1. ELEMENTS AND
PRINCIPLES OF
DESIGN

2. ELEMENTS
 Line
 Shape
 Color
 Texture

3. PRINCIPLES OF DESIGN
 Balance
 Emphasis
 Unity
 Rhythm

4. BALANCE
 Holds Design Together
 Looks Unified
 Feels Harmonious
symmetrical balance

5. symmetrical balance

6. BALANCE
 Holds Design Together
 Looks Unified
 Feels Harmonious
asymmetrical balance

7. BALANCE
 Holds Design Together
 Looks Unified
 Feels Harmonious
asymmetrical balance

8. EMPHASIS
 Focal Point
 Supported by Accents
 Visual Hierarchy
Visual Path

9. EMPHASIS
 Focal Point
 Supported by Accents
 Visual Hierarchy
Visual Path

10. UNITY
 Elements Look As Though
They Belong Together
 Establish a Common Bond

11. RHYTHM
 A Pattern That is Created
By Repeating or Varying
Elements
 Sense of Movement