This document provides an overview of Twitter functionality and best practices for leveraging Twitter. It discusses how Twitter can be used as a microblogging and messaging tool for brands, highlights key Twitter terms and features, and provides examples of how companies like Best Buy and individuals have used Twitter successfully. The document also reviews several third-party apps that can help manage a Twitter account more effectively.

2. Prepared by Interaction Team
Bates 141 Singapore Pte Ltd

3. #Agenda
Twitter 101
Twitter Functionality
Twitter 3rd
Party Apps
Leveraging Twitter
Twitter Case Studies
Twitter Tasks

5. #TweetThis
In 4 years, Twitter has amassed 105 million users
27.3 million tweets are recorded on Twitter per day
94% of tweets are personal (vs. professional/self-promotional)
92% of users keep their tweets public
85% of tweets reflect original content (non-RTs)
43% of consumer tweets are conversational (@replies to other users)
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7. #TwitterFunctionality
Basically, Twitter is a micro-blogging and instant messaging tool for a
brand or company.
Anyone can literally Tweet about anything all day long, so long as the
message is within the 140 character or less.
This mass-communication tool can be used to leverage a brand’s business
message to the world. Some businesses are even dedicating staff to
manage their Twitter accounts.
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8. #OptimisingTwitter
Twitter Bio: Write a short description about you, what you do and your
blog link.
Twitter Username: It should be search engine optimized. It should be
realated to your blog, your brand or at least, your name.
Follow other members in your niche, including your competitors.
Have relevant, quality conversations with others.
– A perfect way to catch the interest of your followers. Just make tweeting
conversation which others too can see.
– This will increase your influence in others and will publicize your name
vs.

9. #TweepsLingo
# The symbol is used to mark keywords or topics in a Tweet. Was created
organically by Twitter users.
– E.g.: #FF; which stands for "Follow Friday“ whereTwitter users often suggest who
others should follow on Fridays by tweeting with the hashtag #FF
@ The sign is used to call out usernames in Tweets. When a username is
preceded by the @ sign, it becomes a link to a Twitter profile.
E.g.: Hello @natjioe!
• d is also called a DM; these messages are private between only the sender
and recipient.
E.g.: d natjioe yadda yaddi yadda.
• RT means ReTweet, which is the act of forwarding another user's Tweet to all
of your followers.
Automatic ReTweet without editing – Click:
ReTweet with editing – Place RT at the front of your message.
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10. #SyncingAllTogether
The reason I love twitter:
(twitter status update) + (#in) = Linkedin status update
(twitter status update) + (#fb) = Facebook status update

11. #FromOldTwitter
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12. #ToNewTwitter
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13. #HowToIncreaseYourTwitterInfluence
Be Interesting: Gain new followers by adding value to their Twitter experience.
– Try to follow the 9/1 rule of thumb – for every ten tweets, try to make nine of them
Interesting, Informative or Interactive and one personal. This means you will avoid
flooding your followers with spam, and demonstrate you’re providing valuable content.
Be Informative: Tweet something you find worth reading, this is more likely to be
great Twitter material. Include a link and give a short summary of what your
followers will see if the click on the link – the headline will usually suffice.
Be Interactive: Share something by retweeting a link you have a read/look/watch.
The benefit of this is that you can see what your followers are interested in and
their followers will see your name and possibly start following you!

14. @mashable
Mashable is one of the top social media bloggers.
– http://mashable.com
– CEO: @petecashmore
News categorised in social media, business, tech, entertainment, web
design, development and design, Apple, mobile, battles.
Battles supports which product consumers prefer.

15. #MashableSocialMediaTrendsToWatch
Location, Location, Location
From Foursquare to Gowalla – it’s all the range:
sharing where you are , where you’re going, where
you’ve been.
Mobile Ads
Perfect for POS (point-of-sale), mobile ads can reach
a potential buyer at just the right moment of
impulse.
Social Media Policy
If you don’t have a corporate social media policy,
establish one. Get it codified, ratified and widely
disseminated. In the words of Seth Godin:
“Conversations among the members of your
marketplace happen whether you like it or not.
Good marketing encourages the right sort of
conversations.”

16. There are a lot of theory about this, but for me there are 4 big groups of
twitter users:
1. The Conversationalist
2. The Thought Leader
3. The Celebrity
4. The Parody
#TypeOfTwitterUsers

18. #AppsAndBeyond
Venrock’s David Pakman asked the question on everyone’s mind at the
time: “Where are there currently opportunities that won’t risk
overlapping with Twitter’s current or upcoming features?”
I see possibilities.

19. #ManagingAllTogether
Cotweet
Hootsuite
Tweetdeck

21. Best Buy encouraged hundreds of employees to handle online customer
service and company promotions via Twitter.
Quoted from their PR statement:

22. Paul Smith is a Brit gentleman who has traveled around the world almost
totally free using only Twitter to get journeys from fellow users.
This is how he did it:
– One-way flight from Frankfurt to New York (tweeter called Owen, using Air
Miles).
– Spare bed in hotel room (tweeter from Yorkshire called Mark).
– Then travel to and stays in Washington DC, Chicago and San Francisco by
plane, train and car (US tweeters).
– And so on and so forth.
He didn’t finish his journey but here’s what he said:
– “I had achieved more than he could have hoped for - and proven how kind and
spontaneous people could be to total strangers. I was almost there, but not quite. But
my main aim was to get as far around the world as I could in 30 days. When I gazed
across the sea towards Campbell Island I didn’t feel like a beaten man. People were
bending over backwards to help me and the trip proved to me there is a lot of good in
the world."

24. #StartHere
Follow and read Mashable EVERY DAY.
Talk with 3 influencers on social media. Record and share it to the team.
#Outcome
To gain at least 10% increase of followers in first month.