6. Search Recipes Serving Size Shopping List Healthy Substitutes Final Product Concept Selects a recipe and enters # of people Recipe Search Take to Store Ordering Pick up prepared ingredients
Demographics of respondents6 of 7 respondents were female5 of 7 respondents were in 24-35 year age range2 of 7 respondents were over 50 years old4 of 7 respondents had 1 or more children3 of 7 respondents were married and earned dual income4 of 7 respondents were single and were sole owners of income
The mobile application based product will be first only made available via the Apple Itunes store for purchase. This market dominated by Apple is the only vehicle by which to deliver our application to Apple Iphone and Ipod smartphone users.