Overview of VAVi Sports and Social Club's social media use

1. VAVI Sport and Social Club
• We run over 450 Sports Leagues and
Classes in San Diego
– Sports Leagues
– Fitness + Dance Classes
– Social Events
• Over 25,000 members (and growing!)
– 5,000 participate weekly

2. Use of Social Media
• General Information
• Photo Galleries and Videos
• Event Postings and Invites
• One-on-one interaction with Members
– Birthday Updates
– Wall Postings
• Broadcast Updates and Blog Postings
– Myspace Bulletins
– Facebook Updates
• Special Offers

3. Goal #1 of Social Media
Member Engagement
• Keep current + relevant
– Constant updates to newsfeeds and inbox
• Keep members engaged and informed
– Event invites
– Content updates
• Get noticed by their friends
– Photos!!!
– Event forwards
• Gain member insights