The slides of my presentation at Schoolab for the Masterclass growth hacking. There's everything you need to know to tune your product, fine the methodologies and techniques to eventually hack your growth. The last piece needed is your sweat :D
8. why is it good?
1. Knowing how APIs should work before it was trendy ->
forefront of tech
2. Creating value for the product
3. Looking where customers already are
4. Creative
5. Technical
6. Hustling
9. Talk to your users
+
Understand your product
+
Try LOTS of things
want to do the same?
10. Read chapter 15 of Lean Analytics
+
Look at this page
+
Learn with blog
+
Pick up the god damn phone!
talk to your users
29. 29
January February March April May
Revenue/customer
arrived in Jan
€5,00 €3,00 €2,00 €1,00 €0,50
cohort analysis 1/2
Startup n°2
30. 30
January February March April May
Revenue/customer
arrived in Jan
€5,00 €3,00 €2,00 €1,00 €0,50
Revenue/customer
arrived in Feb
€6,00 €4,00 €2,00 €1,00
cohort analysis 1/2
Startup n°2
31. 31
January February March April May
Revenue/customer
arrived in Jan
€5,00 €3,00 €2,00 €1,00 €0,50
Revenue/customer
arrived in Feb
€6,00 €4,00 €2,00 €1,00
Revenue/customer
arrived in Mar
€7,00 €6,00 €5,00
cohort analysis 1/2
Startup n°2
32. 32
January February March April May
Revenue/customer
arrived in Jan
€5,00 €3,00 €2,00 €1,00 €0,50
Revenue/customer
arrived in Feb
€6,00 €4,00 €2,00 €1,00
Revenue/customer
arrived in Mar
€7,00 €6,00 €5,00
Revenue/customer
arrived in April
€8,00 €7,00
cohort analysis 1/2
Startup n°2
33. 33
January February March April May
Revenue/customer
arrived in Jan
€5,00 €3,00 €2,00 €1,00 €0,50
Revenue/customer
arrived in Feb
€6,00 €4,00 €2,00 €1,00
Revenue/customer
arrived in Mar
€7,00 €6,00 €5,00
Revenue/customer
arrived in April
€8,00 €7,00
Revenue/customer
arrived in May
€9,00
cohort analysis 1/2
Startup n°2
34. 34
January February March April May
Number of new
visitors
1000 1000 1000 1000 1000
Total visitors 1000 2000 3000 4000 5000
Revenue/customer €5,00 €4,50 €4,33 €4,25 €4,50
Revenue/customer
arrived in Jan
€5,00 €3,00 €2,00 €1,00 €0,50
Revenue/customer
arrived in Feb
€6,00 €4,00 €2,00 €1,00
Revenue/customer
arrived in Mar
€7,00 €6,00 €5,00
Revenue/customer
arrived in April
€8,00 €7,00
Revenue/customer
arrived in May
€9,00
cohort analysis 1/2
40. things to remember
1. Identify and prioritise problematics according to the customer’s
point of view
2. Always look for and apply the solution that gives you maximum
learning for a minimum time
3. Define success before you run the test
4. If possible, use already available ressources
5. Try again and again, the first shot will never be the successful one!