A summary of my work at Uversity where I led a company-wide rebrand, lead generation, conferences, and web properties which generated 1/3 of company revenues.

1. Hi my
name is
Brandon
Wednesday, May 20, 15

2. In 2011 I joined Uversity to start their marketing team.
Uversity helps connect college communities with
custom applications built on the Facebook, iPhone,
and Android platforms. We worked with over 150 US
colleges and universities to reach over 3 million
students with clients such as ASU, UCLA, UC Berkley
and Gonzaga.
Wednesday, May 20, 15

3. • marketing website
• brand and creative
• content strategy
• lead generation
• marketing automation
• email marketing
• conferences
• webinars
• community engagement
My responsibilities included:
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4. In 2013 we rebranded from
to
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5. to
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6. Key
Results
Increased
qualified leads
400% in year 1
(from 20 to 80 a month)
Set record for 1
day sales close at
a conference
50% of ops
were marketing
sourced in Q1 13
($740,000)
Generated
2,850
whitepaper
downloads in
2012
Drove
1,500 Webinar
signups in 2013
(up 400% year over year)
Wednesday, May 20, 15

7. Content strategy for lead
generation
• Annual Social Admissions Report
• Monthly webinars
• 8 White papers
• 8 Case studies
• Blog Posts and Op-eds
1.
Understand
and explain
student social
media trends
2.
Share
admissions
marketing best
practices
3.
Cover larger
higher ed trends
as they impact
the industry
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8. Annual Social Admissions Report
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9. Infographic summary
multiple times a day
once a day
once a week
once a month
every once in a while
Like64%
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10. Mashable and Inside Higher Ed Story
Picked up by major industry outlets
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11. Generated
2,850
whitepaper
downloads in
2012
Wednesday, May 20, 15

12. Voted 2012 Hootsuite Presenter of the Year
SXSWedu 2012 - Social Media in Higher Ed
STAMATS Marketing Conference 2011/2012
2012 Ed Social Media Summit
2012 National Conference on Student Recruitment,
Marketing and Retention
2012 AMA Higher Ed Symposium
2011-2012 High Ed Web Conference
“Fantas'c
session
-­‐
I
was
very
impressed
with
Brandon's
knowledge
and
exper'se.
Thanks
so
much
and
eager
to
learn
more!”
“As
good
a
presenta'on
as
I
have
seen
on
a
topic
that
is
rapidly
evolving.
Captured
the
current
state
of
affairs
with
social
media
at
an
appropriately
high
level.”
Conference Speaking
Brandon
speaking
at
the
Annual
Ed
Social
Media
Summit
in
Boston
Wednesday, May 20, 15

13. Presentation Feedback
Hi Brandon
“As
good
a
presenta'on
as
I
have
seen
on
a
topic
that
is
rapidly
evolving.
Captured
the
current
state
of
affairs
with
social
media
at
an
appropriately
high
level.”*
Wednesday, May 20, 15

14. Led brand identity development,
banners, print and conference swag
Conference
booth at
NACAC 2013
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15. Conference contests and giveaways
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16. Grew
list from 544
to 2,656
subscribers in
2012
Averaged
30-40% open
rates and 8%
clickthrough
rate
Newsletter Engagement
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17. Feedback from newsletters
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18. Thought Leader Relationships
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19. Key results
from the
CRM
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20. Consistently
hit quarterly
qualified lead
targets
Q4 2012 Dashboard Snapshot
Tracked
opportunities
back to lead
source
Seasonal
industry
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21. Q1 2013 Dashboard Snapshot
Webinar
events best
lead driver with
highest ROI
Tracking
conversions
with inbound
qual. team
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22. Over 50% of Q1 13 business
came from marketing
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23. Fun Facts
Brazilian Jiujitsu blue belt
Trained in SPIN and SMART selling
Myers Briggs Personality Type Certified
Startup and Fortune 500 marketing experience
brandon.m.croke@gmail.com
Wednesday, May 20, 15