This is the presentation that I gave at the Brands and Agency Masterclass produced by Mobile Marketing Magazine.
I discuss the value of adding mobile marketing tools to your social media campaign, especially since mobile communications power social media .
4. Mobile & Twitter
Twitter started as a simple
SMS-text service.
55% of Twitter users access
the platform via mobile.
5. Mobile & Facebook
In December
2011, Facebook had more
than 425m monthly active
mobile users
That is just over half of its
845m monthly active users
overall.
7. Mobile & Photo Sharing
Every 60 seconds 6,600+
photos are uploaded to Flickr.
Every 60 seconds 2,600+
photos are uploaded to
Instagram an iPhone only app
8. Mobile & Video
30 million consumers watch television
content via their mobile phones.
15. QR Codes to Social Sites
Scan if you have Facebook on Scan if you have Twitter on your
your mobile phone. Mobile phone.
16. Twitter
Drive mobile subscribers
by Tweeting Keywords &
shortcodes
Create compelling &
enticing mobile call to
actions
Use #hashtags with your
campaigns.
24. Super Bowl Sets Tweets
per Second Record
Twitter posts reached 12,233 tweets
per second at the end of the Giants
vs. Patriots game
Last year’s most-tweeted moment at
the Super Bowl hit 4,064 TPS
27. Mobile & Social = Love for Your Brand
• “If your plans don’t include mobile, then
your plans are not finished.”
– Wendy Clark, Senior Vice President, Integrated Marketing, Coca-
Cola (IAB Annual Leadership Meeting 2011)
• "The fact of the matter is that mobile
devices are going to be the majority of the
way that people get information.“
– Eric Schmidt, Executive Chairman, Google, March 2009