1. #bcmwhatnext

4. how do you get consumers
to love your brand?

5. by giving them more
to fall in love with

6. MORE
entertaining, useful and credible content
digestible and easy to use online assets
pathways to your brand, acknowledging that
the way they engage has changed forever

9. you can exert influence,
but you cannot exert
control

10. content marketing is..
entertaining
relevant
targeted
engaging
shareable

11. “Think like a publisher, not a
marketer”
David Meerman Scott
Marketing Strategist

14. 90
%
consumers say they feel
closer to a brand
that publishes content
Source: Custom Content Council

15. 78
%
believe that organisations
providing branded content are
interested in building good
relationships with them
Source: Custom Content Council

16. time per day spent consuming content
Source: Content Marketing Institute and Marketing Professionals 2012

18. 1. ensure the content
is part of an
authentic brand
story

23. 2.understand what
your customer values

27. The idea central to content
marketing is that a brand must give
something valuable to get
something valuable in return.
Instead of the commercial, be the
show. Instead of the banner ad, be
the feature story.

31. 3.make sure it
is shareable

35. 1,503,224

36. WHY we share
to bring valuable and entertaining
content to others
to define ourselves to others

37. strategically think long term
develop a rich brand story
know what your consumer values
have a sharing strategy
become a publisher
be agile and topical

40. consumers want information quickly,
and they want it to be easily digestible

41. 800 million people each month
one trillion views
72 hours of video uploaded every minute
4 billion hours of video watched each month

42. 85% of viewers are more likely to purchase after
watching a video
Source: Internet Retailer

43. 2.5 billion photos uploaded each
month
photos receive 53% more likes and
attract 104% more comments
than posts without an image

45. 90 million active users
5 million photos per day
nearly 4 billion photos uploaded
575 likes per second
81 comments per second

46. one of the top 35 most visited sites
over 82% active users are female

50. 90
%
information transmitted to
the brain is visual
Source: Zabisco Customer Experience Consultants

51. visuals are processed
60,000 times faster
in the brain than text
Source: Zabisco Customer Experience Consultants

54. 1. less text more
visual content

59. 2. use visual content
to engage

63. 3. create branded visual
content where people love to be

71. less text more visual content
up the engagement factor
create visually-led social content
always facilitate sharing

75. 90% of all media
interactions are
screen based

76. 38% occur on a smartphone
connection
9% occur on a tablet
entertainment
24% occur on a PC
work and information

78. “As we transition from one screen to
multiscreens, Google has enormous
opportunities to innovate and drive ever
higher monetization, just like search in 2000.”
Larry Page
CEO Google

79. “A fundamental business challenge is that the
consumer is ahead of where most of us are.”
Sherrill Mane
SVP IAB

81. 1. the need for
responsive design

83. 2.‘considerate’
user functionality

84. 90
%
use multiple screens sequentially
to accomplish a task

85. 67
%
of people have used multiple
devices sequentially to shop
online

88. 3. develop
screen specific
experiences

89. of TV viewers use
77% another device at
the same time in
a typical day

92. intro to shazaam

95. ensure that you’ve considered responsive design
use sign in data to sync customer information
across multiple devices
don’t limit conversion goals to just one device
develop screen specific experiences
have a mobile strategy

97. bcm.com.au/3things
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