Presentation: The Power of Mobile Presented by: Jeff Corbin, Founder and Chief Executive Officer, theCOMMSapp Today, the vast majority of employees within the enterprise are not deskbound. They are in factories and warehouses; on the road traveling by planes, trains and automobiles; and located around the world, some in emerging countries lacking fixed-line telecommunications infrastructure. How is an organization supposed to communicate with thousands of people scattered about? This session will discuss the power of the mobile device as the ideal means to connect the enterprise seamlessly, efficiently and simultaneously. www.bdionline.com

1. The Power of Mobile
Jeff Corbin
Founder and CEO
theCOMMSapp

2. A few housekeeping issues . . .
1.
3.
5.
ON
Search
“theEMPLOYEEapp”
2.
4.
Opt-in to receive push notifications
Download

3. A Walk Through Communications History
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4. A Case Study – VSP Vision Care
Issue: VSP, the largest eye insurer in the country, was looking to reach its 30,000 doctors. How could they
get in front of them?
Solution: Doctors aren’t often sitting a desk so VSP created the ECP connect app that allows the company to
reach its doctors via mobile in an engaging, creative way
Surveys
Industry News
Promotions
Company
Announcements
Results: Increased reach and engagement within the doctor community
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5. The Mobile Reality
44%
Percentage of cell phone owners that have slept
with their phone next to their bed to make sure no
calls, messages or updates were missed
91%
41%
Percentage of adults that have their
mobile phones within arm’s reach
24/7
Percentage of smartphone owners used their
device to coordinate a meeting or get together
at least once within a 30-day time period
Pew Internet: Mobile, A project of the PewResearch Center
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6. The Problem that Exists in Internal Communications
The vast majority of employees are not
sitting behind their desks
Corporate intranets just don’t work on
mobile
Struggle to communicate consistently
and simultaneously with a workforce that
is everywhere
As a result, workers are not engaged and
are emotionally disconnected form their
workplace
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7. Employee Engagement is Down…
NOT ENGAGED
State of the American Workplace, Employee Engagement Insights for U.S. Business Leaders, Gallup

8. And it’s Costing You Money
70%
OF AMERICAN
WORKERS ARE “NOT
ENGAGED” OR
“ACTIVELY
DISENGAGED”
Active disengagement
costs the U.S.
$450 billion to $550
billion per year
Organizations with an average of
9.3 engaged employees: 1 actively disengaged employee
147% higher earnings per share (EPS)
compared with their competition
State of the American Workplace, Employee Engagement Insights for U.S. Business Leaders, Gallup
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9. Why Mobile?
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10. The Power of the Push
Recent research shows how push notifications can lead to:
540% increase in daily app opens.
3x faster response time than email.
30% increase in social sharing on Facebook and Twitter.
When used effectively, push notifications achieve higher
engagement results than popular channels like email.
Push technology startup Urban Airship
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11. WHEN ORGANIZATIONS SUCCESSFULLY ENGAGE THEIR
CUSTOMERS AND THEIR EMPLOYEES, THEY EXPERIENCE A
240%
BOOST IN PERFORMANCE-RELATED BUSINESS OUTCOMES
COMPARED WITH AN ORGANIZATION WITH NEITHER ENGAGED
EMPLOYEES NOR ENGAGED CUSTOMERS
State of the American Workplace, Employee Engagement Insights for U.S. Business Leaders, Gallup
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12. What is the future of technology in communications?
The URL is to Desktop Computing . . .
. . . as APPS are to Mobile Computing
In-app content is now becoming visible in Google search.
Users on Android devices can jump straight from Google
search results to pages inside an app.
- Google
Most business systems have remained largely bound to the desktop. A
new breed of application architecture is rapidly emerging that will
radically transform the role that mobility plays in the enterprise.
- WIRED
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13. Thank you
Jeff Corbin
Founder and CEO, theCOMMSapp
CEO, KCSA Strategic Communications
jcorbin@theCOMMSapp.com
(212) 896-1214
@JcorbinIR
www.theCOMMSapp.com

14. www.theCOMMSapp.com