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From WordPress
to Blockchain
The Future is
100% Open Source
WordCamp Europe June 22nd
Sebastiaan van der Lans @delans
#Wor...
25 years of Internet:
Perfect organization,
User-friendly packaged.
- With Google we find information,
- Facebook and Link...
State of the Internet Today
5 Challenges to Fix ASAP
1. Data - mis usage (by purpose) and leaks (not by purpose)
2. Spread...
How to Take Back Control?
Could Open Source help?
- Step 0: State of the World
- Step 1: Democratize Publishing - WordPres...
Democratize
Publishing
Chapter 1: WordPress,
Open Source Market Leader
Chapter 2: Democratize Finance
Chapter 3: Democrati...
YouTube Demonetization
March 2017, YouTube: “Put in place changes that
would give brands more control over where their ads...
I have to TRUST …
- … YouTube, in not deleting my bread and
butter (for thousands of people it is, and
on Patreon the same...
I have to TRUST …
- … YouTube, in not deleting my bread and
butter (for thousands of people it is, and
on Patreon the same...
WordPress is a Text Book
Example of …
Community > Corporate
WordPress Mass Adoption
The First Open Source CMS
with WYSIWYG.
WordPress Mass Adoption:
UX first, Costs second.
Value
Extractors
Value
Creators
WordPress
Code
Commits / ReleasesWordPress
Stakeholders &
Benefits
WordPress devs.:
- Cred...
Value
Extractors
Value
Creators
WordPress
Code
Commits / ReleasesWordPress
Stakeholders &
Benefits
WordPress devs.:
- Cred...
Centralization versus Decentralization
Centralization versus Decentralization
Corporate Structure Community
Closed Source Open Source
Centralization Decentraliza...
To democratize: ~
“Power to the people.”
“I want this, and, I can do it.”
Community > Corporate
The WordPress Ecosystem
Matt Mullenweg
Januari 2018
“For every $1 Automattic
makes, the WordPress
ecosystem makes $20-21”
...
The WordPress Ecosystem
Matt Mullenweg
Januari 2018
“For every $1 Facebook
makes, Facebook
makes $.99”
Source
Open Source Code +
Community = Market Leader
Community vs. Corporates
Democratize
Finance
Chapter 2: Bitcoin & ICO’s,
Open Source Blockchains
DRAFT
Chapter 1: Democratize Publishing
Chapter 3:...
1999
Source
The problems with
Finance
Inclusivity - 1.8B unbanked
The possibility to invest - accreditation, housing
Distribution of W...
Source
Venezuela Hyperinflation.
3.5%. Per DAY!
€ 1000 Today,
€ 779 after 7 days,
€ 343 after 30 days,
€ 0,01 at the end of the ye...
How can Open Source
Code & Community fix
Hyperinflation?
Separation of state and money …
DRAFT
How do
Bitcoin
and
Block-
chain
Work?
Source
Value
Extractors
Value
Creators
Open Source
Bitcoin
Code
TokenDecentralized
Autonomous
Community
Bitcoin Miners:
- Secure ...
The Blockchain Era
- Basically the internet is fundamentally
insecure by design.
- Off course we have SSL, but if we want
...
Example
Smart Contract
Crowdfunding
ICO
Project
Idea
Retail
Investor
Crowdfunding
/ ICO Smart
Contract
Payment, e.g. Ethereum, EOS, BTCThe ICO
Smart Contract
Proj...
First time in history able to
exchange value,
peer-to-peer.
Without any middlemen.
Programmable.
DRAFT
Code + Community =
Democratized Finance
Community vs. Corporates
Bitcoin as a fast growing bank
ICO’s for Crowd Funding
Lo...
Democratize
Business (a.k.a. Everything Else)
Chapter 3: Era of the
Decentralized Autonomous
Community / Organization
DRAF...
The Problem with
Facebook, and Uber ...
Central
Server Value
Extractors
Profit
Value
Creators
Uber
Facebook
AirBnB
Google
Amazon
Github
Reddit
Centralized
Technolo...
Beneficiaries Users
Misaligned Interest
Centralized
Technology
Platforms
Source: Brendan Blumer, CEO Block.One, 2017
Beneficiaries Users
Profit
Misaligned Interest
-
Profits given only reason for service
-
No User Vested Interest
Centralized
...
Value
Extractors
Value
Creators
Open Source
Code
Token
Transparent
-
Auditable
-
Trustworthy
-
Inclusive
Decentralized
Aut...
Users and
Beneficiaries
Complete Alignment of Interests
-
Leverage Larger Pool of Innovation
-
Unprecedented Vested Interes...
DRAFT
Content
Curators
Content
Creators
SteemIt
DAC
Token
Transparent
-
Auditable
-
Trustworthy
-
Inclusive
SteemIt
DAC
Source: ...
“In 5 years from now, if you
don’t timestamp your
content on-chain ...”
“What are you hiding?”
#Revisionism
Source: “Decen...
Timestamp your WordPress content
on the Blockchain.
Open Source, Free,
No Middlemen.
Use case: WordProof.io
“How does timestamping
impact my position on
Google?”
#Revisionism
If a search engine COULD ...
“The #1 SEO Strategy?
BE the Best Result!”
Joost de Valk, founder Yoast.com
If a search engine COULD ...
2012: "Does being
responsive / mobile friendly
affect Google Ranking?"
#accessibility #BeTheBestResult
If a search engine C...
#security #BeTheBestResult
If a search engine COULD ...
2017: “Does implementing
HTTPS affect Google
Ranking?”
2019 “Would timestamping
impact my position on
Google?”
#Revisionism #BeTheBestResult
If a search engine COULD ...
“Proving your integrity
should be a human right!”
Sebastiaan van der Lans,
founder WordProof.io
“Timestamping might be a
web standard, very soon!”
#Revisionism #BeTheBestResult
Did you WordProof your
content, yet?
https://wordproof.io/start
- Free (premium propositions available for corp. & publish...
350,000,000 TLOS tokens
1.5% Inflation for a Innovation Fund
Worker Proposal System
5,250,000 TLOS tokens
Yearly
approxima...
Open Source code +
Community = DAC
The Decentralized Autonomous
Community
DRAFT
Value
Extractors
Value
Creators
Open Source
Code
Token
Transparent
-
Auditable
-
Trustworthy
-
Inclusive
Decentralized
Aut...
“We have the opportunity
to redesign the world and
take back control.”
In the way we, WordPress community,
already think, ...
Google’s corporate
code of conduct since 2000
From Don’t Be Evil …
Together. Forever.
… to Can’t Be Evil.
From a world of ME ...
… to a world of WE!
Together. Forever.
How to Join the
Timestamp Movement?
Publisher - start protecting your content, today!
Consultant - educate your customer +...
WordCamp Europe 2019: From WordPress to Blockchain, 100% Open Source Future. WordProof Timestamp!
WordCamp Europe 2019: From WordPress to Blockchain, 100% Open Source Future. WordProof Timestamp!
WordCamp Europe 2019: From WordPress to Blockchain, 100% Open Source Future. WordProof Timestamp!
WordCamp Europe 2019: From WordPress to Blockchain, 100% Open Source Future. WordProof Timestamp!
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WordCamp Europe 2019: From WordPress to Blockchain, 100% Open Source Future. WordProof Timestamp!

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Veröffentlicht am

Keynote Sebastiaan van der Lans at WordCamp Europe 2019.
Start Timestamping content today: https://wordproof.io/start

https://2019.europe.wordcamp.org/session/from-wordpress-to-blockchain-the-future-is-100-open-source/

Veröffentlicht in: Technologie
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WordCamp Europe 2019: From WordPress to Blockchain, 100% Open Source Future. WordProof Timestamp!

  1. 1. From WordPress to Blockchain The Future is 100% Open Source WordCamp Europe June 22nd Sebastiaan van der Lans @delans #WordProof @WordProofio WordProof.io
  2. 2. 25 years of Internet: Perfect organization, User-friendly packaged. - With Google we find information, - Facebook and LinkedIn for people, - AirBnB & Booking for living, - Uber for transport
  3. 3. State of the Internet Today 5 Challenges to Fix ASAP 1. Data - mis usage (by purpose) and leaks (not by purpose) 2. Spread of wealth - monopolies 3. Censorship - demonetization (we don’t mind, or we don’t know, as long as we can participate ourselves) 4. Inclusivity - 1.8 billion people are unbanked (we don’t mind, or we don’t know, as long as we can participate ourselves). 5. Fake news - and e.g. clickbaiting (optimization for click / attention)
  4. 4. How to Take Back Control? Could Open Source help? - Step 0: State of the World - Step 1: Democratize Publishing - WordPress, Open Source Market Leader - Step 2: Democratize Finance - Bitcoin, Open Source Blockchain Technology - Step 3: Democratize Business (a.k.a. Everything Else) - Era of the DAC The Conclusion (spoiler alert): - We, the WordPress Community, have an amazing Competitive Advantage in the soon to be 100% Open Source World.
  5. 5. Democratize Publishing Chapter 1: WordPress, Open Source Market Leader Chapter 2: Democratize Finance Chapter 3: Democratize Business
  6. 6. YouTube Demonetization March 2017, YouTube: “Put in place changes that would give brands more control over where their ads appear.” DRAFT Censorship Centralization (single point of failure) Costs / Universal / Innovation / Vendor Lock-ins Source
  7. 7. I have to TRUST … - … YouTube, in not deleting my bread and butter (for thousands of people it is, and on Patreon the same happens). - … Facebook, in not deleting my social accounts (what would happen if Mark Zuckerberg was from Iraq, where there’s still a death penalty on being gay?) - … Google, in not reading and selling my email. But off course I trust Google, because ... In their code of conduct since 2000 …
  8. 8. I have to TRUST … - … YouTube, in not deleting my bread and butter (for thousands of people it is, and on Patreon the same happens). - … Facebook, in not deleting my social accounts (what would happen if Mark Zuckerberg was from Iraq, where there’s still a death penalty on being gay?) - … Google, in not reading and selling my email. But off course I trust Google, because ... In their code of conduct since 2000.
  9. 9. WordPress is a Text Book Example of … Community > Corporate
  10. 10. WordPress Mass Adoption
  11. 11. The First Open Source CMS with WYSIWYG. WordPress Mass Adoption: UX first, Costs second.
  12. 12. Value Extractors Value Creators WordPress Code Commits / ReleasesWordPress Stakeholders & Benefits WordPress devs.: - Credibility - Recruitment - Job security - Sales (Indirect) - Automattic vs. Ecosystem 1$ : 20$ - Community > Corporate - Decentralization WordPress Site Owner - Access to best tech, free - User friendly - Fast innovation - Universal - Ownership of data Credibility / Love
  13. 13. Value Extractors Value Creators WordPress Code Commits / ReleasesWordPress Stakeholders & Benefits WordPress devs.: - Credibility - Recruitment - Job security - Sales (Indirect) - Automattic vs. Ecosystem 1$ : 20$ - Community > Corporate - Decentralization WordPress Site Owner - Access to best tech, free - User friendly - Fast innovation - Universal - Ownership of data Credibility / Love Investment: € 60.000 Downloads: 1.115.000+ Active users: 100.000+
  14. 14. Centralization versus Decentralization
  15. 15. Centralization versus Decentralization Corporate Structure Community Closed Source Open Source Centralization Decentralization “Don’t Be Evil” ... Monopoly Democracy For Shareholders Interest All Interests Aligned One can censor Hard to censor Single point of failure Distributed, so hard to attack as a whole
  16. 16. To democratize: ~ “Power to the people.” “I want this, and, I can do it.” Community > Corporate
  17. 17. The WordPress Ecosystem Matt Mullenweg Januari 2018 “For every $1 Automattic makes, the WordPress ecosystem makes $20-21” Source
  18. 18. The WordPress Ecosystem Matt Mullenweg Januari 2018 “For every $1 Facebook makes, Facebook makes $.99” Source
  19. 19. Open Source Code + Community = Market Leader Community vs. Corporates
  20. 20. Democratize Finance Chapter 2: Bitcoin & ICO’s, Open Source Blockchains DRAFT Chapter 1: Democratize Publishing Chapter 3: Democratize Business
  21. 21. 1999 Source
  22. 22. The problems with Finance Inclusivity - 1.8B unbanked The possibility to invest - accreditation, housing Distribution of Wealth - Spotify Hyperinflation - e.g. Venezuela
  23. 23. Source
  24. 24. Venezuela Hyperinflation. 3.5%. Per DAY! € 1000 Today, € 779 after 7 days, € 343 after 30 days, € 0,01 at the end of the year.
  25. 25. How can Open Source Code & Community fix Hyperinflation? Separation of state and money … DRAFT
  26. 26. How do Bitcoin and Block- chain Work? Source
  27. 27. Value Extractors Value Creators Open Source Bitcoin Code TokenDecentralized Autonomous Community Bitcoin Miners: - Secure the network - In exchange of fees - In exchange of block rewards Bitcoin Users: - Secure Peer-to-peer value exchange - No middleman (bank / gov.) - Low fees - Inclusive (!) - Anonymous(ish) Bitcoin Protocol: - All business logic - < 21.000.000 cap - 1 block per 10 mins - Forkable - Power consumption - Volatility - 10 mins. confirmation
  28. 28. The Blockchain Era - Basically the internet is fundamentally insecure by design. - Off course we have SSL, but if we want to transfer or store value, we HAVE to trust banks, PayPal and so on. - With Blockchain technology we can transfer and store value without middle man. - It handles logic too, programmable value! - Fixed amount of < 21.000.000 - Price set by Supply and Demand - Everybody can join - Transfer and store of value DRAFT
  29. 29. Example Smart Contract Crowdfunding ICO
  30. 30. Project Idea Retail Investor Crowdfunding / ICO Smart Contract Payment, e.g. Ethereum, EOS, BTCThe ICO Smart Contract Project specific dUBER Token Smart Contract logic: - 1.000.000 dUBER - 200.000 to team - 800.000 to distribute in ICO - If > 800 ETH on June 31st, distribute 800.000 dUBER pro rato. 0xde0B295669a…
  31. 31. First time in history able to exchange value, peer-to-peer. Without any middlemen. Programmable. DRAFT
  32. 32. Code + Community = Democratized Finance Community vs. Corporates Bitcoin as a fast growing bank ICO’s for Crowd Funding Low fees, Inclusive. DRAFT
  33. 33. Democratize Business (a.k.a. Everything Else) Chapter 3: Era of the Decentralized Autonomous Community / Organization DRAFT Chapter 1: Democratize Publishing Chapter 2: Democratize Finance
  34. 34. The Problem with Facebook, and Uber ...
  35. 35. Central Server Value Extractors Profit Value Creators Uber Facebook AirBnB Google Amazon Github Reddit Centralized Technology Platforms Source: Brendan Blumer, CEO Block.One, 2017
  36. 36. Beneficiaries Users Misaligned Interest Centralized Technology Platforms Source: Brendan Blumer, CEO Block.One, 2017
  37. 37. Beneficiaries Users Profit Misaligned Interest - Profits given only reason for service - No User Vested Interest Centralized Technology Platforms Source: Brendan Blumer, CEO Block.One, 2017
  38. 38. Value Extractors Value Creators Open Source Code Token Transparent - Auditable - Trustworthy - Inclusive Decentralized Autonomous Community Source: Brendan Blumer, CEO Block.One, 2017
  39. 39. Users and Beneficiaries Complete Alignment of Interests - Leverage Larger Pool of Innovation - Unprecedented Vested Interest Decentralized Autonomous Community Source: Brendan Blumer, CEO Block.One, 2017
  40. 40. DRAFT
  41. 41. Content Curators Content Creators SteemIt DAC Token Transparent - Auditable - Trustworthy - Inclusive SteemIt DAC Source: Brendan Blumer, CEO Block.One, 2017 Advertisers Blockchain inflation: - 75% for Creators - 25% for Curators Buy from
  42. 42. “In 5 years from now, if you don’t timestamp your content on-chain ...” “What are you hiding?” #Revisionism Source: “Decentralized Funding and the New Corporate Structure” (2017, YouTube)
  43. 43. Timestamp your WordPress content on the Blockchain. Open Source, Free, No Middlemen. Use case: WordProof.io
  44. 44. “How does timestamping impact my position on Google?” #Revisionism If a search engine COULD ...
  45. 45. “The #1 SEO Strategy? BE the Best Result!” Joost de Valk, founder Yoast.com If a search engine COULD ...
  46. 46. 2012: "Does being responsive / mobile friendly affect Google Ranking?" #accessibility #BeTheBestResult If a search engine COULD …
  47. 47. #security #BeTheBestResult If a search engine COULD ... 2017: “Does implementing HTTPS affect Google Ranking?”
  48. 48. 2019 “Would timestamping impact my position on Google?” #Revisionism #BeTheBestResult If a search engine COULD ...
  49. 49. “Proving your integrity should be a human right!” Sebastiaan van der Lans, founder WordProof.io
  50. 50. “Timestamping might be a web standard, very soon!” #Revisionism #BeTheBestResult
  51. 51. Did you WordProof your content, yet? https://wordproof.io/start - Free (premium propositions available for corp. & publishers) - Open Source - No Middlemen - Instant (0,5 sec confirmation)
  52. 52. 350,000,000 TLOS tokens 1.5% Inflation for a Innovation Fund Worker Proposal System 5,250,000 TLOS tokens Yearly approximately $525,000 437,500 TLOS tokens Monthly approximately $43,500 WPS #3: Buy Robot 250,000 Telos / cycle 1 cycles WPS #2: Buy FB Ads 10,000 Telos / cycle 12 cycles WPS #1: WordProof 75,000 Telos / cycle 4 cycles Yes: 0 Telos No: 0 Telos 0 voters, 20 days left Yes: 6,312,0117 Telos No: 315,122 Telos 317 voters, 0 days left Yes: 14,912 Telos No: 1,315,122 Telos 307 voters, 11 days left - Requester receives 75,000 Telos / month - Automatically via Smart Contract, - As long as 20% > Y Article about Inclusive Funding
  53. 53. Open Source code + Community = DAC The Decentralized Autonomous Community DRAFT
  54. 54. Value Extractors Value Creators Open Source Code Token Transparent - Auditable - Trustworthy - Inclusive Decentralized Autonomous Community Source: Brendan Blumer, CEO Block.One, 2017
  55. 55. “We have the opportunity to redesign the world and take back control.” In the way we, WordPress community, already think, act and work!
  56. 56. Google’s corporate code of conduct since 2000 From Don’t Be Evil …
  57. 57. Together. Forever. … to Can’t Be Evil.
  58. 58. From a world of ME ... … to a world of WE! Together. Forever.
  59. 59. How to Join the Timestamp Movement? Publisher - start protecting your content, today! Consultant - educate your customer + stamp now Agency - educate team & customers + stamp now Meetup organizer - organize WordPress Meetup Developer - start learning blockchain, too.

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