FusePump held a Hackathon. Many brilliant ideas were shared, but one team mastered the competition. 'Hack Attack' came up with a Pricing Intelligence Platform that would allow clients to monitor the market and re-price their products accordingly.

1. ©2014 FusePump Ltd. All rights reserved.
Product marketing for e-commerce
www.fusepump.com

2. ©2014 FusePump Ltd. All rights reserved.
Project Outline
“A global pricing intelligence platform that aims to not only
give Chain Reaction Cycles (CRC) visibility on prices, but
also the ability to take action immediately across multiple
channels.”
• Ready to use, requiring minimal input from CRC marketing and
IT departments
• Addresses CRC’s needs for an efficient Pricing Intelligence
Solution
• Allows CRC to respond to price change or opportunities via the
platform, amending prices accordingly
• Allows the Data Integrations team to improve current feed
management platform
• FusePump resources: Product Development team (13
developer weeks) + Production team
• Year 1 revenues estimated @ £300K

3. ©2014 FusePump Ltd. All rights reserved.
Why we’re building this
This solution answers CRC’s needs with a platform that, as
far as we can tell, is not available in the market yet.
• Need from the client and the market to use price intelligence
and insight to action decisions (addresses the brief)
• We are the right partners to do it
• Allows us to develop our current Price Intelligence platform
• Client will be the first to dynamically optimize its products on
CSE, will have precise insights on its Pricing Strategy, and will
have a tool to impact all its channels quickly and efficiently

4. ©2014 FusePump Ltd. All rights reserved.
Live Demo!

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Hitting search applies the filter
You can then re-price your goods

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Live Demo!
Analysis by competitor

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Analysis by channel

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Use pricing intelligence to…
• Re-price goods on your website
• Inform marketing strategy
• Increase profit margins
• Re-price goods across other channels
• Bid appropriately on PPC channels

9. ©2014 FusePump Ltd. All rights reserved.
In Conclusion
The solution:
– Is the answer CRC needs
– Completes our Monitoring Platform
– Is easy for us but hard for others
– Has high potential
– Constitutes a unique offer on a trending
market

10. ©2014 FusePump Ltd. All rights reserved.
Questions?