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Who’s using my apps?


2/03/2012                          1
Who am I ?

            Bart
            Lannoeye




                       Capgemini

2/03/2012                          2
Quick Agenda
            Who’s using my apps?
            • Why do I want to know?
            • How do I find out?
            • Even some code !




2/03/2012                              3
Why do I want to know?
            • Use knowledge to
              •   Deliver content for your public
              •   Focus your advertising
              •   Check ROI
            • Because we like numbers !!



2/03/2012                                           4
How do I find out?
            Microsoft App Hub




            Pro                 Con
2/03/2012
            Out of the box      Delay of 1 week
                                                  5
How do I find out?
            Distimo




            Pro           Con
2/03/2012
            Rich data     Delay of 3-4 days
                                              6
How do I find out?
            Flurry




            Pro                Con
2/03/2012
            Fast(er) results   Seems to be off
                                                 7
How do I find out?
            Mtiks




            Pro                Con
2/03/2012
            Nearly real time   ?
                                     8
How do I find out?
            Google Analytics




            Pro                   Con
2/03/2012
            Everything you want   Lots of code
                                                 9
How do I find out?


                 Show me !


2/03/2012                        10
Conclusion
            Who’s using my apps?
            • Statistics are available
              •   With delay out of the box
              •   Real time with some (easy) code


            • Use the knowledge !

2/03/2012                                           11
Q&A


2/03/2012         12

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Who’s using my apps

  • 1. Who’s using my apps? 2/03/2012 1
  • 2. Who am I ? Bart Lannoeye Capgemini 2/03/2012 2
  • 3. Quick Agenda Who’s using my apps? • Why do I want to know? • How do I find out? • Even some code ! 2/03/2012 3
  • 4. Why do I want to know? • Use knowledge to • Deliver content for your public • Focus your advertising • Check ROI • Because we like numbers !! 2/03/2012 4
  • 5. How do I find out? Microsoft App Hub Pro Con 2/03/2012 Out of the box Delay of 1 week 5
  • 6. How do I find out? Distimo Pro Con 2/03/2012 Rich data Delay of 3-4 days 6
  • 7. How do I find out? Flurry Pro Con 2/03/2012 Fast(er) results Seems to be off 7
  • 8. How do I find out? Mtiks Pro Con 2/03/2012 Nearly real time ? 8
  • 9. How do I find out? Google Analytics Pro Con 2/03/2012 Everything you want Lots of code 9
  • 10. How do I find out? Show me ! 2/03/2012 10
  • 11. Conclusion Who’s using my apps? • Statistics are available • With delay out of the box • Real time with some (easy) code • Use the knowledge ! 2/03/2012 11

Hinweis der Redaktion

  1. 1 week delay
  2. 3-4 days delay