Digital Marketing Overview
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Amplify Content, Turn Up Demand
- contenT Amplify DEMAND Turn up
- Hello…? Hello…? Hello…?
- AMPLIFY
- Strategies for reaching a larger audience with CONTENT PROMOTIONand distribution
- Paid Earned Owned
- paid Advertising Sponsorships Paid promotions
- Benefits of paid promotion Immediate Control Targeted Scalable
- Facebook Boosted Posts
- Promoted tweets
- LinkedIn sponsored updates
- YouTube ads
- Stumble Upon paid discovery
- reddit ads
- Native advertising
- Paid content discovery services Outbrain Taboola Adblade
- Pay Per Click Google Adwords | Bing from Microsoft
- Retargeting AdRoll | Retargeter | Fetchback | Chango | Many more
- earned Customers become the channel… Word of mouth.
- Benefits of earned media Credibility Key to sales Lifespan Free
- Guest blog
- Syndicated content
- Scoop.it Paper.li Anywhere Get curated
- Inspire Influencers to share your content
- Social media
- Get found via search I’m about to buy a…
- The All-Powerful Word of mouth 1. Recommendations 2. Branded websites 3. Opinions posted online 4. Editorial content
- owned Website Blog Social media channels Email marketing
- Benefits of owned media Control Cost efficiency Longevity Versatility
- Email marketing Opt-in forms
- Gated offers on landing pages Email marketing
- eNewsletters Timely offers Promotions Autoresponders Email marketing
- Social media marketing Create rich updates Use links/CTA
- Social media marketing Twitter cards
- Social media marketing LinkedIn Groups Tag peers (+ @ #) Pinboards #Hashtags Ask for shares Quote experts
- Blog Make it easy to share with buttons
- Blog Add a social-style comments section such as Disqus or Livefyre
- Blog Use great images worthy of sharing
- Blog Create pre-populated tweets with a tool such as “Click to Tweet” plugin
- Expand your digital footprint YouTube channel Free content platforms iTunes SlideShare Scribd
- Foster employee advocacy Give employees ownership Train them Empower them Governance Employees are often the most overlooked content promotion strategy
- Repurpose content Website
- Audit your content assets Website Blog And/or create repurposing plans in advance
- Maximize formats Content library
- AMP Up Integrate Experiment Refine Paid, earned and owned complement each other
- Everything should point back to your website
- Analyze traffic and conversion
- Reachand connect with a larger audience Free eBookFrom Feldman Creative and CoSchedule
- contenT Amplify DEMAND Turn up www.feldmancreative.com
