2. Missed opportunities
tamra-c2.com
• 861 million websites
• More than 30% growth
every year
• 861 million websites
• More than 30% growth
every year
• 300,000 magazines (FIPP)
• 3-10% decline
• 300,000 magazines (FIPP)
• 3-10% decline
1998-Google searches were
9800 queries per day.
2013 its 3 billion
per day
1998-Google searches were
9800 queries per day.
2013 its 3 billion
per day
7. The strategy to face the competition
tamra-c2.com
Shifting value away from size towards the audience
Focus on small but growing websites
• Usually digital budget is invested in websites that are popular
• There is a need to shift the conversation to relevant websites
• Small is beautiful. And effective
• Maintain relationship with niche websites and focus on long
term
Strategy
8. The strategy to face the competition
tamra-c2.com
Dubizzle
$17.10
Dubizzle
$17.10
AlArabiya
$ 10.01
AlArabiya
$ 10.01
Clicks 960 1,747 4,111
Budget $16,451 $17,500 $4,000
Rate/click $16,451/960 $17,500/1747 $4000/4111
Facebook
$ 0.99
Facebook
$ 0.99
9. Case studies
tamra-c2.com
Obama Campaign
3.8X greater average weekly reach penetration in
battleground states’ major cities,
$4.60 raised for every $1 spent on Facebook Ads
72.7 million Americans saw Obama’s Facebook content in the
week leading up to and including Election Day
10. Case studies
tamra-c2.com
6% increase in purchase consideration due to Facebook
exposure
7% increase in purchase consideration due to TV exposure
13% increase in purchase consideration when Facebook and TV
were combined
Volvo V40 model launch
Hinweis der Redaktion
It’s about getting the right people to notice you with the right message at the right time
$4.60 raised for every $1
spent on Facebook Ads
driving email
acquisition and donations
Facebook can connect the campaign, through one person, to 500 or more friends.
Then Audi ran a set of target blocks, each running for three days and highlighting a different detail of the vehicle.
The Page post ads showcasing the different car features created variety and depth and had a positive effect on users’ engagement