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Drew benvie battenhall talk for public sector communucations conference 9th july 2015
- 1. Future trends in social media Drew Benvie, Battenhall @drewb @battenhall @drewb@battenhall @drewb
- 2. @drewb@battenhall INTRODUCTIONS Origins of social media for communications
- 3. @drewb@battenhall WHAT’S IT ALL ABOUT • Manage the media & influencers • Build brand and sales • Create advocates • Profile-building • Reputation management • Crisis communications • Executive coaching
- 4. @drewb@battenhall SOCIAL MEDIA LANDSCAPE TODAY Source: Battenhall / July 2015
- 12. The world’s leading brands
- 13. @drewb@battenhall TWITTER AND THE FTSE100 We started tracking the FTSE 100 in April 2013 18 months of data and our second annual report – battenhall.net/ftse100
- 14. @drewb@battenhall KEY STATS • Companies have improved their use of Twitter for corporate communications, customer service, consumer activation and recruitment across the board • More verified Twitter accounts, higher following, and fewer inactive and unclaimed brands • However, 63% of companies are between awful and average • Top performers: Burberry, ITV, Marks & Spencer and Sainsbury’s • Worst performers: GlencoreXstrata, Prudential, BHP Billiton and CRH
- 16. Trends and the year ahead
- 18. @drewb@battenhall SOCIAL MEDIA INFLUENCERS • The role of social media influencers in audience & stakeholder engagement • Influencers now have as large and influential audience as the media or as you and your brand • Building and protecting reputations is all about social influencer engagement
- 19. @drewb@battenhall POWER SHIFTS IN SOCIAL
- 20. @drewb@battenhall GROWTH STORY OF THE DECADE
- 23. What to do?
- 24. @drewb@battenhall GETTING FIT FOR SOCIAL MEDIA Applying social media to PR & communications: what you should do next: 1. Audit your audience 2. New rules of engagement 3. Track conversations on social 4. Experiment in messaging and mobile 5. Innovate 1:9:90
- 26. @drewb@battenhall THE NEW RULES OF ENGAGEMENT Source: Socialbakers, Feb 2015
- 29. @drewb@battenhall EXPERIMENT WITH SOCIAL NETWORKS
- 30. @drewb@battenhall EXPERIMENT WITH SOCIAL NETWORKS
- 31. @drewb@battenhall INNOVATION WITH 1:9:90 • Spend 90% of your time in social media on your ‘big bets’ ie internal social networks, Facebook and Twitter • Spend 9% of your time on innovations • 1% of time should focus on ‘moon shots’ – the work that pushes boundaries and turns heads • The impact of Generation Z: the Screenagers
- 32. @drewb@battenhall GENERATION Z: SCREENAGERS “teen social media use dictates future trends across all demographics” Piper Jaffray, state of the internet 2014
- 33. Thank you @battenhall @drewb@battenhall @drewb