Search Marketing April 29, 2010

Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enter Search Marketing & Lead Generation Fast Forward 5 Years … ,[object Object],[object Object],[object Object]

What we will Lean Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Research ,[object Object],[object Object],[object Object],[object Object],[object Object],https://adwords.google.com/select/KeywordToolExternal To a search marketer, every single phrase in an opportunity to acquire traffic and make money, from ‘textbooks’, to ‘tickets’ to ‘mortgage’

Google’s Anatomy ,[object Object],[object Object],[object Object],[object Object],Paid Ads Pros & Cons ,[object Object],[object Object],[object Object]

Advertisement Optimization Track, Tweak, Refine, Optimize ,[object Object],[object Object],[object Object],[object Object],[object Object],Annualized, Ad 1 will yield 576 more leads and cost $9,000 less! Ad 1 Ad 2

Google’s Anatomy ,[object Object],[object Object],[object Object],[object Object],[object Object],Organic, Algorithmic Results ,[object Object],[object Object],[object Object],[object Object],Pros & Cons

On Page Optimization – Source Code ,[object Object],[object Object],[object Object],[object Object],[object Object],Spiders index content If it is not in the source code when you “View Source” a search engine can’t see it.

Off Page Optimization - Links ,[object Object],[object Object],[object Object],[object Object],Yahoo Site Explorer http://siteexplorer.search.yahoo.com/ Ranking for “textbooks” Link text helps determine relevancy “Find Chuck Norris” To determine the importance of a page, we first need to know the importance of all the pages linking to it

Beyond Search … Build a Community Blog Social Networks Email Marketing Viral Marketing

Lead Generation ,[object Object],[object Object],“ Sign Ups” for Newsletters, Emails, More information. A request to be contacted

Lead Generation – Lead Quality ,[object Object],[object Object],[object Object],Phrase - “Home Loan” Ave Credit: Good Ave Home Value: $300,000 When: Within a Month Phrase - “Loan” Ave Credit: Fair Ave Home Value: $120,000 When: Over 6 Months

Conversion Optimization ,[object Object],[object Object],[object Object],[object Object]

Conversion Rate Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You’ve doubled your revenue with no additional expenses! Two Websites

Conversion Optimization Our website in 2005

What You’ve Learned Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Marketing April 29, 2010

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Search Marketing April 29, 2010