1. The Power of Multichannel Marketing

2. Smart phones In just ONE DAY, you will have been exposed to 5,980 marketing messages across various media types and multiple channels Traditional mail Interactive messaging

3. However, only 52 messages will get noticed... ...and only 4 will register.

4. ONLY 4!

5. The rules and channels of communication have changed! Bottom line ...

6. That's where we can help... It's time for Multichannel Marketing

9. Anatomy of Multichannel Marketing Multichannel Marketing Engine Your customer data Your content Print Email PURL/QR Code Smart phone Landing page Social Media YOUR AUDIENCE CONVERT LEADS INTO SALES REVENUE CUSTOMER FEEDBACK Customer Acquisition Customer Retention Increased Sales MEASURE ROI

10. Multichannel Marketing in action Key Strategy : Implement a simple Multichannel campaign using direct mail, personalized URLs, and QR Codes. Key Objective : Marketing team at a Chicago University was looking to increase student enrollment beyond Illinois residents.

11. Direct mail postcard Personalized message Demographic appropriate image PURL

12. Direct mail postcard - back side Personalized message Demographic appropriate image(s) PURL and QR Code

13. Landing page: Directed from PURL or QR Code Personalized message Register for campus visit Survey for more information

14. Profile page: Directed from Welcome page Capture contact information

15. Thank you page: Directed from Profile page Confirm college visit

18. Are you ready to COMPETE? Are you ready to GET NOTICED? Are you ready to SUCCEED?

19. WE CAN HELP!