The Future of Search - Bas van den Beld - Domainfest Prague 2010
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The document discusses how search engines are changing to better understand user intent and improve the user experience. It notes that search engines are trying to understand what users really want through factors like social impact, links, and viewing user behavior. It also summarizes that search engines are becoming more visual by prioritizing video and images highly, and that they are moving towards personalized, local, and real-time search results to focus on the individual user experience.
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The Future of Search - Bas van den Beld - Domainfest Prague 2010
- 1. The future of search Bas van den Beld
- 2. Who am I?
- 3. Who am I?
- 6. Radioshow
- 11. The world and the web are changing
- 12. The search engines are changing 2009: 540x 365x
- 15. To understand the changes… You must understand how the search engines “think”
- 16. Search engines are like humans If others say its good, they believe it Links!! Social Impact
- 17. The problem search engines have How to avoid abuse? What is a user thinking?
- 19. User intent
- 20. Eric Schmidt: “We Know Where You Are, We Know What You Like”
- 21. How do search engines think? Search Engines are trying to understand what the user really wants
- 22. How do search engines think? Hand out the information as fast as you can
- 23. User intent becomes user experience
- 25. Google dominates Europe 97% 90% 94% 94% 97% 59% 97% 97% 95% 99% 97% 98% 95% 96% 95% 95% 98% 97% 97%
- 26. Except here…
- 28. 2nd largest search engine?
- 29. Guess who owns YouTube…
- 30. Guess who integrates YouTube…
- 33. 1,8 + 1 How do users respond to this? Users look at a page for max 1,8 second Users only take 1 look
- 34. Top results are important
- 35. Google is looking at the user User intent Userexperience
- 36. From 2 to 3 columns
- 37. Instant
- 38. Instant keyboard
- 39. And it’s not about the films
- 43. Let’s take a closer look
- 44. Video is becoming more important
- 45. Research shows: images attract attention
- 46. Or are they…? Google is not always right…
- 47. Google responses to location
- 48. Local results
- 49. News related articles can change in the top of the results The placement of the News results can change, based on relevance
- 50. Results from your friends in your ‘social circle’
- 52. “Real time” becoming more important
- 54. All elements are shown within the result pages
- 55. Users are tempted to use the suggestions Suggestions are based on number of searches
- 56. Personalized Search Rankings might change from one person to another!
- 57. The effect
- 58. Other results are getting more attention
- 59. They are spending more time on the Google pages
- 64. Changing the way you think is hard but important
- 65. Dare to step away from your site
- 66. Dare to look in different directions
- 67. Listen to your audience
- 69. What the brand DOES and SAYS Channels TVPrint / OOHWeb Sites - Email Partner SitesMobileDesktop Apps / WidgetsDistributed ContentOnline AdvertisingEvents Brand CommunitiesContent AggregationWidgets – Social PlatformsUser Review SitesCollaboration – WikisSocial NetworksBlog NetworksIndividual Blogs Much Interest Little Influence Control What other say ABOUT the brand
- 70. Communicate with your potential visitor Communicate where THEY are
- 71. Make sure it fits both you and your target audience Go where your visitors go, but only if it fits
- 72. But HOW?
- 73. Get into Google News Optimise your images Make (video) sitemaps!
- 75. Twitter is not sacred but handy But Twitter is being indexed by the engines…
- 76. Use images, both on and off your site They will recognize you
- 77. Use YouTube
- 79. Use bloggers Blogs are well indexed and found Get in touch with 'influentials' If they talk about you they will find you
- 80. New LCD TV launched, pre-informed bloggers
- 82. Optimisedvideo’s
- 83. At the launch they dominated the result pages
- 89. Think outside of the box Be creative
- 90. Finally Mobile
- 91. Mobile is not the future, its here already 2007? 2008? 2009? 2010? Year of the mobile
- 92. Mobile Universal
- 93. Mobile Suggest
- 96. More integration Video! User comes first Search is more than Google More than one site Opportunities
- 97. Questions? www.stateofsearch.com www.basvandenbeld.com twitter.com/basvandenbeld twitter.com/state_ofsearch linkedin.com/basvandenbeld