This document provides biographical information about German industrial designer Dieter Rams and summarizes his philosophy of design. It notes the years Rams was born and worked, and lists 10 principles of good design according to Rams, emphasizing purity and simplicity. These principles state that good design is innovative, useful, aesthetic, helps users understand products, is unobtrusive, honest, durable, considers details, the environment, and aims for minimal design. The document also includes two quotes about originality and assignments to design a tote bag incorporating one of Rams' phrases.

2. Dieter Rams (1932– )

3. 1958 2009

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buen diseño hace al producto útil

15. buen diseño es estético

20. i
buen diseño es invisible

28. PUREZA / SIMPLICIDAD

30. Los artistas copian
Los genios roban
Picasso

36. No te preocupes por ser original
Preocúpate por ser bueno
Milton Glaser

37. Tarea
Diseñar una Tote Bag

49. Tarea
Con una de las frases de Rams

50. Dieter Rams
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design helps us to understand a product.
Good design is unobtrusive.
Good design is honest.
Good design is durable.
Good design is consequent to the last detail.
Good design is concerned with the environment.
Good design is as little design as possible.
Back to purity, back to simplicity.