1. Building Your
Niche Freelance Business
Brian Casel
WordCamp Providence 2012

2. Brian Casel
@CasJam
brian@casjam.com

3. Brian Casel
Co-Host
FreelanceJam.com
@CasJam
brian@casjam.com

4. Brian Casel
Founder
RestaurantEngine.com
@CasJam
brian@casjam.com

5. A Freelancer’s Dilemma...
“My clients are driving me crazy”
“I’m overworked”
“I’m not enjoying
this anymore”
“I’ve hit a ceiling”
“I’m Bored”

6. Going Niche...
• Why Go Niche?
• Niche Web Design
• Finding Your Niche
• Marketing To Your Niche Audience

7. Why Go Niche? YOU SAY:
“I’m a Web Designer.”
•Clients Love Specialists
CLIENT THINKS:
“Is this the right fit?”
YOU SAY:
“I’m a Web Designer
Specializing in Doctor’s
CLIENT THINKS:
“Let’s Do This!”

8. Why Go Niche?
•Clients Love Specialists
•Referrals, Referrals, “Who is the Go-To
Referrals...
guy (or gal) for
Doctor’s Websites?”

9. Why Go Niche?
•Clients Love Specialists
• Referrals, Referrals,
Referrals...
•The Long-Tail

11. Web Design vs. Niche Web

12. Web Design vs. Niche Web
Every Project Has...
•Unique Goals
•Unique Set of Requirements
•Unique Solutions

13. Web Design vs. Niche Web
Every Project Has... Every Project Has...
•Unique Goals •Common Goals
•Unique Set of Requirements •Common Set of Requirements
•Unique Solutions •Common Solutions

14. Web Design vs. Niche Web
bit.ly/restaurant-
shansi.org
demo

15. Finding Your Niche
What are we looking for?
•Clients with common goals & requirements.
•Projects that deliver the same (replicated) solution.
•A market that is large enough.
•A market we can personally connect with.

16. Finding Your Niche
•Restaurants •Authors •Car Dealerships
•Attorneys •Musicians •Newspapers
•Doctors •Governments •Non-Profits
•Real Estate Agents •Politicians •Local Retailers
•Photographers •Artists •? ? ?

17. Marketing
Ideas from
Restaurant Engine...
•Targeted Copywriting

18. Marketing
Ideas from
Restaurant Engine...
•Targeted Copywriting
•Content Marketing

19. Marketing
Ideas from
Restaurant Engine...
•Targeted Copywriting
•Content Marketing
•White Label Program

20. Thanks