2. eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
LIVING THE BRAND EXPERIENCE
Designing, interpreting, implementing and realizing physical or virtual environments to live the custo-
mer’s brand experience.
The solution to the new way of communication lies in the person and not in the products. The emotional,
unconscious and irrational component connected to the feeling of the individual, is the new action field
where the latest “experiential marketing” strategies come into play.
Stimulating people’s senses and passions, we accompany them through a multisense experience of the
brand, the “brand experience”.
Exhibit, stores and corporate areas become veritable “contact points”, places to transmit the brand iden-
tity, values, history and customer’s mission.
MISSION
3. COMPANY
EUROFIERE S.p.A.
Main Company of the Group, always representing the state of the art, pro-
poses its customers unique solutions with a strong emotional impact. It de-
signs rooms which transmit the essence and values of the brand. Every
project is followed by different phases, which can be activated in modular
way according to the specific needs. The integrated organization uses a
consolidated worldwide partnership network guaranteeing the customers a
successful result in qualitative, economic and image terms, everywhere in
the world.
ENJOY WORKING
It is a company of the group dedicated to creativity and new communication
forms. Enjoy Working’s mission is the Brand Experience Design: to bring
the brand values in the physical space and make them live through the
design. The EW creative team interprets and makes the brand soul visible
in an object or room, it designs and projects different communication forms
suitable to different types of interlocutors, allowing the companies to control
the communication of its own brand.
EUROFIERE CHINA
This is our Representative Office in China, which will enable us to offer
our Italian and Chinese customers quality preparations that respect the ex-
cellence standards of Italian design. We work throughout China thanks to
partnersship with a solid company that has production premises in Beijing
and Shanghai. Therefore we can guarantee our customers total support
through the professionalism of our Italian-speaking project managers who
coordinate the preparations in Asia.
EUROFIERE JAPANESE PARTNERSHIP WITH FUJIYA CO. LTD
The collaboration agreement signed in September 2007 with Fujiya Co. Ltd,
on the Japanese market for over 70 years, gave Eurofiere an even broader
scope. Our Customers can now make use of Eurofiere quality even in Ja-
pan for preparing their stands, flagships and stores, exhibitions and events.
After success in China, the Japanese partnership is a new stage in the
“Overseas” project that Eurofiere is giving special attention to.
EUROFIERE USA PARTNERSHIP
In the USA we can give Italian design and High Quality thanks to the local
Partneships. After the success achieved in China and Japan, the american
partnership is a new phase in the “Overseas” project, to which Eurofiere is
giving special attention.
EVOLVE S.r.l.
Specialised in storage, logistics and transport, Evolve srl uses the most ad-
vanced web-based technology for computerised warehouse management.
From the load-bearing structures of the stand to accessories, each element
is catalogued and archived in a database that can be consulted online.
Wherever you are, you can check the Internet to see the status of your
articles, storage movements, transport results, book movements. With its
office in Turin Evolve can organise the management of warehouses throu-
ghout Italy.
LAB10100
Lab 10100 is an interactive design; a “laboratory” of some ideas aiming at
transforming the needs and communication of its own customers into mul-
timedia projects with a very high inventive and innovative content. A dyna-
mic organization which knows well the themes related to new technologies,
studies the strategies and uses the most suitable instruments, proposing
itself as a creative and design partner offering the customer a complete
professional advice. Training, knowledge, ability to observe any further and
above all to surprise.
PUNTOZERO S.r.l.
It is the “operational arm” of the group. The company was formed in late
2009, was born from the transfer of the business “production” of Eurofiere,
and brings 50 years of history and expertise of the group. Objective of the
operation of injection was to create an autonomous society in terms of ma-
nagement and able to focus on issues of efficiency and cost-saving. Pun-
tozero Srl is based in Rivoli, in the same building in which they are located
the headquarters of Eurofiere, reflecting the full interconnection between
the two companies.
eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
- Torino
- Milano
4. eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
The family of standards ISO 9000 international standards are voluntary. Using the model proposed by
these rules meant to give the company a series of internal controls that ensure the quality standard pro-
cesses and their reliability checked in time.
In the area of public procurement, the SOA is now a necessary document to prove the firm’s ability to
support any public contract for the supply and installation with the base bid amount exceeding 150,000.00
€ (whether in contract or subcontract).
Eurofiere is attested by the following categories: OS6 Table II, Table I OS38, OS32 Table II, the design
up to € 1.000.000,00 (check on the certificate).
CERTIFICAZIONI
CERTIFICATE NO. 35183
REGISTERED TO ISO 9001
URS is a member ofRegistrar ofStandards (Holdings) Ltd.
5. eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
Rimini Fiera, Koelnmesse and Eurofiere signed a partnership agreement that aims to develop and pro-
mote their respective areas of competence, namely trade shows and events, conferences and exhibi-
tions.
PARTNERSHIP
6. eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
Projects communicating your brand
From the booth to the outdoor, from the exhibition to the event, from the congress to the convention, your
rooms will be the place where the essence of your brand will live and attract visitors and customers.
EXHIBIT AND TEMPORARY
- Exhibition
- Outdoor
- Museum & Galleries
- Congress & Convention
- Events
7. eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
Exhibition, one of the most classic temporary fitting-out form, has represented the Eurofiere core busi-
ness in the first years of its history and has followed the evolution of the company, exploiting the expe-
rience acquired in the interior sector and permanent fitting-out.
EXHIBIT AND TEMPORARY
Exhibition
8. eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
En plein air pvc Panels, stepping courses, banners, maxiwebs, a sequence of decorative solutions which
are a wide range for the communication in open spaces with a remarkable scenographic impact.
EXHIBIT AND TEMPORARY
Outdoor
9. eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
Also the museum or the art gallery can be designed as places for emotions and sensations stimulating
people’s imagination and involving their fantasy. Spaces for all senses, to observe but also to listen,
touch, smell, taste. Spectacular and fantastic places, using in a new and interactive way the techniques
and languages of multimedia.
EXHIBIT AND TEMPORARY
Museum & Galleries
10. eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
Rooms fitted-out for events and business conventions, areas equipped with high-technology multimedia
systems, comfortable rooms where customers can use the hospitality, catering and banqueting services
for a successful result.
EXHIBIT AND TEMPORARY
Congress & Convention
11. eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
Corollary of sensations and emotions where scenographies, furniture, images and food, combine creati-
vity and talent to make the even an unforgettable experience.
EXHIBIT AND TEMPORARY
Events
12. eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
Interior and Retail: the temporary becomes permanent.
A permanent showroom for a well-known interior design brand. A flagship store in the central street of a
European capital. A shop in shop situated in a trading centre in the Far East. All the ways to express the
brand keep us engaged in top class designs all over the world.
Eurofiere Interior and Retail Department and its qualified staff devote themselves to develop some up-
market permanent exhibition solutions. From Fendi to Versace, from Abarth to Natuzzi, the great brands
rely on us to design their interiors which keep up the Made in Italy, therefore guaranteeing identifiably
and image continuity.
Our worldwide network of some partnerships, well-established in 40 years of business, guarantees an
excellent result in a very short time and everywhere. We not only promise a greater optimisation of the
investment, but above all an extraordinary rapidity of intervention.
INTERIOR AND RETAIL
- Store & Flagship
- Showroom
- Corner & Shop in Shop
- Temporary & Popup Store
- Concept Store
Living Interior
13. eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
Points of contact between the brand and the customer, the stores are some points of sales, which the
brands choose to place in strategic areas. Particularly, the flagships are some model-points of sales
expressing the brand philosophy and image. Their aim is to intrigue emotionally the customer thanks to
thematization and entertainment (retail-tainment).
INTERIOR AND RETAIL
Store & Flagship
14. eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
Showrooms are some exhibition areas representing the meeting place between the company and their
customers. They represent a unique occasion to communicate directly with the reference target. Showro-
oms are above all set to welcome and intrigue visitors, stimulating their identification with the brand and
its values, rather than for sales.
INTERIOR AND RETAIL
Showroom
15. eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
Showrooms are some exhibition areas representing the meeting place between the company and their
customers. They represent a unique occasion to communicate directly with the reference target. Showro-
oms are above all set to welcome and intrigue visitors, stimulating their identification with the brand and
its values, rather than for sales.
INTERIOR AND RETAIL
Corner & Shop in Shop
16. eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
“Temporary” shops with a particular feeling, occupy for a predetermined and limited time (from some
months to a few days) an area in highly representative places as art galleries, abandoned places, highly
characterized trading centres. Popup stores are shops which suddenly “appear and disappear”, without
any official announcements, aiming at the secret tam tam effect, waiting and the surprise effect.
INTERIOR AND RETAIL
Temporary & Popup Store
17. eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
They are a mixture of styles, trend fusion, and a global sense experience. In concept store you do not
only enter exclusively to buy: you can live the product experience, taste it as a whole, and discover
scents, colours, and messages. Concept stores inspire to fusion, the art of joining all the cultures. They
are shopping and entertainment places where you can relax in the chaotic centres of the city. Concept
stores suggest a living and closer experience, a way to try the “spirit of the age”.
INTERIOR AND RETAIL
Concept Store
18. eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
Company living interiors, but also some worlds living their own life, unusual shapes and innovative de-
sign. Living interiors to welcome and give emotions, where you can breath the soul and mission of the
company.
The interior design is a relational space to invite customers and guests, transforming any meeting into an
occasion to communicate our own values.
You can sink into the brand universe entering a corporate living interior. From the external and internal
signs to the welcome spaces, from the lounge room to the meeting room, historical and visit ways, each
element becomes the symbol and vehicle of the soul and brand world.
Each living interior is a place to live.
INTERIOR AND RETAIL
Living Interior
- Corporate
- Private
19. eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
The company seats, designed by Eurofiere, are a combination of style, functionality and innovation, spre-
ading the brand atmosphere and at the same time stimulating the exhibition for guests and customers.
INTERIOR AND RETAIL
Living Interior
Corporate
- Headquarter
20. eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
Spaces to welcome cuddle and intrigue guests and visitors in the company world, stimulating the identifi-
cation with the brand and its values. Snug armchairs, soft sofas, hi-tech lamps, thematic corners, one-off
furniture are the symbols of style.
INTERIOR AND RETAIL
Living Interior
Corporate
- Lounge
21. eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
Rooms, meeting room, environment where guests can get in touch with the brand universe tasting the
atmosphere and provoking the five senses. An experience with plenty of emotions, cognitive sensations
and relationship between the company and the customer.
INTERIOR AND RETAIL
Living Interior
Private
- Houses
22. E4ARCHITECTS
ACHILLE CASTIGLIONI CIBIC & PARTNERS MATTEO THUN
& PARTNERS
PIETRO FERRUCCIO
LAVIANI
ANGELO MONTI &
MARCO ORTALLI
DASASSOCIATI MICHELE DE LUCCHI SOTTSASS ASSOCIATI
ANTONIO CITTERIO
AND PARTNERS
EMANUEL GARGANO MIGLIORE+SERVETTO STUDIO 5/82
ARATA ISOZAKI
& ASSOCIATES
F&F DESIGN STUDIO PALOMBA SERAFINI
ASSOCIATI
STUDIO MONTI
BPM STUDIO GIUGIARO
ARCHITETTURA
PAOLA NAVONE
CONSULTANT LIMITED
CHI WING LO IOSA GHINI ASSOCIATI PETER MARINO
eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
23. PORTFOLIO
ABARTH | ABET | AICON | ALBACOM | ALCATEL ALENIA SPACE | ALDO COPPOLA | ALENIA | ALESSI | ALFA ROMEO | ANCE | APRILIA | ARCLINEA | ARIMAR | AR-
MAND NICOLET | ARTEMIDE | ASCOM | ASI | ASPESI | ASPIRA | B&B | INTESA SANPAOLO | BAUME & MERCIER | BEGHELLI | BENELLI | BINOVA | BLISS | BLUEGA-
ME | BOLAFFI | BONGIOANNI | BOSCOLO HOTEL | BREITLING | BREMA | BRIX | BRUNO MAGLI | BTICINO | BULL | BUOSI | CARPANETO | CEDIT | CELLI PAPER |
CHRYSLER | CIESSE | CIRA | CISCO SYSTEM | CITTÀ DI TORINO | CALVIN KLEIN | CLARINS | COMAU | COMPUPRINT | COMUNE DI PAVIA | CONAI | CONTEMPO DIVANI
| COSTUME NATIONAL | DACOM | DAMIANI | DANFOSS | DEGRISOGONO | DERBI | DIL | EBERHARD | EDOX | EFFETI CUCINE | ELETTROTECNICA EP | EMBRACO |
ENEL | EUPHON | FAIVELEY | FARMBRASS | FEDRIGONI | FENDI | FERRAGAMO | FERROVIE DELLO STATO | FIAT | FINMECCANICA | GABBIANELLI | GALUP | GERALD
GENTA | GIORGETTI | GIUGIARO ARCHITETTURA | GLOBAL WATCH | GRAZIANO TRASMISSIONI | GREENWAY | GRUPPO ALTECO | GSI | GUARDIA DI FINANZA | HARRY
WINSTON | HATRIA | HITACHI | HONDA | HOTEL MANDARIN BARCELONA | HUSQVARNA | HYUNDAI | ICE | INCANTO DIVANI | IPI | ITALDESIGN | ITALFERR | ITALIAN
INDEPENDENT | ITALTECH | IVECO | KARTELL | KAWASAKI | KLINKER SIRE | KOREA TELECOM | L’OREAL | LAMIER | LAMPARA DORIA | LANCIA | LANGE & SOHNE |
LA STAMPA | LAVANDERIA | LE GRAND | LENOVO | LONGINES | MAGNUM | MAMBO | MARAZZI | MARCONI | MARTINI | MAX MARA | MBK | MCDONALD’S | MIRAGE |
MONDOVICINO | MOTO GUZZI | MOTTURA | NASDA | NATUZZI | NET MANAGER | NINTENDO | NOKIA | OLIVETTI | OPEL | ORTRONICS | PACK AGE | PASQUALE BRUNI
| PEDRALI | PERINI | PIAGGIO | PIERETTI | PIGNATELLI | PIRELLI | PITTI | PROMOTION | PROVINCIA DI ALESSANDRIA | PROVINCIA DI CATANIA | RAMBAUDI | RAPSEL
| RASPINI | RAYMOND WEIL | REAG | REDKEN | REER | REGIONE CAMPANIA | REGIONE PIEMONTE | REHAU | RICARS | SABWABCO | SACS | SAMSUNG | SANDRET-
TO | SAUNIER DUVAL | SAVIO | SCHIFFINI | SCHNEIDER | SEKISUI | SOLEMAR | SORGATO | SVAMA | TDK | TECHNOGYM | TELECOM | TELESPAZIO | TOD’S | TRW
| UNIVERSAL GENEVE | VAILLANT | VASTO | VERBACOM | VERSACE | VISIONAR | VLM | VODAFONE | VOGUE | VOLKSWAGEN | WAG | YAMAHA | YAMAHA MARINE |
ZANOTTA | ZAYER | ZUCCHINI | ZUCCHETTI
eurofiere S.p.A. L I V I N G T H E B R A N D E X P E R I E N C E
