What is brand spread and how does it move through social networks? This was the question that was answered at BCM Sydney's What Next presentation at the Blue Hotel on 4 December 2009

1. What Next Brand Spread presentation December 2009 Sydney

2. Social media - here to stay

3. “ Television won’t be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night”. Darryl F. Zannuck, Head of Twentieth Century-Fox, 1946

4. “ I think there is a world market for maybe five computers”. Thomas J. Watson Snr, IBM Chairman, 1943

6. Welcome to the revolution

8. How do I surprise my consumers to make them want to share my brand?

9. Community & brand spread

10. The ingredients and methods

11. 1.

12. “ ... DON’T SUCK.” Jimmy Wales, Wikipedia Co-Founder, Sept 2008

28. 2.

38. 3.

39. The power of recommendation

43. 4.

44. Visible

46. Method for brand spread

48. 5.

52. 500,000 views 1,000,000 downloads

55. Follow us on Twitter

56. bcm.com.au blog.bcm.com.au twitter.com/bcmpartnership