1. International Coach Federation
Barry Horne
October 2005
1

2. Coaching and Career
Development
 Cousins or Competitors?
 Career Development Industry
 Developments / Trends
 Implications for Coaches?
2

3. Cousins of Competitors?
- Modern Definitions
 Career…refers to the fluid configuration of all
facets and roles of an individual’s life
(Source : McMahon, 2002)
 Career Development …refers to the unique
life journey of individuals as they live,
experience, learn and work and change
across the lifespan.
(Source : Hache, Redekopp & Jarvis, 2000)
3

4. Cousins or Competitors?
Distinguishing between:
 Mode of Helping
 Specialisation
 Occupational Title
4

5. Cousins or Competitors?
- Mode of Helping
Determined by Client Circumstances/Needs:
 Content Area(s)
 Issue(s) Complexity
 Personal and Social Resources
 Risk to Self and/or Others
NOT our specialisations/occupational titles!
5

6. Cousins or Competitors?
- Coaching Specialisations
 Life (Work-Life Balance, Time Management)
 Career (Loss; New; Advancement; Leadership; Goals)
 Business (Entrepreneurship, Establishment, Vision, Growth,
Goals, Sales, Profitability, Productivity, Downsizing)
 Social (Relationships, Loss, Communication, Conflict
Management)
 Physical and Mental Health (Stress Management, Physical
Fitness, ADD)
 Financial (Debt, Wealth Generation)
(Source : How can we help you today? @ www.findacoach.com)
6

7. Cousins or Competitors?
- Occupational Titles
Influences
 Life Sphere (Generalist or Specialist)
 Mode of Helping (eg Therapist, Counsellor)
 Marketability/Fashion/Trends
 Delivery Setting
 Government Regulation
7

8. Cousins or Competitors? - Model
8

9. Industry - Policy Makers
 National
 State
9

10. Industry – Peak Business Organisations
National
 Australian Chamber of Commerce and Industry
 Business Council of Australia
State/Territory
 Chamber of Commerce and Industry WA
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11. Industry - Practitioners
Careers Industry Council of Australia
National (5)
 Australian Association of Career Counsellors
 National Association of Graduate Careers
Advisory Services
 Graduate Careers Australia
 Elite Performers Lifeskill Advisers
 Rehabilitation Counselling Association
State/Territory (7)
 Career Education Association of WA
11

12. Industry - Service Providers
Government Funded (Direct or Indirect)
 Education
University
 TAFE
 Secondary/Primary
 Community
 Unemployed
 Rehabilitation
 Public Access
12

13. Industry - Service Providers
Organisation Funded (In-House/Outsourced)
 Talent Development and Retention
 Career Transition/Outplacement
(Source : )
13

14. Industry - Service Providers
 Private Individuals (Retail Market)
Note : Recommendation 84, Australia Country Note - OECD
Review of Career Guidance Policies - Conduct a survey of the
extent and nature of fee-for-service provision in the career
guidance field, and of its potential for development.
14

15. Industry - Tertiary Educators
Masters
 Career Development
 Social Science (Career
Education and Development)
Graduate Certificate
 Career Development
 Career Counselling
 Career Education
 Adult Career Development
 Career Counselling
for Elite Performers
15

16. Industry - Research
 Miles Morgan
 Australian Council for Educational Research
 National Centre for Vocational
Educational Research
 Curriculum Corporation
 Australian Journal of Career Development
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17. Industry - Public Access Tools
 National Career Information Service
www.myfuture.edu.au
 2005 Job Guide
jobguide.thegoodguides.com.au
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18. Career Development Industry -
Occupational Titles
Sector Typical Titles
 Primary and Secondary Teacher/Counsellor/Educator
 VET in Schools Coordinators
 TAFE/Tertiary Advisor
 Rehabilitation Advisor/Consultant
 Career Transition Consultant/Coach
 Human Resources Consultant/Trainer
 Private Practice Coach/Counsellor/Consultant/
Facilitator
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19. Developments - International
Career Guidance Reviews
 OECD - 14 Countries
(11 European, Australia,
Canada, Korea)
 European Union - 16
Countries
 World Bank - 7 Middle
Income Countries
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20. Developments - International
Review - Key Issues
 Rationale
 Public Good
 Learning / Lifelong Learning
 Labour Market /Sustained Employability
 Social Equity /Lifelong Access
 Challenges
 Proactivity/Marketing Mindset
 Streamlined Delivery
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21. Developments - International
Review - Key Issues
 Delivery
 Integrate Public Employment Services into
Lifelong Learning Strategies
 Increase Provision by Employers
 Harnessing Workforce and/or Social
Contributions of Third Age Clientele
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22. Developments - International
Review - Key Issues
 Resourcing
 Quality Assurance
 Professional Self-Regulation
 Stronger Occupational Structures (Qualifications,
Training, Competency Frameworks)
 Pump-priming Private Markets
22

23. Developments - Australia
Interim National Model of Standards for Career
Development Practitioners
 Define Membership of Profession
 Code of Ethics
 Career Development Specific Qualifications to be
Professional Career Development Practitioner
 Continuing Professional Development
 Core and Specialised Competencies
(See www.cica.org.au)
23

24. Developments - Australian
Blueprint for Career Development
Purposes
 Defines Career Development Competencies
 Increases Common Understanding/Vocabulary
 Facilitates Service Consistency
 Allows Development of Tailored
Products and Services
 Accelerates Establishment of a
Career Development Culture
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25. Developments - Australian Blueprint
for Career Development (ABCD)
Lifespan Developmental Phases (4)
[Kindergarten - Adulthood]
11 Career Development
Competencies
[Personal Management (3),
Learning/Work Exploration (3)
Career Building(5)]
Learning Stages
[Acquisition, Application
Personalisation, Actualisation]
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26. Developments - Australian
Blueprint for Career Development
Potential Uses
 Designing, Redeveloping, Evaluating a
Comprehensive Career Development
Program/System
 Creating a Career Development Course/Workshop
 Assessing a Client’s Pre-Existing Career
Development Competencies and Developing
Appropriate Strategies (eg via Competencies Audit)
 Promoting Career Resources/Products/
Services Based on Competencies Targeted
26

27. Developments - Australian Career
Development Studies
Progression of 3 Learning Programmes:
 Awareness of Career Development -Introductory
 Elements of Career Delivery Service -three
accreditable units at Certificate IV level of the
Australian Qualifications Framework, plus an
assessment module
 Career Development Studies
(accreditable unit including
an assessment module at
Post-Graduate Certificate level.
www.career.edu.au
27

28. Developments - Conferences
 AACC06 Conference : Sydney April 18 -21 2006
www.aacc06.com
 International Symposium for Career Development
and Public Policy
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29. Further Information (1)
 Australian Blueprint for Career Development
(MCEETYA, 2003):
http://www.dest.gov.au/sectors/career_development/
policy_issues_reviews/key_issues/australian_bluepri
nt_for_career_dev/default.htm
 Australian Association of Career Counsellors:
www.aacc.org.au
 Australian Career Development Studies (Australian
Government, 2005):
www.career.edu.au
 Career Industry Council of Australia :
www.cica.org.au
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30. Further Information (2)
 Employability Skills for the Future (DEST, ACCI, BCA
2002) :
http://www.dest.gov.au/sectors/training_skills/publications_
resources/other_publications/employability_skills_for_the_f
uture.htm
 Managing Life Learning and Work in the 21st Century
(McMahon, Patton, Tatham, 2005) :
http://www.dest.gov.au/sectors/career_development/public
ations_resources/profiles/life_learning_and_work.htm
 Miles Morgan: www.milesmorgan.com.au
 OECD Australian Country Report (2002):
http://www.oecd.org/dataoecd/17/47/1948341.pdf
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31. Further Information (3)
 Watts (2004). International Overview and Context, An
Address to the [Australian] National Forum for Career
Practitioners:
www.milesmorgan.com.au/resources/Tony_Watts.pdf
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