Reputation managment

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A recent short presentation I was asked to put together for GM's and Internet managers within our Automotive group. Our focus to begin with is Google reviews.

Automobil

Online Reputation Management
Online reputation management is the practice of
monitoring the Internet reputation of a dealership,
taking proactive steps to emphasise and encourage
positive reviews rather than allowing negative
reviews or feedback to occur.

Online Reputation Management
WHO CARES ? !

Online Reputation Management
It is important that you are effectively managing
your online reputation. Because this is where
consumers turn to for opinions and reviews
of other shoppers’ experiences.

Online Reputation Management
What is said online about you does influence
shoppers.

Nearly 80 % of shoppers check reviews

DO YOU KNOW WHAT'S
BEING SAID ABOUT
YOU ?

Online Reputation Management

Lets take a look at your reviews

Online Reputation Management

MANAGING YOUR REPUTATION

PROACTIVE
-VS-
REACTIVE

Online Reputation Management

The VERY BEST
way is at
the point of
SALE

Online Reputation Management

MANAGING YOUR REPUTATION

Monitor the web for
comments from
consumers. Google
Alerts is a free
service that will notify
you when your
dealership name
appears online.

Online Reputation Management

MANAGING YOUR REPUTATION

Online Reputation Management

Gain some good insights

Online Reputation Management

MANAGING YOUR REPUTATION

Encourage your happy
customers to review your
dealership on major
consumer review sites.

Online Reputation Management

In Conclusion

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1. WOULD YOU EAT HERE ?

2. Online Reputation Management Online reputation management is the practice of monitoring the Internet reputation of a dealership, taking proactive steps to emphasise and encourage positive reviews rather than allowing negative reviews or feedback to occur.

3. Online Reputation Management WHO CARES ? !

4. Online Reputation Management It is important that you are effectively managing your online reputation. Because this is where consumers turn to for opinions and reviews of other shoppers’ experiences.

5. Online Reputation Management What is said online about you does influence shoppers. Nearly 80 % of shoppers check reviews DO YOU KNOW WHAT'S BEING SAID ABOUT YOU ?

6. Online Reputation Management Lets take a look at your reviews

7. Online Reputation Management MANAGING YOUR REPUTATION PROACTIVE -VS- REACTIVE

8. Online Reputation Management The VERY BEST way is at the point of SALE

9. Online Reputation Management

10. Online Reputation Management MANAGING YOUR REPUTATION Monitor the web for comments from consumers. Google Alerts is a free service that will notify you when your dealership name appears online.

11. Online Reputation Management MANAGING YOUR REPUTATION Reputation management is about more than just reacting. It’s about being in control of your brand image. Establishing, updating your Google Places Page is easy and a very powerful presence on the web.

12. Online Reputation Management MANAGING YOUR REPUTATION

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14. Online Reputation Management MANAGING YOUR REPUTATION Encourage your happy customers to review your dealership on major consumer review sites.

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16. Online Reputation Management MANAGING YOUR REPUTATION

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18. Online Reputation Management In Conclusion

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