premium sites like CNN, FOX,
ABC, Facebook, Yahoo!, etc.
Target consumers interested in your products
or services based on their behavior
Build top-of-mind awareness with consumers
searching for your keywords
Bring consumers who have already visited your
website back to it
Display
12. How It Works: Advertising Lift
Display advertising lifts
search advertising results
by 59%. Source: Pretarget & Yahoo!
Leads To
1 2
Increased Search Results
1. Consumer sees your display ad
while surfing
2. Consumer searches for your business name
and clicks your ad
3. Consumer visits your website with a higher
likelihood to contact you
Display
14. What You Get
Audience
Targeting
• Reach the right audience as
they surf online
• Many targeting options, including geographic,
behavioral, Facebook, and search & site retargeting
Display
15. What You Get
Maximum
Reach
• Network covers 90% of North
American online audience
• Top news, entertainment, lifestyle,
and social media sites
Display
16. Display
What You Get
Search &
Site
Retargeting
• Build top-of-mind awareness with consumers
searching for your keywords
• Bring consumers who have already visited your
website back to it
17. Display
What You Get
Related Topic Keywords
Research Keywords
Buying Keywords
Cosmetic Dentistry
Cost of Braces in Dallas
Where to Get Invisalign in Dallas
Targeted
Keywords
• Select 100+ keywords related
to your business
• Reach prospects throughout the buying process
• Include specific brand names, products, and services
18. Display
What You Get
Powerful
Optimization
• Reallocates budget to
top-performing keywords
• Optimizes spend between search and site
retargeting to boost conversions
• Discovers which networks drive
better ad performance
• Shifts your budget to
high-performing networks
19. Display
Why Display Advertising?
Thousands
of Sites
Extensive network
that reaches 90%
of North American online
audience
Audience
Targeting
Many targeting
options that allow
you to get your
brand in front of the
right people
Better Ad
Placement
Optimization
technology puts your
ads on the most
effective sites
Cost-Effective
Solution
Brand awareness
that’s more
cost-effective
than traditional
methods
20. Bottom Line: We Optimize for Results
Whether you choose- Beacons
GeoFencing and or Branding Awareness
More Cost-Effective Visits
Better Ad Placements
Automated Conversion Optimization
Visible Marketing ROI
…so you have time to run your business.
22. Real Time 24/7
Shows immediate benefits
of the Proximity Marketing
Campaigns
Benefits of Target
Marketing
Use and success of Your
marketing Dollars
