Trademark education material for better understanding

1. TRADEMARK REGISTRATION
AIESEC Global
Wednesday, December 17, 14

2. DEFINITION
• A trademark is a sign, which can distinguish your goods and services from those of
other traders.A sign includes, for example, words, logos, pictures or a combination of
these.
• You can use your trademark as a marketing tool so that customers can recognise
your products or services. It is important to register the AIESEC Trademark -- both
the word "AIESEC" in capital letters, and the short black logo -- in classes 35, 36, and
41, to protect the AIESEC brand in your country/territory.
• Q: What does "AIESEC Trademark" mean?
• "AIESEC Trademark" is the legal term for our AIESEC brand, including the name
"AIESEC" and our logo. Note: You should register the name "AIESEC" alone, not
"AIESEC Mars" or another entity name. This protects the name "AIESEC" in all
possible combinations in your country and territory.
Wednesday, December 17, 14

3. ATTENTION
• Trademark registration is part of the Country Membership
Criteria
• Please remember that the registration of the trademark is part of
the Country Membership Criteria. By the next International
Legislative meeting you must submit proof of completed
trademark registration or trademark registration in progress, with
the exception of Official Extensions that must submit a plan on
how to register the trademark for their country/territory.
Wednesday, December 17, 14

4. REGISTERING THE AIESEC TRADEMARK IN
YOUR COUNTRY
• Q: What are the classes under which the AIESEC name to be
registered?
When applying for trademark registration, your application must include a list of all
services, which you want to use your mark for.You must list the services in the class
or classes they fall in. Services are in classes from 35 to 45.
• Classes in which AIESEC registers the brand are: Nr. 35, Nr. 36 and Nr. 41.
• Class 35 : Advertising, business management, business administration, office
functions.
This class also includes: Organising, operating and supervising loyalty and incentive
schemes; advertising services provided on the internet; producing television and
ration adverts; accountancy; auctioneering; trade fairs; opinion polling; data
processing; providing business information; certain specific services provided by
retailers. Does not include: computer programming, which is in class 42 or raising
finance for business, which is in class 36.
Wednesday, December 17, 14

5. • Class 36 : Insurance, financial affairs, real estate affairs. This also
includes building society services; banking (including home banking);
stockbroking; financial services provided on the Internet; providing tokens of
value in relation to bonus and loyalty schemes; providing financial
information.Does not include accountancy, which is in class 35; lottery
services, which are in class 41; surveying and conveyancing services, which are
in class 42
• Class 41 : Education, providing training, entertainment, sporting and cultural
activities.This also includes electronic games services provided on the
Internet; providing on-line electronic publications and digital music (which
cannot be downloaded) from the Internet. Does not include on-line
electronic publications or digital music which can be downloaded from the
Internet which are in class 9; educational materials in printed form which are
in class 16.
REGISTERING THE AIESEC TRADEMARK IN
YOUR COUNTRY
Wednesday, December 17, 14

6. • Q: What are the elements to register?
The elements to register are AIESEC name alone and AIESEC logo (black and
white) - no descriptor.
You can find the logo on the Global Brandsite wiki. It is very important that you
register just the word AIESEC, without any other words with it.
• Q: Why should I register the black and white logo and not the
blue or blue and orange one?
The combination of black and white includes all the other possible colour
combinations, however registering the blue one for instance, protects you only
under the blue logo.
• Q: Why should I register the word “AIESEC” and no other
words?
The word AIESEC includes all the other possible combinations involving AIESEC,
however registering “AIESEC Mars” for instance, protects you only under AIESEC
Mars but not AIESEC Jupiter.
REGISTERING THE AIESEC TRADEMARK IN
YOUR COUNTRY
Wednesday, December 17, 14

7. TRANSFERING THE RIGHTS TO
STICHTING
• Q: What is Stichting AIESEC IP Licensing?
• This is an organization (Foundation) set up in the Netherlands to legally own and
protect the AIESEC trademark all over the world. It was suggested by AIESEC
International's trademark lawyers as the best way to manage and protect our
trademark globally.
• Q: Why should I transfer ownership rights to Stichting AIESEC IP
Licensing?
• The owner of the brand is Stichting AIESEC IP Licensing on behalf of the Global
Plenary (represented by 6 MCPs from the 6 GNs, part of the Brand Protection
Subcommittee)
Global Plenary is the main decision maker on whether a country can use the brand or
not. Under this process, global plenary has the right to take away usage of a brand
from a disbanded country. Global Plenary also has the right to take away the brand
from a country that is not using it in the right way.
Wednesday, December 17, 14

8. • Q: How to transfer trademark ownership rights to Stichting AIESEC IP
Licensing?
The process of transferring these ownership rights is different in each country. Therefore to know
how it is done in your country, you should contact your national Trademark office and find it out.
After knowing this information, you should contact AI and agree on the transferring process.We can
send you a generic transfer document written by AI's lawyers as a starting point and then if
necessary your lawyers may have to adapt it for your country's needs.
• Q: Why do countries have to bear the cost when the Brand is going to be
managed by Stichting AIESEC IP Licensing?
Like any other cost, this cost is an operating cost of having AIESEC in that country. It's just that to
reap the benefits of global protection of the brand you would transfer it to Stichting AIESEC IP
Licensing.
• Q: How do I get the rights to use the brand back after transferring my
trademark?
At the same time that you make the transfer, Stichting AIESEC IP Licensing will license the brand back
to you.You can find a sample letter for trademark licensing here.
TRANSFERING THE RIGHTS TO
STICHTING
Wednesday, December 17, 14

9. CONTACT
• The AIESEC InternationalTrademark responsible for 14-15 is
Johannes Ide, johannesi@ai.aiesec.org
• Contact your regional Finance & Legal Board Consultant for
information onTrademark.
Wednesday, December 17, 14