Your LinkedIn profile is a primary resource that clearly communicates your assets and manages how others perceive you. Learn to design a strategy to get noticed, find where people are, connect to the right people, and publish your content. LinkedIn continues to evolve and change, ensure that your profile remains relevant and effective. Your LinkedIn profile can increase your visibility; improve your searchability and connectability. This presentation includes tips to achieve the following results: • Become an active participant • Keep track of your network • Implement the best-kept secret for your profile • Improve your digital footprint • Increase the relevancy of your job search • Research companies • Find and follow thought leaders • Find and apply to jobs You can use LinkedIn as a dynamic social media tool, even if you don't feel like it. LinkedIn can help you build and maintain relationships with people that matter to you.

1. Barrie Byron, STC Associate Fellow and charter LinkedIn member
Mission: Connect the world’s professionals to
make them more productive and successful
•Professional identity
•Professional insights
•Everywhere

2. Professional identity. Professional insights. Everywhere. 2
• Founded Dec. 2002, launched May 2003
• Over 225 million members in more than 200 countries
• The world’s largest, fastest growing business network
connecting talent with opportunities on a massive scale
• Not just to get a new job
• Helping us be great at jobs we already have
Exclusive focus on professional context

3. Professional identity. Professional insights. Everywhere.
 How job seekers hunt for jobs
LinkedIn 36%
Facebook 83%, Twitter 40%
Google+ 37%
 How employers seek talent
Disconnect between job seekers and recruiters
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4. Professional identity. Professional insights. Everywhere.
 LinkedIn enables members to connect, find, and be
found.
 Profile: a 24/7 representation
of our professional
knowledge and
achievements
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Professional identity

5. Professional identity. Professional insights. Everywhere.
Changes: Simplify. Grow. Everyday.
 Simplify
Streamlined home page, visual appeal, content, features
Share and get insights
Mobile
 2009 12 icons
 2013 mobile: 4 icons
Company page
 Aug. 2013 updates
 How connected
 Products
 Services, insights
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6. Professional identity. Professional insights. Everywhere.
Grow: Like, Share, Follow
 Social
media
 Like
 Share
 Follow
 Growth enables us to be productive and successful
Groups
Connect with like-minded professionals
Influencers
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7. Professional identity. Professional insights. Everywhere.
 Mobile
 News feed changes Oct. 2012
 LinkedIn Today feed with news for us
 Links to content outside LinkedIn.com
 Share knowledge
 Reciprocate, and see how community reciprocates
 Currency, insights
 Access to relevant thought leaders, experts, news, and ideas
 Share information with our network
 Be heard, if we share and take time to listen to others
Everyday
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8. Professional identity. Professional insights. Everywhere.
Professional identity
 Build and promote our personal brand
 Be found
Network
 Build and maintain a meaningful professional community
Manage connections
 Tags
 How you met
 Notes
 Reminders
 Contact info
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Compelling reasons to participate

9. Professional identity. Professional insights. Everywhere.
New profile Sept 2013
 Streamlined profile editing
 Tells your professional story
Professional and academic background
Activity
Who we
might know
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10. Professional identity. Professional insights. Everywhere.
1. Use the right key words in your headline
2. Say more in your summary
3. Create a new status update every day
4. Connect with recruiters and HR professionals
5. Add your thoughts to group discussions
5 tips to increase your views
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11. Professional identity. Professional insights. Everywhere. 11
Enhance your search results
 Add volunteer leadership roles as jobs or projects
 Add your website, blog, twitter, and other links to
your LinkedIn profile
 Use name or descriptive terms in the websites link
Websitesbarriebyron.wordpress.com
not blog
not Personal website
Your descriptive link creates
instant search-engine
optimization for your site

12. Professional identity. Professional insights. Everywhere.
Stealth mode
 Profile > Privacy & Settings >
Turn on/off your activity broadcasts
 Group notification emails
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13. Professional identity. Professional insights. Everywhere.
Claim your custom URL
 Customize your URL
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14. Professional identity. Professional insights. Everywhere.
Pay to play?
 Free is good
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15. Professional identity. Professional insights. Everywhere.
Hello Barrie
I enjoyed reading your LinkedIn profile.
You’ve done an excellent job portraying your
experience and background.
My client just today let me know that they are
seeking several tech writer contractors for a
short-term assignment. The office is based in
Mt Laurel, NJ. I’d love to discuss with you
what your objectives are, and whether you’d be
able to take on another assignment. I assume
you are working from home, and have multiple
engagements going on at once?
Please let me know when you’d be available to
chat. My number is…
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16. Professional identity. Professional insights. Everywhere.
Do unto others
 100% complete profile Strive for all-star
 Ask for, and give, recommendations (be specific)
 Keep status current, post relevant updates
 Avoid mention of religion, politics, sex
 Use a business-appropriate
photo
 Be of service to
your connections
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17. Professional identity. Professional insights. Everywhere.
Other social media tools + keep in touch
 Google+
 Email: use a provider-agnostic, self-describing
address (gmail, ymail)
 Twitter
 Facebook: ensure your profile is private or keep it
G-rated clean
Keep in touch. Connect often!
www.linkedin.com/in/barriebyron
barriebyron.wordpress.com
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