This presentation was given at the Technology Tipping Point event held in Seattle, USA on November 5, 2013 in conjunction with Switch Automation and AMP Capital. The Tipping Point Series is aimed at educating the market on new innovations and technologies that are emerging in the Property Industry. In this presentation, Bruce Duyshart, highlights the topic of User Centric Design anf highlighting the six key principles of: 1. The design is based on an explicit understanding of users, tasks and environments. 2. Users are involved throughout design and development. 3. The design is driven and refined by user-centered evaluation. 4. The process is iterative. 5. The design addresses the whole user experience. 6. The design team includes multidisciplinary skills and perspectives. For further info. See http://www.meldstrategies.com

1. TIPPING
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Next-Gen Strategies for Technology in the Property Industry
November 5th 5.00-7.30pm
Tom Douglas Room, Level 7 @ Via6, 2121 6th Ave, Seattle, WA
TIPPING
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#2

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agenda
Welcome!
Peter Rake, COO, Switch Automation
!
Context – Innovation Technology – User Centered Design!
Bruce Duyshart, CEO Meld Strategies
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Opportunity – Going Beyond Sustainability – Case Study!
Dominic Ambriano - Head of Sustainability, AMP Capital
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Analysis – Big Data. Big Opportunities.!
Deb Noller, CEO Switch Automation
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10
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innovation technology
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/ why a tipping point?!
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/ user centered design!
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the
Big
Difference
Small Actions
The Tipping Point: when a series of small actions can lead to a big difference

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the
Connectors – who act as conduits
Mavens – who help others
Salesmen – who persuade others
Tipping
Point
The Law
of the few
The
Stickiness
Factor
The
Power of
Context
The Tipping Point: 3 Key Ingredients leading to exponential popularity
What sticks in the minds
of the public and
influences future
behaviors
A series of small but
influential changes
that makes the
environment right

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the
Information Technology
Environmental Sustainability
Network Connectivity
Materials Science
Fabrication
Manufacturing
User Centered Design
We are sitting at a confluence of ideas and technological capability

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User Centered Design
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the
2005
2013
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The world around us has changed
Location: Vatican City
Location: Vatican City

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consumer behavior is now
driving expectations for
technology everywhere
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but we are all time poor
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people are looking for better user experiences
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the
new design "
concepts
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Source: Christopher Jenner – concept for Eurostar

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no matter who they are, or where they are…
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the
at work
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Location: 1 Bligh Street, Sydney

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the
at home
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the
at play
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Source: Spinifex, Vivid Festival

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In the software world, there is a design philosophy known as
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User "
Centered "
Design

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Products are designed around how people"
can, want and need to use them."
"
not!
"
Forcing users to change their behavior to
accommodate the product
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the
"
6 Key Principles of User Centered Design"
"
1. The design is based on an explicit understanding of users, tasks "
and environments."
2. Users are involved throughout design and development."
3. The design is driven and refined by user-centered evaluation."
4. The process is iterative."
5. The design addresses the whole user experience."
6. The design team includes multidisciplinary skills and perspectives.
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the
our approach to buildings "
should be no different"
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Source: http://meld.li/1cP9Z4g

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the
"
we need to think about all the people who use buildings"
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the
we need to better understand how people interact, "
use & manage buildings
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To achieve this
outcome,"
technology has
to be thought
about in multiple
dimensions
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a holistic approach has to be undertaken
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consider multiple design disciplines
solution
design
telco
comms
electrical
mechanical
fire
hydraulic
safety &
security
architecture
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consider people

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consider individual use case scenarios
common
needs
investors
owners
building
managers
guests
visitors
public
authorities
emergency
services
security
tenants
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consider"
user "
experience"
design"
principles
Corporate Communication
Technology

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the
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connect the dots between people, places & technology

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the
more productive stimulating work environments
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Location: Google Head Office – Tel Aviv

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the
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more innovative design solutions
Location: Yotel – New York

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the
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more innovative product design

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the
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more intuitive software interfaces
Source: Switch Automation

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the
more enjoyable customer experiences
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Source: Lightwell

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the
Smarter Buildings.
Better Experiences.