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Risk Management for the Digital Age
Cyber Security !
as a Service!
Brad Deflin
March, 2015
Cyber-Risk Management Systems
•  Professionals, high-profile individuals and
celebrities.
•  Senior executives and trusted advisors.
•  Wealthy families
•  Deal teams.
•  Private residences, remote offices, boats, and
airplanes.
State-of-the-science digital
security systems that work
automatically and seamlessly, are
effective everywhere, and protect
all of the time.
Risk Management for the Digital Age.
What’s
Different and
Why Now?!
• The consumer’s massive shift to mobile computing has increased the depth and breadth of their online activities.
• As a result, data is being driven to the “cloud” in order to satisfy the rising demand for rich, ubiquitous access.
• “Big Data” software can now mine information to quickly visualize and link relationships among large amounts of
data giving those with nefarious intent a powerful tool for both cyber and traditional crimes.
• Digital money, like BitCoin, is fueling a shift in focus for criminal cartels around the world due to its portability,
liquidity, and anonymity.
• IOT (the Internet of Things), is further integrating everyday life with the internet and consequently spreading our
vulnerability to cyber-risk by increasing access points to our information.
• The connection between cyber-crime and physical crime is narrowing and likely to continue converging significantly.
2
Over a very brief period, these powerful trends have converged to fundamentally and permanently alter the
risk-surface of regular individuals, families and businesses.
The New !
Market!
3
•  Now, anyone can be the victim of a sophisticated criminal adversary
increasingly drawn to the rich payoffs of a safe, anonymous, and highly
profitable crime.
•  High profile individuals and groups are increasingly being targeted. Activities,
locations, schedules, and communications are monitored and collected for
optimal attack advantages.
•  Prudence now demands serious and effective information security measures to
protect every aspect of our lives; virtual and real, personal and professional.
Nothing to hide, but everything to lose.
The Market Requires a
New Approach !
•  No IT department immeditaely on hand to
install, manage and service the technology.
•  Many environments no longer use
centralized server-based architecture for
network and device control.
•  The architecture is multi-device, multi-
network, and multi-platform, with no
operating consistency across the user base.
•  Users have close to zero tolerance for user-
input requirements or behavioral change.
•  Lack of policy and enforcement
mechanisms for safe practices.
4
Securing mobile environments from big
cyber-risk is a challenge that requires a
new approach.
Cyber-Risk Management Systems
•  Professionals, high-profile individuals and
celebrities.
•  Senior executives and trusted advisors.
•  Wealthy families
•  Deal teams.
•  Private residences, remote offices, boats, and
airplanes.
The Solution!
•  Cloud-based IT security center provides complete,
Fortune 500 quality IT security protection for networks
and devices, at home, in the office, or on the road,
including automatic software updates for Microsoft,
Apple, Android, Adobe, and Java.
•  24x7 continuous, real-time monitoring with Unified
Threat Management and Threat Intelligence Software
features for proactive and pre-emptive defenses.
•  Private, “off-the-grid” email and data storage services
on real servers built exclusively for security and
reliability. Fully compatible with Apple, Microsoft,
and Android devices, apps, and operating systems.
•  Open-source software for ultimate security,
portability, and long-term compatibility.
•  True, “private” infrastructure built for information
security, not scaling or data mining.
•  Offshore options for email and storage.
•  Terms of Service that are rated Class A+ because they
are simple, transparent, and are designed to respect
individual rights of privacy.
5
SECaaS - Cyber Security as a Service –
We provide a complete eco-system of cyber security that works
automatically and seamlessly, is effective everywhere, and protects all
of the time.
Cyber-Risk Management Systems
•  Professionals, high-profile individuals and
celebrities.
•  Senior executives and trusted advisors.
•  Wealthy families
•  Deal teams.
•  Private residences, remote offices, boats, and
airplanes.
The Benefits!
•  Dramatic mitigation of risk on every level,
traditional and digital.
•  Little to no user behavioral changes required.
•  Permanent, multi-generational architecture for the
establishment of a long-term digital domain.
•  Private email and internet domains for permanence, agility,
and durability.
•  Data vaults with estate transfer mechanisms for digital assets,
files, documents, and passwords.
•  Cyber self-defense provides confidence and peace of
mind.
6
Long-term, sustainable, and adaptable
solutions for thriving in the information age.
Cyber-Risk Management Systems
•  Professionals, high-profile individuals and
celebrities.
•  Senior executives and trusted advisors.
•  Wealthy families
•  Deal teams.
•  Private residences, remote offices, boats, and
airplanes.
The Firm!
7
SECaaS - Cyber Security as a Service.
Total Digital Security sells advanced, commercial-grade, IT security
technology and services to mass consumer market segments around
the world. Services are sold individually and in bundles, at monthly
and annual subscription rates.
1) End-User Device Security – Protection for computers,
smartphones, and portable devices. Real time, intelligent 24/7
protection includes antivirus, intruder protection, and all other
aspects of device security.
2) Online Security – Online activities, like banking, browsing and
shopping, including over public Wi-Fi networks, are encrypted
and secure.
3) Private Email and Digital Domains – We design, build and
service private internet domains and email accounts that are
owned and controlled by the customer. Our service eliminates
IP tracking and metadata for complete privacy contents and
personal information over the network. Offshore, Swiss-based
facility and servers for strong constitutional protection and legal
enforcement of individual rights to privacy.
4) Secure Data Storage Vaults - Stores data that is encrypted to
each document, and requires no encryption keys. File storage
includes DropBox-like functionality for families and teams. Data
is stored on real, private servers that are Swiss built, engineered,
and maintained solely for security, reliability and redundancy.
What	
  We	
  Sell	
  	
  
State-of-the-science digital security for
anyone, everywhere, all of the time.
•  Total Digital Security was incorporated in March 2013, in Palm
Beach, Florida. The objective was to build a highly scalable,
capital efficient, recurring revenue business model positioned to
capitalize on major forthcoming shifts in the IT security industry
caused by mobile computing and cyber criminal activities.
•  Our mission is to become the premier brand to provide superior
IT security and privacy solutions, as a service, to individuals and
small groups.
•  Our solutions have been developed to secure large, sophisticated
institutions and are built to “mission critical” standards. We use
powerful software and cloud-technology to deliver these
solutions to new environments, without the need for hardware,
long-term contracts or IT expertise and management.
•  We promote private internet architecture for users and small
groups to establish long-term, sustainable digital domains
positioning our customers for controlled engagement with their
information for generations to come.
•  Total Digital Security is a brand that represents leading thought
and resources in personal digital security solutions, systems and
services.
Who	
  We	
  Are	
   Security as a service, not a product.
Cyber-Risk Management Systems
•  Professionals, high-profile individuals and
celebrities.
•  Senior executives and trusted advisors.
•  Wealthy families
•  Deal teams.
•  Private residences, remote offices, boats, and
airplanes.
Brad Deflin is the President and Founder of Total Digital Security, a leader in the emerging Cyber-
Security as a Service industry (SECaas). Total Digital Security manages and mitigates all elements of
cyber-risk for high-profile individuals, wealthy families, senior professionals and trusted advisors. Our
solutions are PCI and HIPAA compliant.
Brad’s extraordinary professional experience includes over 25 years of senior thought leadership in
ultra-high-net-worth private client banking. From Merrill Lynch, to Lehman Brothers, Wells Fargo, and
J.P. Morgan, Brad’s leadership and ingenuity has shaped the landscape of sales, compliance, and audit
for rigorously regulated and highly sensitive environments.
Brad’s career as a leader in the financial services industry honed his expertise in operations
technology, risk management, and online digital security. His sales and leadership roles enabled him
to recognize the dire need for a comprehensive and unified approach to effectively manage all
elements of digital security and risk. Through powerful software, and cloud-based network operations,
Total Digital Security provides complete online security and privacy solutions, as a service, without the
need for expensive hardware, IT support or long-term commitments and contracts.
The public has become extremely prone to cyber security breaches as a result of their deep, broad, and
ubiquitous engagement with technology. Under Brad’s passionate direction, Total Digital Security is
dedicated to providing enterprise-quality digital security solutions designed to be extremely effective,
automatic, and that protect everywhere and all of the time, without the need for user input or
behavioural change.
Brad is formerly FINRA Series 7, 8, 9, 10, 24 and 63 licensed and is HIPAA compliance certified in
Privacy and Security by NAHU.
“The consumer’s recent but dramatic
adoption of mobile connectivity and its
enabling cloud-technology, Big Data
software and the trend toward an IOT
(Internet of Things), have all converged
and suddenly transformed the face of
risk and crime.”
301 Clematis Street
Suite 3000
West Palm Beach, FL 33401
1-877-643-6391
State-of-the-science
digital security systems
that work automatically
and seamlessly, are
effective everywhere,
and protect all of the
time.
Cyber-Risk Management Systems
•  Professionals, high-profile individuals and
celebrities.
•  Senior executives and trusted advisors.
•  Wealthy families
•  Deal teams.
•  Private residences, remote offices, boats, and
airplanes.
Contact!
❖  Phone
877-643-6391
561-833-0846
❖  Address
Total Digital Security
301 Clematis Street
Suite 3000
West Palm Beach, FL 33401
❖  Internet
info@totaldigitalsecurity.com
www.totaldigitalsecurity.com
blog.totaldigitalsecurity.com
Brad Deflin
561-379-8308
brad@totaldigitalsecurity.com

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Total Digital Security Introduction 4.2

  • 1. Risk Management for the Digital Age Cyber Security ! as a Service! Brad Deflin March, 2015 Cyber-Risk Management Systems •  Professionals, high-profile individuals and celebrities. •  Senior executives and trusted advisors. •  Wealthy families •  Deal teams. •  Private residences, remote offices, boats, and airplanes. State-of-the-science digital security systems that work automatically and seamlessly, are effective everywhere, and protect all of the time.
  • 2. Risk Management for the Digital Age. What’s Different and Why Now?! • The consumer’s massive shift to mobile computing has increased the depth and breadth of their online activities. • As a result, data is being driven to the “cloud” in order to satisfy the rising demand for rich, ubiquitous access. • “Big Data” software can now mine information to quickly visualize and link relationships among large amounts of data giving those with nefarious intent a powerful tool for both cyber and traditional crimes. • Digital money, like BitCoin, is fueling a shift in focus for criminal cartels around the world due to its portability, liquidity, and anonymity. • IOT (the Internet of Things), is further integrating everyday life with the internet and consequently spreading our vulnerability to cyber-risk by increasing access points to our information. • The connection between cyber-crime and physical crime is narrowing and likely to continue converging significantly. 2 Over a very brief period, these powerful trends have converged to fundamentally and permanently alter the risk-surface of regular individuals, families and businesses.
  • 3. The New ! Market! 3 •  Now, anyone can be the victim of a sophisticated criminal adversary increasingly drawn to the rich payoffs of a safe, anonymous, and highly profitable crime. •  High profile individuals and groups are increasingly being targeted. Activities, locations, schedules, and communications are monitored and collected for optimal attack advantages. •  Prudence now demands serious and effective information security measures to protect every aspect of our lives; virtual and real, personal and professional. Nothing to hide, but everything to lose.
  • 4. The Market Requires a New Approach ! •  No IT department immeditaely on hand to install, manage and service the technology. •  Many environments no longer use centralized server-based architecture for network and device control. •  The architecture is multi-device, multi- network, and multi-platform, with no operating consistency across the user base. •  Users have close to zero tolerance for user- input requirements or behavioral change. •  Lack of policy and enforcement mechanisms for safe practices. 4 Securing mobile environments from big cyber-risk is a challenge that requires a new approach. Cyber-Risk Management Systems •  Professionals, high-profile individuals and celebrities. •  Senior executives and trusted advisors. •  Wealthy families •  Deal teams. •  Private residences, remote offices, boats, and airplanes.
  • 5. The Solution! •  Cloud-based IT security center provides complete, Fortune 500 quality IT security protection for networks and devices, at home, in the office, or on the road, including automatic software updates for Microsoft, Apple, Android, Adobe, and Java. •  24x7 continuous, real-time monitoring with Unified Threat Management and Threat Intelligence Software features for proactive and pre-emptive defenses. •  Private, “off-the-grid” email and data storage services on real servers built exclusively for security and reliability. Fully compatible with Apple, Microsoft, and Android devices, apps, and operating systems. •  Open-source software for ultimate security, portability, and long-term compatibility. •  True, “private” infrastructure built for information security, not scaling or data mining. •  Offshore options for email and storage. •  Terms of Service that are rated Class A+ because they are simple, transparent, and are designed to respect individual rights of privacy. 5 SECaaS - Cyber Security as a Service – We provide a complete eco-system of cyber security that works automatically and seamlessly, is effective everywhere, and protects all of the time. Cyber-Risk Management Systems •  Professionals, high-profile individuals and celebrities. •  Senior executives and trusted advisors. •  Wealthy families •  Deal teams. •  Private residences, remote offices, boats, and airplanes.
  • 6. The Benefits! •  Dramatic mitigation of risk on every level, traditional and digital. •  Little to no user behavioral changes required. •  Permanent, multi-generational architecture for the establishment of a long-term digital domain. •  Private email and internet domains for permanence, agility, and durability. •  Data vaults with estate transfer mechanisms for digital assets, files, documents, and passwords. •  Cyber self-defense provides confidence and peace of mind. 6 Long-term, sustainable, and adaptable solutions for thriving in the information age. Cyber-Risk Management Systems •  Professionals, high-profile individuals and celebrities. •  Senior executives and trusted advisors. •  Wealthy families •  Deal teams. •  Private residences, remote offices, boats, and airplanes.
  • 7. The Firm! 7 SECaaS - Cyber Security as a Service. Total Digital Security sells advanced, commercial-grade, IT security technology and services to mass consumer market segments around the world. Services are sold individually and in bundles, at monthly and annual subscription rates. 1) End-User Device Security – Protection for computers, smartphones, and portable devices. Real time, intelligent 24/7 protection includes antivirus, intruder protection, and all other aspects of device security. 2) Online Security – Online activities, like banking, browsing and shopping, including over public Wi-Fi networks, are encrypted and secure. 3) Private Email and Digital Domains – We design, build and service private internet domains and email accounts that are owned and controlled by the customer. Our service eliminates IP tracking and metadata for complete privacy contents and personal information over the network. Offshore, Swiss-based facility and servers for strong constitutional protection and legal enforcement of individual rights to privacy. 4) Secure Data Storage Vaults - Stores data that is encrypted to each document, and requires no encryption keys. File storage includes DropBox-like functionality for families and teams. Data is stored on real, private servers that are Swiss built, engineered, and maintained solely for security, reliability and redundancy. What  We  Sell     State-of-the-science digital security for anyone, everywhere, all of the time. •  Total Digital Security was incorporated in March 2013, in Palm Beach, Florida. The objective was to build a highly scalable, capital efficient, recurring revenue business model positioned to capitalize on major forthcoming shifts in the IT security industry caused by mobile computing and cyber criminal activities. •  Our mission is to become the premier brand to provide superior IT security and privacy solutions, as a service, to individuals and small groups. •  Our solutions have been developed to secure large, sophisticated institutions and are built to “mission critical” standards. We use powerful software and cloud-technology to deliver these solutions to new environments, without the need for hardware, long-term contracts or IT expertise and management. •  We promote private internet architecture for users and small groups to establish long-term, sustainable digital domains positioning our customers for controlled engagement with their information for generations to come. •  Total Digital Security is a brand that represents leading thought and resources in personal digital security solutions, systems and services. Who  We  Are   Security as a service, not a product. Cyber-Risk Management Systems •  Professionals, high-profile individuals and celebrities. •  Senior executives and trusted advisors. •  Wealthy families •  Deal teams. •  Private residences, remote offices, boats, and airplanes.
  • 8. Brad Deflin is the President and Founder of Total Digital Security, a leader in the emerging Cyber- Security as a Service industry (SECaas). Total Digital Security manages and mitigates all elements of cyber-risk for high-profile individuals, wealthy families, senior professionals and trusted advisors. Our solutions are PCI and HIPAA compliant. Brad’s extraordinary professional experience includes over 25 years of senior thought leadership in ultra-high-net-worth private client banking. From Merrill Lynch, to Lehman Brothers, Wells Fargo, and J.P. Morgan, Brad’s leadership and ingenuity has shaped the landscape of sales, compliance, and audit for rigorously regulated and highly sensitive environments. Brad’s career as a leader in the financial services industry honed his expertise in operations technology, risk management, and online digital security. His sales and leadership roles enabled him to recognize the dire need for a comprehensive and unified approach to effectively manage all elements of digital security and risk. Through powerful software, and cloud-based network operations, Total Digital Security provides complete online security and privacy solutions, as a service, without the need for expensive hardware, IT support or long-term commitments and contracts. The public has become extremely prone to cyber security breaches as a result of their deep, broad, and ubiquitous engagement with technology. Under Brad’s passionate direction, Total Digital Security is dedicated to providing enterprise-quality digital security solutions designed to be extremely effective, automatic, and that protect everywhere and all of the time, without the need for user input or behavioural change. Brad is formerly FINRA Series 7, 8, 9, 10, 24 and 63 licensed and is HIPAA compliance certified in Privacy and Security by NAHU. “The consumer’s recent but dramatic adoption of mobile connectivity and its enabling cloud-technology, Big Data software and the trend toward an IOT (Internet of Things), have all converged and suddenly transformed the face of risk and crime.” 301 Clematis Street Suite 3000 West Palm Beach, FL 33401 1-877-643-6391 State-of-the-science digital security systems that work automatically and seamlessly, are effective everywhere, and protect all of the time. Cyber-Risk Management Systems •  Professionals, high-profile individuals and celebrities. •  Senior executives and trusted advisors. •  Wealthy families •  Deal teams. •  Private residences, remote offices, boats, and airplanes.
  • 9. Contact! ❖  Phone 877-643-6391 561-833-0846 ❖  Address Total Digital Security 301 Clematis Street Suite 3000 West Palm Beach, FL 33401 ❖  Internet info@totaldigitalsecurity.com www.totaldigitalsecurity.com blog.totaldigitalsecurity.com Brad Deflin 561-379-8308 brad@totaldigitalsecurity.com