Learn 11 of the most effective techniques for increasing conversion with persuasive copywriting. This presentation includes inspiring examples of epic persuasion plays to help you understand how to pack your pages with profit-driving word power.
4. Relate
Who cares?
Where’s it hurt?
What’s the dream?
When will this matter most?
Where does this buyer seek answers?
Whom does she trust?
What are their questions?
What are people saying?
Why wouldn’t they buy?
How does he do things now?
“Develop pathological empathy
for your customer.
~_- Ann Handley
@feldmancreative
45. Askyourself…
• Are you feeling your reader?
• Did I qualify her?
• Is the problem clear?
• Was I specific enough to be believable?
• Could I make it easier to understand?
• Will this keep him interested?
• Did I touch her?
• Is there action here?
• Have I won his trust?
• Did I overcome her fears?
• Did I tell my prospect what to do?
@feldmancreative
WordPower