Case Study: Social Collaboration: Managing Engagement Before, During and After Events Presented by: Kelli Carlson-Jagersma, Vice President, Collaboration Strategist, Wholesale Social Strategy, Wells Fargo Bank Social collaboration: managing engagement before, during and after events Practical applications of social media in the organization. How do you get the best out of social media tools, both in terms of managing an event and in terms of capturing what goes on at the event? Presentation will cover integrating a collaboration model into the design of a large (internal) conference to raise awareness and education for long term adoption and collaboration. Topics included: Before, during and after – selecting the right technology (or bundle) to use at your event Inside-out approach Test and learn in a safe environment Top-down engagement to boost adoption Photobooth and storybooth Gamification www.bdionline.com