Case Study: Social Media Powers Workforce Wellness at Daymon Worldwide
Presented by: William Pokluda, Senior Manager, Global Benefits and Mobility, Daymon Worldwide
Daymon Worldwide is a full-service global retail branding and sourcing partner with 20,000 associates in 25 countries. Bill Pokluda, a benefits and workplace wellness professional, will share how Daymon Worldwide created and launched a successful team-based social media powered wellness program, Shapeup (http://www.shapeup.com/) in partnership with Aetna.
www.bdionline.com
6. Who is Daymon?
Global leader in building brands through business solutions and
services with our Partners
Private Label / Store Privately Held; Founded
Brands in 1970
In-Store Demonstrations Over 20,000 Associates
Retail Merchandising Customer Teams in 25+
countries
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7. Health & Wellness Strategy
Keep medical plan costs low
Increase productivity through reduction in absenteeism
and presenteeism
Create a culture of health that motivates everyone to get
and stay healthy
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8. Wellness Offerings
Health Risk Assessment Online Wellness Programs
Healthy Lifestyle Coaching Disease Management
Maternity Management Nurseline
Blueprint for Wellness
Annual Flu Shots
(biometric screenings)
Annual Health Fair Mammography Bus
Health Webinars Fruit Bowls
Shuttle to the Train Flexible Summer Hours
Passport to Health
Bicycles
(Wellness Challenge)
Get Active Aetna / Shape Up
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9. Daymon Case Study
Web-based social networking platform for health
Participants track activity
Weight Loss
Exercise Minutes
Pedometer Steps
Share health goals and activity interests
Build group of supporters / team
Team Competitions
Branded Shapeup program through Aetna
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18. 2011 Get Active Results
June to Sept (12 weeks)
42 teams / 300 associates
25% participation rate
61% Female / 39% Male
69% of participants reported a loss of weight
Average weight loss: 8.5 lbs per person
22% lost 10 or more lbs.
75% of participants reported being more physically active
Financial Reward
Members of top three teams from each division received:
o “Free Pay Period of Medical”
o $50 Gift Card if Not Enrolled in Medical Plan
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19. 2011 Get Active Participant Feedback
I have lost weight and feel more healthy.
I saw many people use this program as a springboard for healthier
living.
I was able to lose 21 pounds keeping active.
I became more active, gained energy and made healthier choices.
Developed my endurance with physical activity. Lost 7 pounds total
and have worked on eating better and focusing not so much on a
number but how clothing fits now as to before.
I am walking more now then I have in the past 10 years. Thank you
for the boost. I have my first 4K walk on 9/24/2011. I will keep on
walking.
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20. Program Benefits
Cost-effective approach to behavior change
Unexpected results
Promotes positive corporate culture
Can include “ALL” associates
Word-of-mouth promotion
Next Steps
Offer Internationally
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