25 crowdfunding tactics for your nonprofit organization.

1. crowdfunding
with a cause
Noland Hoshino, High Five Media

2. how i got started
2006 Heifer International (Portland Chapter) Volunteer
2007 Won “What Gives” trip to Las Vegas
2007 Founded Bcause Media, 2014 Co-Founded, High
Five Media
2014 Leadership Clark County Project “Give More 24”

3. crowdfunding
crowd fund ing
noun [kroud-fuhn-ding]
the practice of soliciting financial contributions
from a large number of people especially from
the online community
Source Webster Dictionary

4. crowdfunding
Using a crowd to help fund some
type of project
• Donation-based crowdfunding
• Reward-based Crowdfunding
• Equity-based crowdfunding
• Debt-based crowdfunding

5. why online?
o Fast
o Greater audience
o Ease to share with friends
o Interactive
o Cheap (er)
o Nimble

6. examples
o Giving Tuesday $116.7M (2015)
o Give Local America $53M (2014)
o Give More 24 $696,311 (2015)

7. choose a platform
• Check your projects eligibility
• Select your major strategies
• Determine cultural and personality fit
• Look for credibility display opportunities
• Evaluate platform costs
• Consider the individual platforms minor features

8. websites
Crowdrise, Donors Choose, kiva, Give Forward, Causes, Fundrazr, Razzo,

9. 25
crowdfunding
tips

10. clearly define
your goals

11. let’s get started
fund a need

12. tell a great
story

13. let’s get started
show proof

14. let’s get started
demonstrate
impact

15. let’s get started
tell your
story with a
short video

16. let’s get started
build your
social
community
before you
launch

17. let’s get started
identify your
champions

18. let’s get started
be creative

19. let’s get started
combine
crowdfunding
with
traditional
fundraising

20. let’s get started
simplify your
donation
entry point

21. let’s get started
salt the jar

22. let’s get started
give
incentives to
give

23. let’s get started
show progress

24. let’s get started
media kit and
FAQ page

25. let’s get started
shorter
campaigns
are more
successful

26. let’s get started
choose the
right social
channels

27. let’s get started
create a
campaign
hashtag

28. let’s get started
schedule
your social
media and
emails posts

29. let’s get started
buy social
ads

30. let’s get started
create
content
calendar

31. let’s get started
start early
with
sponsorships
and be
flexible

32. let’s get started
keep your
community
updated after
campaign

33. let’s get started
track results
and refine
content

34. let’s get started
thank your
donors

35. “You are
defined by
what you give.”
Noland Hoshino