2. SESSION HIGHLIGHTS
• Overview and History
• The Mobile Gold-rush
• Web or App?
• Develop and Market U
• The Future IS NOW
3. OVERVIEW
• Who Am I?
• Involvedwith emerging internet technologies since 1993.
Wrote college thesis on Internet Banking in 1998. Website
designer and filmmaker from 2004-2012. Created
Bazookapps in 2012.
4. ABOUT BAZOOKAPPS
Bazookapps was created with the small to mid-size business in mind. We enhance current websites
for use on mobile devices and develop mobile applications for companies that are looking to
increase customer retention, increase sales and most importantly, increase their profits. Developing a
mobile website for your business shouldn’t be a scary or incredibly expensive proposition. Our belief
is that by delivering an extraordinary customer service experience by getting to know your company
and its needs we can deliver the BEST mobile enhanced website to you at the BEST price.
Lets face it, in today’s economy not every company has 10′s to 100′s of thousands of dollars to give
to a big software firm. This is where Bazookapps comes in. We created our company to meet and
exceed the needs and expectations of main street business; to give you a leg up on your competitors
and offer you a custom application and/or enhanced website that not only doesn’t break your bank
but also does something even more important, it makes you money.
Contact Us
Michael McCleary
email: mike@bazookapps.com
web: www.bazookapps.com
phone: 303-817-0694
5. OVERVIEW
• What is Mobile Technology?
• Definition: “Mobile technology is the technology used for
cellular communication.”
• Two Primary methods of Mobile Content Delivery Today:
• Applications (App’s)
• Mobile Web
6. A MOBILE HISTORY LESSON...
• First Pager - 1962
• First Cellphone - 1973
• First Digital Cellphone - 1990
• Text Messaging Introduced - 1993
• Blackberry Email Pager - 1999
• iPhone Introduced - 2007
• Android Introduced - 2008
12. THE MOBILE GOLDRUSH
• According to CNET:
• Shopping via Mobile Devices increased 81% in 2012 nearly
doubling over 2011
• Shoppers used their smartphones and tablets to make $25
billion in purchases last year
• Mobile devices accounted for 11% of e-commerce sales last
year to increase to 15% this year.
13. THE MOBILE GOLDRUSH
• eMarketerexpects consumers to make nearly $87 billion in
mobile purchases by 2016, more than 27 percent of all e-
commerce transactions.
• Useof mobile devices for holiday shopping doubled in 2012
with 16.3% of Black Friday online sales completed on a mobile
device.
• In2012 28% of consumers used a mobile device to visit a
retailers site.
14. THE MOBILE GOLDRUSH
• According to mobile solutions provider Payvia:
• In 2012, 1 in 5 holiday sales came from a mobile device.
• 27% of gift shoppers purchased a digital good.
• 2012 top gifts included:
• 30% - digital goods
• 25% - consumer electronics, watches and jewelry
19. WEB OR APP?
• What is Mobile Web?
• Mobilewebsites are designed to be accessed with mobile
devices via the internet just as a standard website is.
• What is a Mobile App?
• Mobile app’s are a system specific program (or application)
installed directly on a mobile phone or tablet.
21. WEB OR APP?
• So which is better?
• It depends....
• Mobile websites tend to be cheaper and work across mobile
platforms (e.g. iPhone, Android, etc.). Mobile websites are an
extension of your current website.
• App’sare best when you want to regularly push notify your
customers of deals, coupons, news, etc and/or want to use the
hardware of the phone for a particular reason (take photos,
use the accelerometer, etc.)
25. BUILD YOURSELF?
• Pros:
• Couldbe cheaper, create it on your timeline, if its simple its
not too hard.
• Cons:
• Potential for less capable design, takes time from other
activities, different skill set, learning curve
26. OTHER MARKETING TRENDS
• Web, Mobile Web, Mobile Applications
• Social Media (Facebook, Pinterest)
• Video (YouTube, Vimeo, etc.)
• Podcasting (Are you an Expert?)
• Text and Email (Coupons, special events)
• Traditional Methods
27. WHAT CHANNEL?
• When it comes to marketing think of each type as different
channel to get your message out.
• Don’t get overwhelmed.
• Tell YOUR story.
• You don’t have to do it all.
• No one size fits all.
• Listen to your customer and focus on their NEEDS.
30. MOBILE WEB, APPS & PAYMENTS
Thank you for joining Michael McCleary for his presentations:
Going Mobile: The Future is Now &
The Mobile Consumer: Mobile Payments and Security
To access the presentations you saw today, please visit our
Slideshare pages on your computer or mobile device at:
http://www.slideshare.net/bazookapps/going-mobile-1661057
http://www.slideshare.net/bazookapps/mobile-consumer-16610498
Special Mobile Website Event Pricing!
Visit our table following Mike’s presentation and have Bazookapps create your custom mobile
website at a special low price - only available at the Denver Gift, Home, Jewelry and Resort Show!
www.bazookapps.com
FLIP OVER FOR MORE INFORMATION
