BAV Group

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Y&R’s BAV Group, a unit of the WPP Group, is a global consultancy with expertise in consumer insights and brand marketing strategy. Using BrandAsset® Valuator, a proprietary brand management tool and global database of consumer perceptions of brands, BAV informs strategic and creative solutions that drive business results. BAV uniquely captures the key dimensions that drive brand momentum, advocacy, and financial success in the marketplace. Measuring brands since 1993, BAV has captured data and insights from more than 1.5 million consumers across 56,000 brands in 52 countries around the world, evaluating 72 brand image and equity dimensions that matter. Visit bavgroup.com to

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John Deere has repeatedly outperformed Caterpillar on measures of Brand Equity including Brand Strength – a leading indicator of future financial performance

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BAV Group

The Power of Brand in Radical Times of Uncertainty

BAV & Kantar @ Cannes: The Power of Purpose

The intersection between religion and capitalism and what it means for brands

The power of social responsibility for brand equity

It's Beginning to Look a Lot Like Shopping Season

Brand Israel: Its Evolving Impacts on the Country’s Political Credibility

Cracking the Crackberry Code

Check out how the Red Sox have evolved as both a team and brand since 2012, according to BAV data

Can American Brands Save the American Brand Name? http://ow.ly/qhJ2r

The Erosion of Bank Brands, a Pre- and Post- Recession Story

Carnival cruises brand equity

Breakaway celebrity, Lady Gaga, confirms position as stand-out breakaway brand at 2013 VMAs

The HTC Anomaly

John Deere has repeatedly outperformed Caterpillar on measures of Brand Equity including Brand Strength – a leading indicator of future financial performance

Sears Gets Fancy, But Straying from Relevance?

BAV Solves Your Crisis!

Domino's Breaking Back In!

BAV 101

BAV 101