Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Amplify Content, Turn Up Demand

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Wird geladen in …3
×

Hier ansehen

1 von 48 Anzeige

Amplify Content, Turn Up Demand

Herunterladen, um offline zu lesen

You'll generate zero demand when you fail to reach an audience. And given today's relentless content explosion, the common "publish and pray" approach simply won't cut through the noise. It's vital to understand your content distribution options and master the promotional devices capable of connecting buyers with your brand. Review this presentation for a stack full of powerful ideas for amplifying content and rocking demand.

You'll generate zero demand when you fail to reach an audience. And given today's relentless content explosion, the common "publish and pray" approach simply won't cut through the noise. It's vital to understand your content distribution options and master the promotional devices capable of connecting buyers with your brand. Review this presentation for a stack full of powerful ideas for amplifying content and rocking demand.

Anzeige
Anzeige

Weitere Verwandte Inhalte

Diashows für Sie (20)

Anzeige

Ähnlich wie Amplify Content, Turn Up Demand (20)

Weitere von Barry Feldman (20)

Anzeige

Aktuellste (20)

Amplify Content, Turn Up Demand

  1. contenT Amplify DEMAND Turn up
  2. Hello…? Hello…? Hello…?
  3. AMPLIFY
  4. Strategies for reaching a larger audience with CONTENT PROMOTIONand distribution
  5. Paid Earned Owned
  6. paid Advertising Sponsorships Paid promotions
  7. Benefits of paid promotion Immediate Control Targeted Scalable
  8. Facebook Boosted Posts
  9. Promoted tweets
  10. LinkedIn 
 sponsored updates
  11. YouTube ads
  12. Stumble Upon paid discovery
  13. reddit ads
  14. Native advertising
  15. Paid content discovery services Outbrain Taboola Adblade
  16. Pay Per Click Google Adwords | Bing from Microsoft
  17. Retargeting AdRoll | Retargeter | Fetchback | Chango | Many more
  18. earned Customers become the channel… Word of mouth.
  19. Benefits of earned media Credibility Key to sales Lifespan Free
  20. Guest blog
  21. Syndicated content
  22. Scoop.it Paper.li Anywhere Get curated
  23. Inspire Influencers to share your content
  24. Social media
  25. Get found via search I’m about to buy a…
  26. The All-Powerful Word of mouth 1. Recommendations 2. Branded websites 3. Opinions posted online 4. Editorial content
  27. owned Website Blog Social media channels Email marketing
  28. Benefits of owned media Control Cost efficiency Longevity Versatility
  29. Email 
 marketing Opt-in forms
  30. Gated offers on 
 landing pages Email 
 marketing
  31. eNewsletters Timely offers Promotions Autoresponders Email 
 marketing
  32. Social media marketing Create rich updates Use links/CTA
  33. Social media marketing Twitter cards
  34. Social media marketing LinkedIn Groups Tag peers (+ @ #) Pinboards #Hashtags Ask for shares Quote experts
  35. Blog Make it easy to share with buttons
  36. Blog Add a social-style comments section such as Disqus or Livefyre
  37. Blog Use great images worthy of sharing
  38. Blog Create pre-populated tweets with a tool such as “Click to Tweet” plugin
  39. Expand your digital footprint YouTube channel Free content platforms iTunes SlideShare Scribd
  40. Foster employee advocacy Give employees
 ownership Train them Empower them Governance Employees are often the most 
 overlooked content promotion strategy
  41. Repurpose content Website
  42. Audit your content assets Website Blog And/or create repurposing plans in advance
  43. Maximize formats Content library
  44. AMP Up Integrate Experiment Refine Paid, earned and owned complement each other
  45. Everything should 
 point back to your website
  46. Analyze traffic and conversion
  47. Reachand connect with a larger audience Free eBookFrom Feldman Creative and CoSchedule
  48. contenT Amplify DEMAND Turn up www.feldmancreative.com

×