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Second Life Introduction, 
Second Life Introduction
  Become a Superhero
                                   Brian Gray
               (Brian Garfield in Second Life)
               (                             )
            Case Western Reserve University
                              bcg8@case.edu




                                           OLSSI
                                  August 3, 2009
What is Second Life?
 • 3-D virtual metaverse entirely built
   3D
   and owned by its residents
 • Began as 64 acres in 2003
      g
 • By 2007 was 64K+ acres
 • Fully-integrated economy: Linden
   Fully integrated
   Dollar Exchange
 • Linden Lab – Support & development
      de ab Suppo t de e op e t
 • Pacific Standard Time (SL Time)
Metaverse (According to Wikipedia)
      • From Neal Stephenson’s 1992
                    Stephenson s
        novel Snow Crash
      • Widely used to describe the vision
        behind current work on fully
                               p
        immersive 3D virtual spaces
      • Environments where humans
        interact (as avatars) with each
                 (          )
        other (socially and economically)
http://secondlife.com
http://secondlife com
Windows Minimum
 System Requirements
 S      R    i
• Internet Connection: Cable or DSL
• Operating System: Windows XP or Vista
• Computer Processor: 800MHz Pentium
         p
  III or Athlon, or better
• Computer Memory: 512MB or better
• Screen Resolution: 1024x768 pixels
• Video/Graphics Card: nVidia GeForce 2,
  GeForce 4mx, or better
             4mx
   – OR ATI Radeon 8500, 9250, or better
   – OR Intel 945 chipset
LindeX Market Data

                  2009 Jan ar
                       January
Total Customers Spending
Money In-World                        442143
1 - 500 L$                            169809
501 - 2,000 L$                         79514
2001 - 5 000 L$
       5,000                           56438
5,001 - 10,000 L$                      40067
10,001 - 50,000 L$                     69643
50,001 - 100,000 L$                    14905
100,001 - 500,000 L$                   10062
500,001 - 1,000,000 L$       ~$4000      910
Over 1,000,000 L$                        795
Retain ALL IP Rights
Linden Lab's Terms of Service agreement
                                   g
recognizes Residents' right to retain full
intellectual property protection for the digital
content they create in Second Life
                                 Life,
including avatar characters, clothing,
scripts, textures, objects and designs. This
    p ,           , j                g
right is enforceable and applicable both in-
world and offline, both for non-profit and
commercial ventures You create it you
              ventures.              it,
own it – and it's yours to do with as you
please.
Example of Use Fees
(Beyond Basic Free Account)
   • US$9 95/month Premium
     US$9.95/month
     Membership, includes
     512sqm and weekly stipend
   • 1/128 region, 512sqm, 117
            region 512sqm
     prims, US$5
   • Entire region, 65,536sqm,
     15,000 prims,
     15 000 prims US$195
1.4 million last 60 days
   and 64k currently
Ohio University Without Boundaries




                       http://www.ouwb.ohiou.edu/
Ohio University Video on SL



PLAY MOVIE




               http://www.youtube.com/watch?v=aFuNFRie8wA
Avatars – Who do you want to
            be?
Dress for the Moment
Recreating or Redesigning
Virtual Recruiting




           http://admission.case.edu/secondlife.asp
CWRU Promotes Dorms
Try Before You Buy
Kelvin Smith Library (CWRU)
Alliance Virtual Library
• Partner: Alliance Library System
  – one of nine regional library systems in
    Illinois with over 250 member libraries
    of all types
• Partner: OPAL
  – Online programming for all libraries
• Public Blog: http://infoisland.org/
• Other links, including “working site”:
  http://infoisland.org/links/
Examples from AVL
•   Genealogy Research Center
•   Library Gallery
•   Mystery Manor
•   Performance Center
•   Science Center
•   SF/Fantasy Center
•   Health Info
Second Life Library:
Info I l d I C b
I f Island I, Cybrary City, etc.
                      Ci




   By
   B HVX Silverstar
            Sil     t
   http://www.flickr.com/photos/photolibraries/
     511035937/in/pool-secondlifelibrary/
     511035937/in/pool secondlifelibrary/
Renaissance Island




    By HVX Silverstar
    http://www.flickr.com/photos/photolibraries/
       527404571/in/pool-secondlifelibrary/
Collaboration Takes New
Format: My First Experience
Online Presentations
          Example:
          Presentation by R.
          P      t ti b R
          David Lankes, PhD, is
          Director of the
          Information Institute of
          Syracuse (IIS) and an
          Associate Professor
          at Syracuse
          University’s School of
          Information Studies
               http://quartz.syr.edu/rdlankes/blog/
Socialize Online
Example Course: Virtual World
Librarianship - Y
Lib i     hi Your Second Lif
                  S     d Life
   • University of Illinois at Urbana-
                               Urbana
     Champaign, The Graduate School
     of Library and Information Science,
                                  Science
     & Illinois Alliance Library System
   • Six 2 hour synchronous sessions
          2-hour
     will meet online in Second Life

   http://www.lis.uiuc.edu/programs/cpd/Second_Life.html
San Jose State University's School
 of Lib
  f Library & I f
              Information Science
                      i S i

     http://www.youtube.com/watch?v=ADE0VSffgis




                     PLAY MOVIE
Mukwa Dibou (ALA President-Elect, Loriene Roy)
   and Jeremy Kemp (
              y    p (arriving) on SJSU sim
                             g)
  chatting with SJSU students and librarians.




            http://www.flickr.com/photos/photolibraries/511014362/in/
            pool-secondlifelibrary/
Brand Map of Second Life:
http://www.kzero.co.uk/blog/?p=430
Avatar Academics, UCLA Magazine
             (4/07)
   • Esther Grassian, an information literacy
     outreach coordinator at UCLA's College
     Library; her avatar - Alexandria Knight.
   • “Ball State University's students discuss
     their assignments on SL”
   • “Students of a Pepperdine University
     distance-learning course meet every
     fortnight to l
     f      i h    learn, as well as explore, what
                                ll      l      h
     it's like to be part of an online
     community.
     community ”
      http://www.magazine.ucla.edu/features/second‐life_virtual‐classroom/
Educators Explore 'Second Life‘
      Online (CNN.com)
      O li (CNN        )
   • “The three-dimensional virtual world makes
     it possible for students taking a distance
     course to develop a real sense of
     community,
     community said Rebecca Nesson ”
                                  Nesson.
   • “Most people think online learning doesn't
     require p
        q     participation or engagement with
                     p           g g
     course material, he said. But in "Second
     Life" there's real-time interaction, which
     means students need to engage in the
     discussion -- much as if they were sitting in
     a brick and mortar classroom.”

            http://www.cnn.com/2006/TECH/11/13/second.life.university/
Negative Comments to Expect
   •   Only a game
   •   Diversion
   •   Only trying to be edgy
   •   Waste of time
   •   Lets do “first” life better instead
       L t d “fi t” lif b tt i t d
   •   Fantasy, fake
   •   Unprofessional
   •   Porn, gambling
Signs of Growth & Acceptance

   • Sweden to set up
     embassy in Second Life
              y
   • ALA Washington Opens
     Virtual Office
   • Reuters had dedicated SL
     reporter
       p
For Teens as Well
• Teen Second Life:
  http://teen.secondlife.com/
• Eye4You Alliance Island is
  sponsored by the Alliance Library
  System,
  System PLCMC and SirsiDynix:
 http://www.eye4youalliance.youthtech.info/
More Towards Education
• http://secondlife com/education/
  http://secondlife.com/education/
• Second Life Best Practices in
  Education: Teaching Learning and
              Teaching, Learning,
  Research 2007 International
  Conference
  – http://slbestpractices2007.wikispaces.com/
• htt //bl
  https://blogs.secondlife.com
                     dlif
Directory of Libraries and
            Organizations
• http://infoisland org/directory/
  http://infoisland.org/directory/
• National Library of Medicine, Specialized
  Information Services
Virtual Ability Island
Cleveland Public Library
Deep Sea Marine Aquarium
    & S Lif C t
      Sea-Life Centre
Second Life Science Center
International Spaceflight
        Museum
Nature Publishing Group's Island:
        Eukaryotic C ll
        E k      ti Cell
Texas State University – San Marcos
Texas State University – San Marcos
The Tisch Library and Wright Center Climate
Change Ed
Ch      Education C t (T ft U i
               ti Center (Tufts University)
                                        it )
NASA CoLab
Piata Revolutiei - First Romanian city
    accurately represented in SL
          t l             t di
Cultural Arts Museum's interpretation of
 England during the Neolithic Period
     g          g
      (James Madison University)
Team OKAPI and Berkeley archaeologists mirror
t e p e sto c age, useu and archaeology
the prehistoric village, museum a d a c aeo ogy
        in action at Catalhoyuk, Turkey.
Museum of the African-
American Experience
Vikingecenter (Denmark)
Fenimore Art Museum in
   Cooperstown NY
Abyss Museum of Ocean
       Science
Hanging Gardens of Babylon
Second Life Introduction
            Introduction,
 Become a Superhero
                            Brian Gray
        (Brian Garfield in Second Life)
      Case Western Reserve University
                       bcg8@case.edu
                       bcg8@case edu

                                OLSSI
                        August 3, 2009

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Second Life Introduction, Become a Superhero

  • 1. Second Life Introduction,  Second Life Introduction Become a Superhero Brian Gray (Brian Garfield in Second Life) ( ) Case Western Reserve University bcg8@case.edu OLSSI August 3, 2009
  • 2. What is Second Life? • 3-D virtual metaverse entirely built 3D and owned by its residents • Began as 64 acres in 2003 g • By 2007 was 64K+ acres • Fully-integrated economy: Linden Fully integrated Dollar Exchange • Linden Lab – Support & development de ab Suppo t de e op e t • Pacific Standard Time (SL Time)
  • 3. Metaverse (According to Wikipedia) • From Neal Stephenson’s 1992 Stephenson s novel Snow Crash • Widely used to describe the vision behind current work on fully p immersive 3D virtual spaces • Environments where humans interact (as avatars) with each ( ) other (socially and economically)
  • 5. Windows Minimum System Requirements S R i • Internet Connection: Cable or DSL • Operating System: Windows XP or Vista • Computer Processor: 800MHz Pentium p III or Athlon, or better • Computer Memory: 512MB or better • Screen Resolution: 1024x768 pixels • Video/Graphics Card: nVidia GeForce 2, GeForce 4mx, or better 4mx – OR ATI Radeon 8500, 9250, or better – OR Intel 945 chipset
  • 6. LindeX Market Data 2009 Jan ar January Total Customers Spending Money In-World 442143 1 - 500 L$ 169809 501 - 2,000 L$ 79514 2001 - 5 000 L$ 5,000 56438 5,001 - 10,000 L$ 40067 10,001 - 50,000 L$ 69643 50,001 - 100,000 L$ 14905 100,001 - 500,000 L$ 10062 500,001 - 1,000,000 L$ ~$4000 910 Over 1,000,000 L$ 795
  • 7. Retain ALL IP Rights Linden Lab's Terms of Service agreement g recognizes Residents' right to retain full intellectual property protection for the digital content they create in Second Life Life, including avatar characters, clothing, scripts, textures, objects and designs. This p , , j g right is enforceable and applicable both in- world and offline, both for non-profit and commercial ventures You create it you ventures. it, own it – and it's yours to do with as you please.
  • 8. Example of Use Fees (Beyond Basic Free Account) • US$9 95/month Premium US$9.95/month Membership, includes 512sqm and weekly stipend • 1/128 region, 512sqm, 117 region 512sqm prims, US$5 • Entire region, 65,536sqm, 15,000 prims, 15 000 prims US$195
  • 9. 1.4 million last 60 days and 64k currently
  • 10. Ohio University Without Boundaries http://www.ouwb.ohiou.edu/
  • 11. Ohio University Video on SL PLAY MOVIE http://www.youtube.com/watch?v=aFuNFRie8wA
  • 12. Avatars – Who do you want to be?
  • 13. Dress for the Moment
  • 15. Virtual Recruiting http://admission.case.edu/secondlife.asp
  • 19. Alliance Virtual Library • Partner: Alliance Library System – one of nine regional library systems in Illinois with over 250 member libraries of all types • Partner: OPAL – Online programming for all libraries • Public Blog: http://infoisland.org/ • Other links, including “working site”: http://infoisland.org/links/
  • 20. Examples from AVL • Genealogy Research Center • Library Gallery • Mystery Manor • Performance Center • Science Center • SF/Fantasy Center • Health Info
  • 21. Second Life Library: Info I l d I C b I f Island I, Cybrary City, etc. Ci By B HVX Silverstar Sil t http://www.flickr.com/photos/photolibraries/ 511035937/in/pool-secondlifelibrary/ 511035937/in/pool secondlifelibrary/
  • 22.
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  • 28. Renaissance Island By HVX Silverstar http://www.flickr.com/photos/photolibraries/ 527404571/in/pool-secondlifelibrary/
  • 29. Collaboration Takes New Format: My First Experience
  • 30. Online Presentations Example: Presentation by R. P t ti b R David Lankes, PhD, is Director of the Information Institute of Syracuse (IIS) and an Associate Professor at Syracuse University’s School of Information Studies http://quartz.syr.edu/rdlankes/blog/
  • 32. Example Course: Virtual World Librarianship - Y Lib i hi Your Second Lif S d Life • University of Illinois at Urbana- Urbana Champaign, The Graduate School of Library and Information Science, Science & Illinois Alliance Library System • Six 2 hour synchronous sessions 2-hour will meet online in Second Life http://www.lis.uiuc.edu/programs/cpd/Second_Life.html
  • 33. San Jose State University's School of Lib f Library & I f Information Science i S i http://www.youtube.com/watch?v=ADE0VSffgis PLAY MOVIE
  • 34. Mukwa Dibou (ALA President-Elect, Loriene Roy) and Jeremy Kemp ( y p (arriving) on SJSU sim g) chatting with SJSU students and librarians. http://www.flickr.com/photos/photolibraries/511014362/in/ pool-secondlifelibrary/
  • 35. Brand Map of Second Life: http://www.kzero.co.uk/blog/?p=430
  • 36. Avatar Academics, UCLA Magazine (4/07) • Esther Grassian, an information literacy outreach coordinator at UCLA's College Library; her avatar - Alexandria Knight. • “Ball State University's students discuss their assignments on SL” • “Students of a Pepperdine University distance-learning course meet every fortnight to l f i h learn, as well as explore, what ll l h it's like to be part of an online community. community ” http://www.magazine.ucla.edu/features/second‐life_virtual‐classroom/
  • 37. Educators Explore 'Second Life‘ Online (CNN.com) O li (CNN ) • “The three-dimensional virtual world makes it possible for students taking a distance course to develop a real sense of community, community said Rebecca Nesson ” Nesson. • “Most people think online learning doesn't require p q participation or engagement with p g g course material, he said. But in "Second Life" there's real-time interaction, which means students need to engage in the discussion -- much as if they were sitting in a brick and mortar classroom.” http://www.cnn.com/2006/TECH/11/13/second.life.university/
  • 38. Negative Comments to Expect • Only a game • Diversion • Only trying to be edgy • Waste of time • Lets do “first” life better instead L t d “fi t” lif b tt i t d • Fantasy, fake • Unprofessional • Porn, gambling
  • 39. Signs of Growth & Acceptance • Sweden to set up embassy in Second Life y • ALA Washington Opens Virtual Office • Reuters had dedicated SL reporter p
  • 40. For Teens as Well • Teen Second Life: http://teen.secondlife.com/ • Eye4You Alliance Island is sponsored by the Alliance Library System, System PLCMC and SirsiDynix: http://www.eye4youalliance.youthtech.info/
  • 41. More Towards Education • http://secondlife com/education/ http://secondlife.com/education/ • Second Life Best Practices in Education: Teaching Learning and Teaching, Learning, Research 2007 International Conference – http://slbestpractices2007.wikispaces.com/ • htt //bl https://blogs.secondlife.com dlif
  • 42. Directory of Libraries and Organizations • http://infoisland org/directory/ http://infoisland.org/directory/ • National Library of Medicine, Specialized Information Services
  • 45.
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  • 47. Deep Sea Marine Aquarium & S Lif C t Sea-Life Centre
  • 50. Nature Publishing Group's Island: Eukaryotic C ll E k ti Cell
  • 51. Texas State University – San Marcos
  • 52. Texas State University – San Marcos
  • 53. The Tisch Library and Wright Center Climate Change Ed Ch Education C t (T ft U i ti Center (Tufts University) it )
  • 55. Piata Revolutiei - First Romanian city accurately represented in SL t l t di
  • 56. Cultural Arts Museum's interpretation of England during the Neolithic Period g g (James Madison University)
  • 57. Team OKAPI and Berkeley archaeologists mirror t e p e sto c age, useu and archaeology the prehistoric village, museum a d a c aeo ogy in action at Catalhoyuk, Turkey.
  • 58. Museum of the African- American Experience
  • 60. Fenimore Art Museum in Cooperstown NY
  • 61. Abyss Museum of Ocean Science
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  • 67. Second Life Introduction Introduction, Become a Superhero Brian Gray (Brian Garfield in Second Life) Case Western Reserve University bcg8@case.edu bcg8@case edu OLSSI August 3, 2009