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WEB ANALYTICS
TERMS DEFINED –
     PART 1

    Analogy used: Coffee Shop
WEBSITE- COFFEE
    SHOP ANALOGY

Any definable content by
an analyst is referred to as
a page. Most web analytic
tools let the client or the
developer to decide what
could be referred to as a
           page.
PAGE

Any definable content by
an analyst is referred to as
a page. Most web analytic
tools let the client or the
developer to decide what
could be referred to as a
           page.
NEW VISITOR AND
    VISITS/SESSIONS

New Visitor is referred to someone
who visits your site for the very first
  time. Bots, Crawlers don’t really
 count as visitor and there are tools
that differentiate actual visitors and
            visits by bots.

Visits/Session is defined as the time
spent by the user in a particular visit.
RETURN VISITOR

A user who visits your site
 for the second or more
  time is referred to as
      return visitor.
REPEAT VISITOR

A user who visits your site
more than once in a given
    time interval – for
instance within the same
        hour, day

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Web Analytics terms defined – Part 1

  • 1. WEB ANALYTICS TERMS DEFINED – PART 1 Analogy used: Coffee Shop
  • 2. WEBSITE- COFFEE SHOP ANALOGY Any definable content by an analyst is referred to as a page. Most web analytic tools let the client or the developer to decide what could be referred to as a page.
  • 3. PAGE Any definable content by an analyst is referred to as a page. Most web analytic tools let the client or the developer to decide what could be referred to as a page.
  • 4. NEW VISITOR AND VISITS/SESSIONS New Visitor is referred to someone who visits your site for the very first time. Bots, Crawlers don’t really count as visitor and there are tools that differentiate actual visitors and visits by bots. Visits/Session is defined as the time spent by the user in a particular visit.
  • 5. RETURN VISITOR A user who visits your site for the second or more time is referred to as return visitor.
  • 6. REPEAT VISITOR A user who visits your site more than once in a given time interval – for instance within the same hour, day