Auto Sales - Service - Even Internet and BDC folks are propositioning people. What makes U different ? How do you stand out ? Do not depend on some ad agency to load your lips. Develop your own, make your own, own your own Why Buy's.
4. WHAT IS A USP ? Lowest Price
Large Selection
Beat Anyone's Price
Completely Satisfied
Not Undersold
More For Your Trade
The USP's job is to
help customers see
exactly what your
business has to offer
that your
competition does
not.
5.
6. WHY DO I NEED A
UNIQUE SELLING
PROPOSTION ?
THEY ARE GOING TO COME HERE,
CALL HERE, CLICK HERE, BUY HERE
ANYWAY, RIGHT ?
Because of the growth of
digital marketing
consumers can cast a
wider net.
No matter what you are
selling.
No matter what your
department.
They can cover more
ground.